Now, blogging has changed everything; you can blog about anything and everything. However, the ultimate aim is to get readers to visit your blog and hence you need to write great content. Here are some tips to create a great content for your blog.
1) Title Holds The Key
Have a great title for your content as people are instantly drawn towards a title that straight away creates curiosity. If you plan to give your audience some useful tips on a particular subject, your title should say it. If on the contrary, your article is going to be a judgment on something your title should not give out the result. It should make your reader wonder what you have to say. Either way, your title needs to be catchy making the readers wanting to read your content.
2) Content Is The Hero
There is no point in drawing your audience with catchy title if the content is going to lack substance. Your content should be rich in ideas and must be useful to the reader. Hence, you need to write only on subjects you are well versed and of course useful to the readers. Your grasp of the subject will be evident from your writing.
If your writing lacks depth, it would expose your knowledge on the subject. Write only on subjects you are familiar with and subjects you are passionate about.
3) Perfect Tone Highlights The Content
Due attention needs to be paid to the tone of the content. A good content should not only carry a perfect message but also a great tone that synchronizes with your content. How you say is equally important as what you say. To decide how you say, you need to consider the content and the audience for the content. Every content will have select audience. Hence, if your content has to reach the target, your tone should match the expectations of the audience. Sound serious if you need to or be humorous if it would help.
5) Great Start Creates More Interest
You may be writing about the most important thing in the world or you may be presenting the most wittiest thing that has ever happened, but what if your audience does not get past the first few lines?
You need to hold their attention the moment they step in and you need to have stunning opening so that their interest is intact. Ensure you start well whatever your chosen subject might be.
6) Small Paragraphs And Subtitles Make Interesting Read
Once your readers proceed to read, you need to make sure that it is comfortable, easy to remember and recall. Break your content into small paragraphs and give appropriate subtitles so that they could proceed with eagerness. Breaking into small paragraphs not only looks well on-screen but it also makes interesting read.
7) Proofread To Provide Error-Free Content
If you cannot take the time to reread your writing, how could you expect your audience to read it? If your writing has been interesting, you will love reading it. If you find it tiring, you naturally cannot expect your audience to get overenthusiastic about reading it. Moreover, by reading over your content, you eliminate the possibility of mistakes, be it grammatical error, mistake in content or spelling errors. It also helps you to identify the dull spot and improvise it. Do not hesitate to read and reread your content before you submit it to your audience.
8) Be Genuine – It Matters Most
Last but not the least is that you need to be genuine in your writing and you should speak up honestly to your audience. Blogging is not like writing for a magazine or a newspaper where you may have restrictions owing to their policies and beliefs. It is your blog and if you are not going to give your audience your honest view, you are just doing gross injustice.
The audience has come to trust you and all you need to do is simple – be honest. Your content should have conviction, you should possess sound knowledge on the subject to write on it authentically and you are not to give out any misleading suggestions. You need to be honest to yourself, your blog and the audience.
You might be looking to blog for different reasons. While some blog to improve their business, some blog to express their views. Whatever your intentions are, you sure would want it to reach more people and thus create a wider reader base. Hence, you need to write with SEO in mind as well. Whether you write for money or write for a cause, you need audience and hence ensure that you do well to optimize search engines. A rich content does wonders and it is in your hands to create wonders.
photo credit: Marco Arment