Blogging is amongst the most interesting and advantageous ways to market your brand over the Internet. It gives you a good source of social networking, personal and commercial marketing and promotion, a platform to showcase your talents and most often, a real good source of income.
Although there are many benefits of a blog over a usual website like its regular updating and ease of use, one of the greatest advantages of a blog is that you can easily change its look or theme without having it redesigned all the time.
After content, a theme is the most important element of a blog. That is why it is advised that whether you are starting a new blog or re-designing an existing one, pay special attention to the theme you want to incorporate.
The following are six of the best tips on picking a blog theme.
1. First impressions
The first impression is the last impression’ is quite a cliché statement. However, it will never lose its value in terms of a blog theme. The first impression of your blog is highly dependent on the theme as a basic visitor is attracted by a design before getting into reading the content.
From ‘first impression’ it is meant that the theme should be so strong that it should quickly help the new visitor get an idea of what the blog is all about. Don’t leave it to your visitors to explore the site and find out what it is all about, as very few will be willing to do so.
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2. SEO friendliness
Like petrol runs a vehicle, Search Engine Optimization runs a blog. A general misconception about SEO is that it relates to the content of the blog only. However, in reality your blog’s theme has a major impact on SEO.
The theme should be SEO-friendly in terms of its structure and coding. A weakly coded theme can severely limit your reach to search engine visitors and will ultimately affect the popularity of your blog.
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Readability is the key element that makes or breaks your visitors. Moreover, in this fast paced world, Internet users are always on the go and the reading is more or less replaced by scanning the content of blogs.
Hence, while opting out a theme for your blog, keep its readability factor in mind in order for it to be successful. Usually, dark text on a light background has the best readability.
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4. Color combinations
Blog, being a virtual medium of communication, depends a lot on colors and color combinations in order for it to be attractive. Therefore the design and color scheme of a theme matters a lot and determines the effectiveness of your blog.
It is good to experiment the effectiveness and attractiveness of your blog with different color schemes. In today’s world of Internet convenience, a theme comes with several color combinations by default which makes it even easier to experiment upon.
5. Uniqueness of theme
As mentioned earlier, technological advancement has made it super easy for just anyone to start a blog and manage it well. The ease of acquiring a domain name, blog hosting and a pre-designed and coded theme, prompted many of us to have our own blog.
However, with more and more people entering the blogging zone, it has become quite a challenge to stand-out from the rest in terms of design and content of your blog. Therefore, when you choose a theme for your blog, gauge its uniqueness, especially within your market niche. You don’t necessarily need to have a theme that will wow your visitors, however, your theme should have something so rare and memorable that will help for branding purposes.
6. Advertisement space
Blogging is serious business, and from business, it is meant as a source of earning a few bucks. People use the knowledge in their respective fields to produce good content that attract visitors as well as advertisers. Hence, your blog theme should have proper space for advertisements, without mingling with the basic content.
Although, advertisements have virtually no impact on the usability of your blog, however, this a little favor you might want to do for yourself. After all, when you work so hard on a thing, you deserve to reap your share of success from it!
Blogging is the most interesting source of social interaction, personal and commercial promotion and money-making. It comes with an ease of use-friendliness and the liberty of choosing the theme of your choice from the Internet without getting into its designing process.
The aforementioned tips should enable you to stand out from the large pool of blog themes available on the Internet. So whether you are planning to get a new blog made or re-designing an existing one, pay special attention to the theme and go for the one that allows you to stand out!