How to Effectively Use Long Tail Keywords To Get Traffic on Your Blog

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Ever since blogging became a thing, bloggers keep striving to get better at keywords targeting.

If you ask me, have you ever invested in keywords?

I would say YES…

Although, I have never been a ‘keyword guy'…

I like to learn about keywords. I did experiments.

But I'm more focused on creating solutions-oriented content than keywords based content.

Here is the thing, it doesn't mean you can't create valuable content if you're targeting keywords.

You certainly can. In fact, you can tap on the minds to capture what people want.

I like the concept of Long Tail Keywords, though.

If you're familiar with keywords targeting, you would probably know that one or two-word keywords aren't for starters. The big giants have already taken them, meaning, they have been targeting for ages and you won't be able to beat them.

Here comes the solution.

We have to survive.

Always remember this quote:

“Extinction is the rule. Survival is the exception” -Carl Sagan

That means, you got to try, whether you learn about keywords targeting and try to get better while pursuing your passion. Just keep trying…

So, as I was saying, the giants of every industry might have taken all the keywords of that industry, when your small blog or business pops up and you find no results from search engines.

Here comes the Long Tail Keywords.

A long tail keyword is a long-sized keyword that works as an alternative to the mainstream significant keywords and gets you a small but relevant amount of traffic that is more specific and convertible as compared to the generic and popular keywords.

For instance:

If you're targeting the customers who want to buy iPhone cases in Los Angeles, then your main keyword is “iPhone Cases” and in order to create long tail keywords, you would have to be more specific in your targeting and create some long-sized keywords.

(Note: Following long tail keywords aren't generated from any software, neither do they exist. They are created for the explanation purpose)

  • Buy iPhone Cases in Los Angeles
  • Best iPhone Cases in Los Angeles
  • Buy Cheap iPhone Cases in LA
  • LA iPhone Cases Best Prices
  • Best Prices iPhone Cases Los Angeles

Did you see that?

I've changed a two-word keyword “iPhone Cases” into a five-word keyword.

The idea behind a long tail keyword is that it is way easier to target a long tail keyword, “Buy iPhone Cases in Los Angeles”, for example, as compared to “iPhone Cases”…

Now

We will see that how you can use those long tail keywords in your blogging.

The trickiest part is that what keywords to choose!

That being said.

It shouldn't be a problem after reading this blog post.

3 Steps of Boosting your Blogging with Long Tail Keywords

Here are some solutions for bloggers who want to use long tail keywords in order to succeed as a blogger:

#1. Specifying the Audience

This is super cool. Nothing could be better than getting the targeted audience on your blog. Ask any problogger, he would rather choose less traffic that is targeted than much traffic with no interest in the content.

One of the perks of using long tail keywords is that you specify your blog for some specific audience. This doesn't happen with just a couple of articles that you publish. It belongs to your whole blogging strategy for that blog.

When you specify the audience for your blog, it means you know clearly that who to reach out and create content for. It gets way easier to help out the specific kind of people on a blog because if you start creating content for multiple types of audiences, your blog might look like a collage of unclear pictures.

The concept of niche blogs is actually based on targeting a specific audience. If you're in the blogging field, you probably know that a blogger can't satisfy every kind of reader. If you're a health blogger, you can cover sports, if you're in online marketing niche, you can't help the audience that is looking for food recipes.

Did you check the article on 5 Profitable Niche?

If you haven't yet, then you should.

Chitraparna Sinha knows the art of choosing a specific audience, which is why she advised writing for your audience. It means you must know who your audience is.

All this goes towards identifying and specifying your audience.

Happy now?

So, my friends, if you're looking to boost your blogging with long tail keywords and you've finally figured out that specifying the audience is one hell of a job, then let me help you here. Take a look at the few tips that might assist you in specifying your audience:

  • Choose your passion as a niche
  • Improve the level of your expertise
  • Clearly decide who you want to help
  • Create a pathway to help guide readers
  • Always repeat that who your blog is for
  • Keep mentioning the type of audience (you target)
  • Use Relevant Facebook groups and Twitter hashtags

#2. Developing a Parallel Content Strategy

Once you have a clear idea of your audience, meaning, you know who to serve, then comes the content strategy. In other words, WHAT TO SERVE?

That's important too.

When it comes to choosing your long tail keyword and you create a mindset of using them on your blog, this situation that shows up in front of you does require a stable content strategy to serve the specific audience in a better way.

The idea of using the long tail keywords is finding the audience that might be in your niche but trying a different approach.

You know that what they need to know and what they should be served with.

For instance, you find out keywords from Long Tail Pro software with 3000+ monthly searches around the world and it has got low competition in Google.

And supposedly that keyword is “Make New Blog Successful”

What does that keyword tell you?

It shows following things:

  • The searchers have already launched their blogs
  • They want to make their blog successful
  • They don't need a website hosting plan
  • They aren't looking to buy a WordPress theme
  • They want to know the success secrets of blogging
  • They want to know how to get traffic
  • They want to know how to rank articles

So, these are the possibilities that could be pointed out by analyzing that long tail keyword.

(Be advised, that keyword doesn't exist. I just mentioned as an example).

Once you choose the keyword wisely, make sure your content strategy does follow the whole flow.

Let's bring that keyword again, for example, “Make New Blog Successful”

If someone has chosen this keyword for his/her blogging tips niche blog, this means that blog's content strategy should be consistently posting content related to Post-launch strategies rather than pre-launch tips. That blogger must understand that his/her audience would be the bloggers who have launched their blogs and now they want to get tips and ideas to make their blogs successful.

Once you understand this and follow the plan while creating your content, this would be what defines your content strategy.

#3. A Focused Monetization Plan

The monetization part comes at third place.

I placed it at the last because you should be thinking about it later on after you have done other things that help move your blog further.

Another reason is that your first two strategies will be included in this one.

Once you define your audience, then create a content plan for them, then comes the monetization part.

See, keywords are essential for boosting your blogging.

But never blog to target keywords. Use keywords in your blogging.

In order to boost your blogging with long tail keywords, an important step would be keeping your monetization factor in mind. Following are the essentials of blog monetization while using the long tail keywords:

  • Choosing the right audience: If you're talking to the wrong audience, you're just wasting your time and energy which are extremely important in this game.
  • Opting the right products to promote: If you have chosen the wrong products to promote, meaning, either you didn't use it or they are really bad and that results in as a bad user-experience for the audience, it might hurt your credibility. So, always try to look into this.
  • Using the Products Before Promoting: It's highly recommended to just promote the products you have personally tested. It's good to have a first-hand experience of products that you're recommending others to use in order to make money.

Once you take care of this monetization factors of promoting the better products, you'll certainly boost your blogging.

The long tail keyword does have a connection with your monetization plan.

For instance, if you choose a keyword “fresh freelance writing jobs online”

Make sure you have a money making product/program to monetize your blog. The purpose of telling you is that your keyword selection has a direct linkage with your monetization.

As far as that keyword is concerned “fresh freelance writing jobs online”, you may want to promote a freelance writing jobs course or an e-book that teaches the buyers about getting freelance writing jobs.

What's your take?

The long tail keyword targeting isn't that difficult, but it's not something you start doing it and you will succeed.

It takes time.

The point is, you must know before start doing it.

The purpose of this article was to share something useful about long tail keywords and their use in your blogging.

Choose wisely. Use a recommended software like Long Tail Pro to make things easier. I have personally used this. It works great.

What else would you do to boost your blogging?

I'd love to know.

Kulwant Nagi

Hi! I am Kulwant Nagi. I created this blog in 2011 with the vision to help new bloggers. I am running more than 10 blogs on various categories and running a digital marketing company in India now.

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47 thoughts on “How to Effectively Use Long Tail Keywords To Get Traffic on Your Blog”

  1. Excellent
    I love your style the way “You write”, it is very easy for to understand your English. but the problem is your blog are to Long, but when I start reading your blog I enjoy very Much.

    Thanks AGAIN & AGAIN for Your all articles, Keep it up

    Regards
    Kumar Abhishek !!!

  2. Great post again Kulwant Sir. Writing for our audience + focusing on long tail keywords is not an easy task. You already done that thats why BloggingCage is a huge success.
    Thanks for sharing your tips with us.

    Regards,

  3. Hi Kulwant Sir,
    As usual another great post. It is said that using long tail keywords within your article is one of the easiest way to rank on google. But at the same time it is also difficult to find those profitable long tail keywords for a beginner. Because every major blogs were already ranked for all the keywords that we can found by using keyword finding tools like long tail pro.
    So I would like to request you to please write a detail blog post on how to find profitable long tail keywords and rank on google by using them with a new blog.
    Anyway great article and thanks for sharing.
    Cheers.

    • I’ll plan such article soon. 🙂

      Thanks for being here and giving suggestion.

  4. Nice read, even I have generated a number of sales using long tail keywords. It doesn’t work always but sometime it better to pick long tail keywords.

  5. Single niche blog ranks easily as compared to multi niche. And single niche with long tail keywords is even more easier to rank. Thanks kulwant for sharing this useful information.

  6. This is called article. I have also try long tail keyword article but I am not able to succeed.

  7. Great post on Using Long Tail Keyword from you. BTW Unblock me on WhatsApp Bro!

  8. Thanks for amazing insights on long tail keyword targeting.

    I have a question, what other phrases we can use in place of “Buy Cheap iPhone Cases in LA ” as cheap would not be a good superlative term to be use.

    • I agree with your question. But here the user will be interested in ‘cheap price’ only, otherwise he will search ‘cheap quality iPhone cases.’

      Hope it helps.

  9. Hi Kulwant,

    I have seen so called SEO experts making this silly mistake. Most of them never use long tail keyword in their contnet.

    They should read this post so they understand the importance of the long tail keywords in their content.

    Thanks,
    Umesh Singh

  10. Kulwant sir first of all I would like to thank you for this purely informative article. I am aslo targeting long tail keywords for a tech niche site. My site is 6 month old and I am getting very less views. I will be very grateful to you sir if you guide me to build proper backlinks.

  11. Hey Kulwant,

    For the better SREP, it’s important to use the long tail keywords. I like an example of iPhone cases.

    The keyword should be more specific than the shorter one. It helps to get more exposure to the blog.

    Having the idea of the audience the content creation is required.

    ~Ravi

  12. Hey Kulwant,

    Selecting SEO keywords is really considered as basic process and they are highly responsible for our business growth through online visibility. We should try always to select right keywords for match up, basically it is considered as primary strategy for SEO.

    Yes I’m also agree with you, we should use long tail tail keywords for better result in SEO. Finally from my opinion you have shared great tips for selecting SEO keywords, this post will be very helpful for bloggers whether they are successful or newbies. Eventually, thanks for sharing your informative thought with us.

    With best regards,

    Amar kumar

  13. Hello Kulwant,

    I am newbie blogger and just now shifted to hosting and wordpress, I previously used Blogger platform, It has been a month for the new blog and I want to ask that, I post around 300 words content on my blog cause its shopping related, so what should be the long tail keyword density in my blog post? i mean per 100 words how many times should it appear and what if it exceeds the limit will it be considered keyword stuffing?

  14. Helpful article sir. I have found this post is really informative and interesting. At present, long tail keywords play an important role in SEO. It is highly recommended to use ling tail keywords in your article as the focus keywords. Because long tail keywords have low competition. Using long tail keywords increase your chance to get more organic traffic. Thank you for you necessary tips.

  15. Hi, Thx kulwant sir for sharing this info. 🙂

    sir I have a question. Why u are not use image on ur post I see u r only use 1 image why?

    sir can u tell me some tips to increase site traffic because my blog in #Hindi language.

  16. I’m your first visitors and I’d love to a photo with Neil some days. Getting back to topic, long tail keywords is always the best aim for new bloggers or anyone at all. Definitely focus long tail keywords.

  17. Hey Kulwant Nagi, thanks for sharing such great ideas, I also use these tricks personally and they work fine for me, but it is good to learn some more things from your website, you are such a great man who shares a lot of useful information on his website, thanks for sharing it, bookmarking this post 🙂

  18. Hi Kulwant,

    Targetting long tail keywords has been one of the solutions to compete for organic search traffic with the establish brands for some targe keywords.

    I like using keyword.io to find hidden long tail keywords. Just plug in my seed keyword and the tool run a deep search for the long tail keywords.

    Many of the times, I have had better search phrases that I can sprinkle into the content to optimize it for better search visibility.

    Thank you Kulwant, useful tips.

  19. Nyc article bro
    Can I use this tool for a hinglish blog.
    And using this tool
    How much I drive traffic?
    Any idea

  20. Thanks sir for posting about keywords research.. i am really struggling in this. I learned many things about keyword research From this article.
    i have a doubt … what should be the keyword density of a long tail keyword in a article??

  21. hello sir!
    After reading your post I really got motivated and started my work on long tail pro

    but I’m facing one issue.
    I’m not getting the exact value of local and global search for a particular keyword.
    It’s giving an average result like 10k- 100k

    anyway to findout the exact value if there is kindly share .

    • With the recent Google keyword planner changes, this feature has stopped working.

  22. Hello Sir,
    Awesome Post with Great knowledge! Thanks for writing such stunning Article!
    Waiting for more posts like this! Keep Sharing,

    Good Night 🙂

  23. Great article, long tail keywords can do wonders and should be worked at as a site ranks for it’s main keyword.

    It only makes sense that while you wait for the big traffic to come in, you’re able to gain enough to make a little money.

    This will also help to further optimise the current page to help it gain ranking and also to gain targeted visitors.

  24. Great post sir, I love the way you write your articles. Right now I am trying using long tail keywords for my blog. And I will be trying your tips. Thank You 🙂

  25. Hi,
    Currently I’m using Long tail pro free trail. Really this the best tool for keyword research.
    Thanks sharing idea about this.

  26. Hey Kulwant,

    Thanks for these tips regarding “Long tail keywords”, when i started out my blog my main focus were long tail keywords only and they also tend to rank on short phrases as well lately.

    Thanks for some tips that were new to me and thanks to “Shamsudeen Adeshokan” who just left a comment with an awesome free tool for keywords.

    Cheers,
    Amit

  27. After seeing the length of the article, I was shocked and thought it would be a motivational or some basic thing article. But after reading few lines, I realized that I should go through this article. I’ve read till the end and got valuable knowledge regarding keyword targeting. By the way, targeting long tail keywords isn’t easy, the competition has increased a lot over the years. One should gain all the knowledge before jumping into blogging. I like your way of writing.

  28. Thankyou for this detailed guide. I knew about long tail Keywords but now I have a clear vision. I have visited your blog several times and you can count me as your silent reader . I must have to appreciate your efforts you are doing for the community. thanks

  29. Hi Kulwant,

    I’m totally with you on the longtail keyword plan.

    It’s definitely easier to get ranked with those types of words. Having said that however, it will still take time and you can’t expect to get your post/page ranked overnight or even a week (unless of course you invest in SEO strategies).

    And thank you for pointing the importance of trying out/using the products you intend to promote. Nothing beats your own experience and personally, I feel the content would then just flow naturally.

    What’s more, you would appear genuine to your audience and that’s part of what builds trust and ultimately authority – something that bloggers usually strive for.

    • Right Zailinah. It’s all about experience. When you know the value of the keyword and you are good in time calculation to rank the keyword, you are in a good shape to start niche sites.

      Long tail keywords are goldmine.

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