The Ultimate Guide to Chose A Perfect Niche for Blogging

Sharing is caring!

Did you know the #1 secret behind every successful blog that makes a ton of money?

Website traffic?

Blog audience?

Email list?


No, none of them.

Picking the right topic for your blog or website is the KEY to building a profitable business online.

That’s how every profitable website makes money. They pick the right topic to focus on, they serve the right audience and they create or promote the RIGHT products to make money. It’s as simple as that.

If you’re struggling to choose a perfect niche for blogging, this detailed post is for you where you will discover some of the incredible tips to find a profitable niche.

Are you ready to find it out? Let’s dig in.

The simplest guide to choosing a perfect niche for blogging in 2017

#1. Research is the Key

The #1 reason I put research in the first place in the list is because I know how important it is when choosing a niche for your website.

You need to know which niche is right for you based on your interests and the demand in the market.

  • Don’t pick a niche just because you’re passionate about it – you’ll find it hard to make money from it.
  • Don’t pick a niche without finding its profitability. There’s no way you can build a profitable business if there’s no market for it, right?

So if you’re wondering about how to do it right, here are the three steps you need to follow while doing research for your blogging niche:

#1. Get ideas:

Make a list of possible ideas for your business. While brainstorming for ideas, ask these 4 questions to yourself.

  • What are your biggest passions and interests in life?
  • What are your hobbies?
  • Do you have any previous work experience that could potentially turn into a business?
  • What kind of business you want to do? What is your dream business?

Take a notepad or memo function on your smartphone and write down anything that comes to mind. So that we can narrow down the list in just a moment.

#2. Pick up your top 3 to 5 niches:

Focus on the ideas that you would enjoy it as a business. Remember that you are going to spend a pretty good amount of time into this new venture.

So pick a topic that you are really passionate about. If you don’t enjoy the topic, you will lose motivation to work hard to make it a success. So, write down top 3 to 5 niches on the paper that really interests you.

#3. Determine its profit:

Now, it’s time to look at them closely and determine if there is profit potential. Most of your research can be done online.

You can do competitor research or you can also read top blogs (in your industry) to find out whether there are any income reports shared by bloggers. That’s the simplest way to determine the profitability of any niche.

Now, for each niche topic you chose, make sure you follow these steps to narrow down your niche.

Step 1: Search for keywords related to your niche: Search for the broad topic, as well as more specific aspects of that niche.

For example, let’s take fashion blog, you could search for “men’s fashion,” “women’s fashion,” “clothing and accessories,” and “silk thread bangles.”

Here, you are looking for a robust search results page. You need to look at the websites dedicated to the topic, articles written about the topic, blogs and other online businesses in that niche. If you find competition, then it is really good news.

It means there is a market interested and ready to buy.

If you don’t find many results for your topic, there probably aren’t many potential customers online.

Step 2: Perform extensive keyword research: Use the Google AdWords Keyword Planner. It is completely free just you need to sign up for AdWords. Again here search for those same keywords.

If you see above 10,000 searches per month for your “main” keyword and 50,000 total for the other related but more specific keywords then that’s usually a good indicator of a winning online business niche.

#1. Put your main keyword in the search box

#2. In the next window, it will show you the number of searches of that keyword

#3. See related keywords to get more idea about your keyword

Step 3: Check out Amazon. It is a great research tool, too. Here again, search for those same keywords as well as others related to your niche.

When I searched for cooking related terms, there were a ton of results, thousands of cooking products. It is another great indicator that a cooking business will work well.

Step 4: Check affiliate marketing sites:  Go to affiliate marketing sites like Clickbank. This particular site specializes in information products like ebooks. However, there are plenty of other affiliate sites out there.

Do a search for your niche.

If there are many products available, that means a ready market.

So, now you have a source for some of the first products you can sell to your online venture. As an affiliate, you will promote the products and get a commission on each sale. It’s a great way to start up your Internet business because you don’t have to take the time to create your own products.

There is always a plenty of competition. But, having so many other companies means there is a large market of customers ready to buy products in that niche.

#2. Does this Niche Generate Money?

Having passion about the niche you select is very important.

But at the same time, choosing a niche that generates money is even more important. You need to ask yourself whether you are passionate about the niche that you are blogging or not as passion is a key factor for success.

To be honest, most of the bloggers don’t blog it as a hobby. A lot of them are in it to make a living, put food on the table, pay the bills and look after their families.

So, you need to question yourself that whether the chosen niche is profitable or not. Analyze, what is the purpose of your blog?  To make money or just a hobby?

To create a profitable blog, check out these factors:

  • What are your resources?
  • Is it possible to attract advertisers easily in this market?
  • Are there any affiliate programs and CPA offers available?
  • Are other bloggers who are in this niche making money?
  • How good is the competition like?

Say, you love a topic and can write all day every day about it, but there is no money in it, then guess where you will be in a few months.

So, if it is the case like “Profitable niche, but don’t love writing about it” and “Love the topic, but no money in it”, then here is how you can check to determine whether your chosen niche is going to be profitable or not.

#3. Are There any Affiliate Products/services for Your Niche?

You need to check if any affiliate schemes exist for your niche. With the help of plugins, you can check that.  If you had a specific plugin in mind you could check the vendor’s website,  you will see a menu option labelled ‘Affiliates’ or ‘Partners’.

  • Thrive themes—At the bottom of the page you can see the link for the affiliates program: There is also an affiliate page
  • BlueHost Hosting—At the bottom of the page you can see the link for the affiliates program: There is also an affiliate page.

For a general search why not go to the Affiliate Marketplace websites where plugins might be sold, like Clickbank, JVZoo, or ShareASale, etc.

If people are making money in your niche then it is highly likely that there is a profitable market out there.

  • Check Alltop and find the top blogs in your chosen niche.
  • Check each blog to see if and how they are monetizing it.

Remember; whatever you will be writing in your blog, it represents your own writing style and perspective. Some people will prefer to read your article more than another blogger writing on the same article. So, you only have to do a Google search on a topic to see many articles exist with a different slant.

If you establish yourself as an expert in your chosen niche then there is the possibility to start selling your services or products. It’s another way to make money from your niche.

#4. Tools that help you in Niche Research

To help you in choosing your niche, here are the four tools that will help you in niche research.

  1. SEMrush: Apart from niche research, you can use it a lot to come up with blog post ideas too. It allows you to learn more about your competitors, find out what they’re ranking for and which keywords are being searched for.
  2. Long Tail Pro: You can add in as many seed keywords you like and set filters to pull out the best keywords. You can also see how popular search terms are with data pulled from Google and using the Moz API you can size up the competition for target keywords.
  3. Google Keyword Planner: It comes for absolutely free. This is part of Google Adwords which allows you to do keyword research.
  4. Google Trends: In order to get an idea of whether or not your niche is on the decline, or increasing in popularity, seeing historic trends for particular keywords is important. And you can check that with Google Trends for free.

Make a note of which topics you are passionate about, have an expertise and which could be profitable. While choosing your niche, put a good amount of your thoughts into it. After all, it’s the one that you will be writing about for the next few years at least or maybe a lot longer.

#5. Do Competitor Analysis

If you run an online business you probably spend a lot of time researching your potential customers. But, If you want to be #1 in your niche, then you should spend at least as much time researching your competitors as you do your customers.


Because your competitors can be a goldmine of information where you can know every aspect of your marketing and rocket your site to the top of Google.

You need to check for authoritative blogs and websites in your niche and also research what content competitors are publishing and where they are finding the most engagement. One of the simplest is to simply do some searches on Google to look at how many sites exist for keywords on your topic.

It will give you some indication on the ‘size’ of competition and it will identify some sites that you will want to be monitoring.

However, it takes too much of time. But here is the good thing.

With the right tools, you can perform an in-depth competitive analysis of your niche very easily. You have already picked up 5 niche tools. Identify competitors in each niche to know which is more profitable, how they are earning money, what type of content they are producing, what marketing strategies they are using and much more..

  • Buzzsumo: Enter your competitor’s domain name and the tool instantly analyzes your competitor’s blog content. It displays the number of social shares for each of that website’s posts. The posts with the highest number of social shares are at the top of the list.
  • SEMrush: It is an excellent tool that lets you enter your competitor's’ names and get a list of the top 10 keywords driving traffic to them. You can also see the average monthly volume of searches for a given keyword combination.
  • Moz: It ranks millions of websites and web pages using their proprietary ranking algorithm. Every website ranked has a number from 0 to 100.The higher the domain authority a site has, the more influential that website is online. It also ranks individual website pages and assigns page authority again using a rating from 0 to 100.
  • Ahref: To get an idea about your competitors, pull some stats and metrics for each of our competitor’s domains. You can also use Ahrefs Domain Comparison tool to analyse 5 domains at once. You can know overall competitiveness of a niche.

You need to spend a good amount of time to find and analyze competitor performance metrics. However, by using the right tools, you can make the process easier. Researching your competitors is extremely important. When you know what is working for them, you can create your own content around similar topics.

#6. Check forums in your niche

Reading forums is one of the best ways to know more about your niche.

A forum is a place where people interact with each other and they ask many questions related to that niche.

So how to find those forums?

Just got to Google and type “your niche name + forum” e.g we will type “cooking + forum.

So we will join these forums and see what people are discussing. let's have a look at one of these search results.

If you enter any of these forum threads, you will see what people are discussing right now.

This practice will give you more terminology about your niche and more topic ideas to write on your blog.

Conclusion about picking the profitable niche for blogging

If you’re new to blogging, I can imagine your situation. Picking the right niche for blogging seems like a lot of work but when you follow the right advice, you can pick a niche within a day or two.

That’s why I wrote a detailed guide on it so it can help you in deciding the right niche for your website. So what are your thoughts?

Did you like this post?

Do you have any questions related to picking the right niche for blogging?

Share your views in the comments.

Kulwant Nagi

Hi! I am Kulwant Nagi. I created this blog in 2011 with the vision to help new bloggers. I am running more than 10 blogs on various categories and running a digital marketing company in India now.

Get All The Tools, Training, And Support You Need To Start A Blog Quickly And Easily...Start My FREE 7-Days Training

I know, you might have thought about starting a blog but never took an action.

In fact, one of the biggest reasons why many bloggers don't even get off the ground is because they suffer from analysis paralysis.

I was at your stage 5 years back. But today I am a successful blogger.

So I have created the 7 Days Blogging Series.

The free 7 Days Blogging Series is meant to give you an overview of successful blogging that nobody else can provide.

For the next 7 days, you are going to get actionable and interesting tips to start your blog.

55 thoughts on “The Ultimate Guide to Chose A Perfect Niche for Blogging”

  1. Wooooww
    Nice post bro
    It can be advanced thinking to choose the niche.

    If I choose niche on health then particular disease or any other name ( e.g., health guru etc.) will survive for a domain.

  2. When you get clear on picking your topic Kulwant all else falls into place easily. I experienced this with my blog. I focused on the blogging tips niche. I added my travel-themed Blogging From Paradise brand. All I do online is about sticking to that topic and keeping my brand entact across all platforms. Things came together for me because I got clear on the niche, and stuck to it. Awesome points here.

    • You hit the nail with your comment, Ryan.

      When you decide the topic and stick to it for few months, you already win half of the game and stay ahead of the new comers. Your blog is a perfect example of showing people paradise, showing people the life with blogging and helping them to have an awesome travel when they visit the countries which you cover on your blog.

      Cheers for winning the game. 🙂

  3. Hi Kulwant sir,
    Again it is a remarkable article for every blogger either struggling or Newbies.
    ”Niche” is the pillar of the blog, Researching about the perfect niche before stepping up towards the blogging world is very important. we always make a mistake here without researching, we jumped and we cannot find any fruitful.
    Thanks for this article, this is really helpful and please write something about how to know our competitor in any niche.
    Again thanks sir

  4. This is really an interesting way to decide the topic.
    But I think sticking to small Niche site is a best idea as competation is getting high.
    And thanks for inspiring again to look for something profitable.

  5. Kulwant sir I have selected the perfect niche now.
    Now I am going to make a blog in which I’ll be posting programming scripts and tools that I love. let’s see what happens.

    Your guide helped me a lot..!!

  6. Hello Kulwant,

    Consistency is the key. Yeah we do need to get the niche for our interest, but blogging is not a single day play. We need to be focused own our goal and promote our content on right platforms and to right persons.
    These are some advance ways to get to choose niches for one content.

    SEMrush and Longtailpro is one of the best tools for getting keywords.

    Thanks for the share.


  7. Nice article

    But I don’t think google KP give accurate search volume any more . the difference between 1k and 10k is huge especially for a newbie . I think other keyword reasearch tools like and are better to find keyword .

    Faisal Khan

    • I strongly agree your point. Here is the review I did for KWFinder –

  8. I am at this point where i am not able to do anything after choosing a niche. I am passionate about fashion, so i decided to create a fashion blog. But now i am stucked. Is it possible to do affiliate marketing on fashion blogs in future? When to go for hosting? Can we just start a blog on wordpress without hosting? Please guide. Your suggestions wud be really helpful.

    • Mursaleen, Fashion is a very good niche and there are a lot of affiliate products in this niche. Hosting is highly recommended to run an awesome blog. When you buy a good hosting, you can simply install WordPress on it.

      You can mail me at for more help.

  9. Hi Kulwant Nagi,
    Informative guide, I’m currently stuck myself in the decision to write in a niche which I’m passionate about, but it’s highly competitive. Or to choose a less competitive niche, which I’m not really into, but will show out there and produce results more easily.
    The struggle is real!


  10. Agree that research is absolutely vital, not only with blogging and SEO strategy but the business strategy in general. Find data that can guide your blog and topics with fact-based and evidence-based information. Thanks for sharing.

  11. A perfect piece of writing I must say. This one is definately going to help lots of people including me who are still struggling to stick to a niche. I love the way you explain each and every point with such an awesome way. Thanks Kulwant for this one!!

  12. Hello Kulwant,

    Choosing a right niche is the very first step to start your blogging journey. There is no way to become successful with a wrong niche. I always suggest my users to choose a niche which they are passionate about and have good knowledge and command. I hope these tips will help the newbies to choose a right niche. Thanks a lot for this post.

    Have a great day 🙂

    • Yeah, Vishwajeet. It’s like a pillar of any good blog. If you do it wrong, you cannot build a stronger building.

  13. Superb post Kulwant…
    However, I think you should add “” in your 4th point and “” in your 5th point.

    They are free and give you some good results.

    Arun Kumar Maharana

  14. HI Nagi ji, I just touched by the content and the step by step methodology put in by you. I am newbie to the Blogging world but definitely know my basics. Even then I felt your stuff is to the point and concrete.


  15. Kulwant, awesome post. Research is key whether it is blog niche, topic, digital marketing, etc. Your suggested tools are the market leader in their own domain. When I decided to start my website, I almost researched for 4-5 months before I decided on my website niche, domain name, etc. That was a tough time but now it gives me satisfaction.

    • Yeah, it is very difficult in starting days. But once you know the things, going at next level is easy.

  16. Hi,
    Glad to see you here for perfect niche for blogging and having right idea here. Thanks a lot for sharing
    Rama Krishna

  17. Thank you kulwant Nagi for ur lessons on blogging via email. I found it very valuable. I want to ask about how much money i have to invest in establishing my blog.
    Thank u once again.

  18. Hello Sir,
    I am a great fan of your blog, especially of your writing skill 🙂
    I regularly visit your blog and your writing inspired me very much. 🙂
    Please tell me how can I improve my writing skill. My writing style is very bad 🙁
    That’s why I can’t grab a good number of visitors 🙁
    I hope you will guide me in the comment or publish a new blog post for me. 🙂
    Thanks a lot for this very informative guide 🙂

    • Hi Prince, thanks for appreciating my writing efforts.

      To improve my English skills I joined some local institutes. You can do the same. 🙂

  19. Very in depth post, this should help me to figure out exactly what I need to be researching to establish a successful blog. I appreciate the attention to detail, I will save this article for later on when I hop on and start blogging for the day.

  20. Must Say Kulwant sir!

    Your Post is Just Epic

    One question sir? Which is better a long Term Blog or Micro Niche Blog?

    Hope to get an Early Reply 🙂

  21. Hey Kulwant
    Great share! about choosing perfect niche
    I have seen your webinars and started some niche and really getting good income via on it. Credit goes with you bro and I wish this post give more vision for the people who like to start an niche website hope you share more about other methods which you have not revealed yet in live screen 😉

  22. Hello Kulwant,

    I am following your guides since months now and have started one blog where I had some decent knowledge.

    Also, I am using Semrush for KWS and other ranking related stuff but finding it difficult to create backlinks. Can you please help on this point.

  23. Dear Kulwant Sir,

    First Of All Thanks For Sharing Such Information..!

    You have mentioned One Long Tail Pro tool in this Post!

    Can u Plz tell me how to use this Tool?

    Hope to Get an early Reply 🙂

  24. Mr. Kuwait, am a fresher in Digital marketing. I have purchased my domain from But for host servers I’m puzzled. Can you suggest for the best one…like or or anything else.

    • BlueHost is a good option.. Here is the discount link

  25. wow, I have selected a niche after reading your article. after this, I have done the same and got a topic on which I will write. In the same manner, as you have explained in this article so I am here to give you a full credit. Earlier I was confused a bit now I am very clear what should I write on what topic.
    Thanks once again.

  26. Hello Sir,
    Simple, easily understandable and informative article.
    Thank you for sharing
    Farid Hayat

  27. Hi Kulwant,
    I am wondering about your post, you covered each and every strategical step, it will be great help to me for my feature content.

    Can you suggest me a good paid tool for me for keyword research?

  28. Hi,
    This is a nice post for a perfect niche for blogging and having the right idea here shared by you in this post. Thanks a lot for sharing
    Rama Krishna

Leave a Comment