Google has been making a lot of progress and the webmaster Tools is getting new features frequently. Although this URL feature isn’t new but still not everyone know about it and not everyone knows why to use this feature.
If you are into blogging for even a month now, you must have come before Google Webmaster Tools and must be knowing what is it.
For those of you who don't know what it is.
Google Webmaster Tools are the tools that Google has given us to track our blog in Google SERPS.
Things like How many backlinks your blog have, how many queries your blog get, whats happening with your blog, URL Parameters, index status and a lot of other features come under GWT.
Now, you may be thinking that What are these URL Parameters of which he is talking every now and then. Right?
So, in simple words, different Words that you see in a URL are parameters excluding normal post title words.
For example –
See the URL below.
In that URL, replytocom is the Paramater and you know about everything else. Don’t you?
What does these Parameters function do?
It do many things but we are going to use the function to stop Google from indexing URLs which have the parameter in them.
So, Which are the parameters am I talking about and Why do you need to get them setup?
The 4 URL parameters are:
So, How do these parameters get created?
In all of these, its always been the first because of which thousands of sites lost their traffic.
Instead the bots get redirected to the same page and the URL only gets changed in the end. This inturn means you get duplicate content even when you never duplicated anything.
Talking about, the other three. They most of the time come together and do the same thing like replytocom. Gets in the end with a ? before them.
The three utms gets created when you comment on a Commentluv enabled blog or google bots index the feed of your blog.
And Why do you need to setup these URL parameters?
If you want to get almost no traffic from Google then you must not use it. As you already know that Google penalizes sites with Duplicate content. Right?
And the parameters above when present in a URL just make the copy of the original content and this makes the Big G do something terrible.
So, you got now what I mean. Right?
Now, you maybe thinking that there are other things you can do to do all this. But let me make it clear that it is the simplest process as it takes only few minutes to setup. Moreover, you don't have to use a plugin on your site for the same.
So far we have discussed everything you needed to know. Now, coming to the main thing.
How to setup the 4 URL parameters?
1. Head over to Google Webmaster Tools and login to the account to which you have your site connected.
2. Now, click on the site and move on to URL parameters under Crawl section.
3. After that click on Add parameter, a big button in the middle and make something exactly the same like the image below.
4. After one parameter, do the same thing for the remaining three. It would take at maximum 15 minutes.
When you have added all the four parameters the screen would look like the image below.
Only people who have got penalized earlier because of this simple mistake know the pain and unless you want to experience the same you must have these 4 URL parameters.
To be true, these 4 are just the starting only and you may get more and more automatically when Google has been indexing your site for months.
And don't procrastinate on this as no one knows when Google would launch its next update, it might get released tomorrow. No one knows the exact time except the head of Google Webspam Team, Matt Cutts.
Have any tip, query or suggestion? Feel free to comment below. I would love to reply to you all.