Are you worried too?
It seems like every single blogger on planet earth wants to improve readers engagement and decrease bounce rate.
Who wants readers to go off the hook?
You invited people at the conference.
You're the speaker.
People have expectations from you.
As you start speaking and people start looking at the doors.
What would you do now?
Do you think it's over?
Do you think you have spoiled it?
You have to grab the ATTENTION and make an OFFER.
For instance, you can say “I have something to give you for FREE. It is something that will change your online marketing, forever —And, surprisingly each one of you can get a copy.”
Suddenly, the audience would start thinking…
What would that be?
Would it really be FREE?
Would it be a Software?
Would it be a discount coupon?
And they might say that let's stay for a while and see what happens at the end.
It's your chance now to make the most out of it.
NOTE: I wrote an article: 7 Psychological Ways to Keep Readers Attracted to Your Blog — This is Part-2 of that article.
You write a blog. Awesome!
But readers don't stay longer. Ah, I knew this…
Because most of us face this problem.
Do you know the worst part?
If they don't stay longer, it means they are not engaged…
And the horrible part is, you're not doing ENOUGH.
Of course, you're creating content which resonates with the audience.
Believe me, it's not enough, however, you should portray it correctly.
AND don't miss the last part of this article… (Yes, I will tell you something about this article)…
6 Ways to Stop Readers from Leaving Your Blog
These are the 6 methods that will help you to keep the readers engaged on your blog. You want to stop readers from going off the blog, then try these ways:
#1. Create a Nudge
One of the ways to stop readers from leaving your blog is creating a buzz. Tell them a SUCCESS FORMULA. Promise them to SOLVE A PROBLEM.
The nudge is not something shocking.
It's just a change-of-pace.
An imagination of a situation. The nudge will change the tone of your article.
Readers don't want to read dry tips and material. In order to keep them engaged and busy, you got to deliver something entertaining to grab their attention.
Make a Promise.
Share an experiment.
Tell your bad experience.
Reveal your success journey.
Most of the readers love to find out that what you have gone through — Many of them need motivation from others' success and life. Personal experience sharing works really well. I learned this lesson from top bloggers and SEO experts.
Brian Dean of Backlinko does this thing quite amazingly. He takes the readers into the situation and makes them THINK (sometimes)…
Gina Horkey did the same thing in her guest post. She added her personal experience to keep the momentum going.
The purpose is to just break the ice. The nudge doesn't necessarily mean a SHOCK — in fact, it is supposed to be an eye-catcher.
#2. Start Telling a Story
When Dan Benjamin asked Heather Armstrong about her early success in the BLOGGING field — She told her biggest secret of success in episode 06 of ‘The Pipeline' podcast.
And the secret was ‘Storytelling'… She decided to pursue that way.
And it worked.
It's legit. If you want readers to keep reading your blog post, then add stories in your content.
Make it versatile.
Stories do a stunning job on this. People always interested in the stories. They want to know about the failures and success of others.
The recent episode of podcast ‘The Agents of Change' also discussed the importance of storytelling on social media.
Storytelling is important for podcasts as well as blog posts — In fact, it's essential for every type of content marketing. If people aren't interested what you have got to offer then it becomes worthless. Stories make people interested.
It's certainly one of the ways to stop people from leaving your blog. It could be done in a number of forms such as:
- Let me tell you a story
- I will tell you a story at the end
- I want to tell you something
- I want to share a story
- Something happened (yesterday or last week)
- Good News
- Bad News
- I'm screwed
- I'm dead
You want to stop people leaving your blog, use such phrases (+ stories) to keep their eyeballs on your blog post.
#3. Add an Example
The examples in the content make things easier for readers to understand the point. Not only would they get the point, but they would likely to give their input as a response… which means it can lead to engagement as well.
Jim Connolly knows this thing, which is why you'll find examples in his articles — He knows that examples help the writer to explain the viewpoint and readers love to read the description of the point in order to understand it.
Do you know why examples work?
Let me give you an example:
Suppose, you're speaking at the conference and you need to explain your point before public starts getting bored… If you suddenly call two volunteers from the gathering…everyone will be looking at you and want to know what you are up to…
I just got your attention by quoting that example.
You have to come with genuine and helpful examples in your blog posts which resonate with the topic and stir up the readers interest to keep them engaged.
#4. Offer Goodies on Exit-route
This is important. People might say that pop-ups are annoying… but it can't be annoying than a high bounce rate.
Use pop-ups as a blessing in the disguise.
You know that pop-ups might be a little disturbing for the audience, but then you also get a chance to increase your email subscribers and conversion rate.
3 Things can turn Pop-ups into a beneficial step:
- The right offer to the readers might help. If you're running a marketing blog, then you will likely to have a marketing related audience, then you should offer them marketing e-books, newsletter opt-in plugins, email list building techniques etc.
- The charming message would allow the readers to think once about staying on your blog and they might stay because you have got something to offer which you just told them through that pop-up.
- An engaging design of the banner or pop-up might play a vital role in the engagement of readers because design matters.
Many Android apps show pop-ups and Interstitial ads on the exit.
For instance, SuperVPN app always displays an ad on the exit-route. This is extremely helpful for advertisers to get the attention of app users.
This ad shows the other side of the story… the concept is similar, though…
But a slightly different approach on the exit-route pop-ups and ads from websites, because on websites and blogs those ads are likely to appear just before the exit whereas on the apps they appear after the exit (like the recommendation).
#5. Use a Scroll box
Another fantastic way to stop readers from your blog is to engage them through scroll boxes. The scroll boxes appear on the pre-defined behavioral settings. Normally those settings involve the percentage of the page (scrolling), the number of visits from each visitor, and click from the visitor etc.
Appsumo uses this scroll box which appears at the bottom when a visitor scrolls down to the footer part.
Hubspot does the same with. Their pop-ups are pretty much popular
There are a number of benefits of using such scroll boxes such as:
- They break the thought-process of visitor to leave the blog (for a few seconds)
- These scroll boxes get readers attention
- You can offer e-books and white papers
- Invite readers to the upcoming webinars and events
Different strategies work for different people.
You don't have to use all the options at once.
Think. Analyze. Test.
This is something personal favorite. I love tools and resources. I follow many bloggers who are good with their tools and resources research, so they always share a number of online tools, websites, and companies to get a lot of things done in a jiffy.
I do this all the time. I love when I empower my readers (everywhere)…
If you have had some websites in your browser's bookmark, just take a look… if you have purchased a few softwares, just remember those, if you regularly use browser extensions, mention those in your content.
Try to share every possible tool, resource, and software with your readers…
It's like a million things that we use every day at work and home.
When we share these tools and resources with others, it might help them and they will love us.
Not only just sharing the names of the Softwares/tools/websites — but try to put the link.
It will give you two benefits:
- It will assist the readers and they will love it.
- The company you're linking to might notice your blog. They will appreciate it (and anything could happen).
The best thing about Elegant Themes is that they always share great resources on their blog.
You'll find not only just awesome articles but great tools and resources in their content too.
That's a beauty.
I always visit their blog because they share things.
So, I learned that if you share tools + resources with your readers, they will like to come again and again.
These methods aren't robust opt-in options.
These all methods will psychology engage the readers…
When you're putting so much effort in your content creation and you're sure that your content is HELPFUL for your readers…
Then don't let them walk away without at least reading it once.
Create to deliver. Write to engage.
What else would you do to engage your blog readers?