Is Your Blog Compatible With Latest SEO Changes?

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Few years back there were three animals adored by the people, but now those animals have become one of the most frightening beasts for bloggers.

And Google is behind their training.

Yes, I am talking about Panda, Penguin and Hummingbird.

In blogger's dictionary they are no more good animals because they have scared everyone with their harsh nature.

A big shift is going to happen very soon because Google is cooking something big to control the number of spammer. This might be first time in Page Rank history when they added around 8 months gap in two PR updates, where in the past they used to update PR after every 3-4 months.

google-in-depth-article-results-1024x804

Google Webmaster Central Blog offers guidelines to bloggers/webmasters that will help them markup their best content in ways that will help Google to identify it as possibly qualifying to be shown in an in-depth article result.

Following are the points which they want everyone to implement on their blog.

So Google is on the verge to change SEO completely.

You might be thinking that what is this schema.org?

Let's know more about schema and try to understand why this is important factor for any blog's SEO now.

As per Wikipedia:

Schema.org is an initiative launched on 2 June 2011 by Bing, Google and Yahoo! (the operators of the then world's largest search engines)to “create and support a common set of schemas for structured data markup on web pages.”

Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. This helps search engines understand the information on web pages and provide richer search results.

In recent Hummingbird update you must have noticed that Google has changed the way they used to show search results completely.

Check these search results.

Example 1: I searched “compare coffee and tea.”

coffee

Example 2: I searched “songs of Taylor swift.”

taylor

Example 3: I searched “Samsung Note 3 price.”

samsung

You can see that Google is showing very decent and to the point results now.

So with schema.org you can add more information in your articles so Google will show them on search results.

  1. A list of albums
  2. A price for each album
  3. A list of songs for each album, along with a link to hear samples of each song
  4. A list of upcoming shows
  5. Bios of the band members

You can check some schema examples here on moz.com.

Apart from having schema implemented on your blog, you have another freedom to add micro-data on your articles to show more precise and accurate results in Google SERP.

What is microdata?

microdata-feature

Microdata is kind of new structure for search engines which will help them to filter data according to their value. It will assign specific labels to specific types of content, such as people, reviews, events, sidebar, footer or recipes. Basically, it makes information really very easy for search engines to figure our and index. In this process search engine will have to make less stress on finding accurate content on your blog which in short give you higher priority. To see some examples in action, check out Google’s microdata page.

So we will have to make our blogs and business websites compatible with this new change and make Google to love our blog/website more deeply.

So we will have to take action now…

I would recommend to add schema on your blog so that you can join hands with latest SEO shift and be more precise when Google will show your blog in search results.

If you are using non-genesis themes on your blog then you can check this plugin to add schema.org on your blog.

But if you are a genesis user then no need to worry. 🙂

Because Genesis 2.0 already has this schema implemented on its latest framework and upcoming child themes.

genesis-html-5

What is in Genesis 2.0 Microdata?

Genesis 2.0 have added very awesome features which are compatible with schema.org. They are: WebPage, WPHeader, Blog, BlogPosting, Person, UserComments, WPSideBar, and WPFooter.

Below is a description of each markup in Genesis 2.0. You can click the link to visit the Schema.org page for more info on each one.

WebPage – http://schema.org/WebPage
Hierarchy –  Thing > CreativeWork > WebPage

Tells Google that it is indexing a webpage so that other properties can be included. Here are just a few that can be used:

Blog – http://schema.org/Blog

Hierarchy –  Thing > CreativeWork > Blog

This tells Google that it is indexing a blog post by using the blogPosting property. Now, all blog posts are also WebPages, but they have a few extra SEO perks. It can also include all of the properties from Thing and CreativeWork.

BlogPosting – http://schema.org/BlogPosting
Hierarchy –  Thing > CreativeWork > Article > BlogPosting

WPHeader – http://schema.org/WPHeader
Hierarchy –  Thing > CreativeWork > WebPageElement > WPHeader

This is a WebPageElement that can include markup from Thing and CreativeWork. Tells Google that it is indexing a header, which has important info about your site, like the site title and tagline.

Person – http://schema.org/Person
Hierarchy –  Thing > Person

This will help Google index more about you and is super for you to include on your About page.

WPSideBar – http://schema.org/WPSideBar
Hierarchy –  Thing > CreativeWork > WebPageElement > WPSideBar

WPFooter – http://schema.org/WPFooter
Thing > CreativeWork > WebPageElement > WPSideFooter

You must have noticed that few days back I changed my blog's theme and shifted it on Genesis 2.0.

You can check this link and search schema.org in my source code.

Read this articleAdding Custom Schema In Genesis For Your Specific Niche

I fell in love with Genesis almost 1.5 years back as their child themes are so easy to edit that even a newbie can learn very easily. I became such a big fan of genesis that almost 95% of my sites are running on genesis (including niche sites).

Genesis 2.0 have added all industry required standards in their child themes and changing their all themes to make them compatible with HTML 5 and micro data.

Final Words.

We have started seeing the shift which is happening in Google's algorithms. So we should make our blogs compatible with these changes to get more SEO benefits.

Here is screenshot of Google with inspect elements.

Google

They themself are using schema on their website.

So take action now and move your blog either on Genesis 2.0 or install recommended plugin to make your blog schema friendly.

Note: I have launched one free theme which is HTML 5 and micro-data compatible. You can check my free theme at http://demo.bloggingcage.com/ !! So, after buying genesis 2.0 framework you can install this premium looking and clean theme on your blog and make it schema friendly.

Kulwant Nagi

Hi! I am Kulwant Nagi. I created this blog in 2011 with the vision to help new bloggers. I am running more than 10 blogs on various categories and running a digital marketing company in India now.

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50 thoughts on “Is Your Blog Compatible With Latest SEO Changes?”

  1. Great Article Kulwant and Am surely Gonna make changes to my site.Thanks for this post i was really confused after Hummingbird.

  2. You title and content forced me to read whole article.. I was not aware of importance schema and microdata.. You have explained a well… Kulwant how you are getting these data 😛 Really a awesome post .. Worth reading it.. 🙂

    • ha ha Kamlesh. Now you got something new. 😉

      I keep reading many blogs daily, so idea to write are automatically coming. Thanks for stopping by.

  3. Hello Kulwant Sir,

    It’s really important to make our blog or site SEO friendly according to Google’s updates.

    I was not aware with Schema and Micro data and this guide is really helpful for me.

    I have downloaded BloggingCage theme and will use it to make my blog compatible with SEO changes.

    Thanks for this wonderful guide. 🙂

    • Ankit, I am happy that you are already using genesis for your blog.

      Now make changes in my free theme according to your need, and enjoy my gift. 😉

  4. hii Kulwant,
    i don’t know so much about these animals. But i must say that adding google authorship to your blog can increase your traffic as well as keep you away from all these bad animals.
    by the way your article is nice and quite interesting.
    Thanks for sharing

    • Yes, Nitin. Google authorship is a great way to get more clicks from SERP.

      Thanks for appreciation. 🙂

  5. Nothing to say on this article. But only One word ” Awesome !!! “.

    I never heard about this schema.org, but I knew that Google has something bigger to surprise us. The SERP example that you have used here was came when Google had updates the Google Images .

    That time I did notice that something has also changed in search result.

    Thanks for this great guide again !!!
    cheers !!!

    • Glad to hear that your learnt something new today. 🙂

      Google is making search engine a better place for human beings, so keep adding value in people’s life.

  6. Great and needful post for the bloggers to stay updated with latest SEO trends 🙂

    Yeah, I heard and read the importance of Schema few days back, just thinking to implement and gain knowledge about it.

    Google is becoming smart to throw out the spammers these days, but I guess that the passionate bloggers who are expert in producing the quality posts no need to worry about the Google animals.

    My blog stays safe from these animals and there is no traffic drop after the updates.

    Thanks for sharing the very useful post for us Nagi, will try to stick to the latest SEO trends as you told. Keep writing the useful SEO stuffs 🙂

    • Thanks Nirmala.

      I think we will have to take action to come up with latest SEO changes. Google just want quality content from everyone.

      Well said that quality bloggers need not to worry about such updates because we are writing for humans.
      Nirmala, you are doing great work on your blog, which is the biggest reason behind the love of Google.

      Keep writing awesome stuff and helping people with your experience.

      • Thanks for appreciating me Nagi 🙂

        Yeah, absolutely, am writing for my readers and glad in getting the love of Google with it 🙂

  7. I started using Genesis framework last week and building theme’s is quite easy on it. I think Genesis 2.0 is the only one who has properly implemented Schema.org markup till now.

    But I don’t see breadcrumb’s implemented on your site?

    • Yes Anmol, playing with genesis child themes is very simple and easy. I am not using breadcrumbs for any of my site.

  8. So, finally someone Written post on New seo Techniques…….
    i already have genesis running on my blog…… Also, checked your new free theme and its cool too….
    Thank’s for a theme… man…

    • wow !! You are already ahead of many bloggers if you are using genesis for your blog. Arpan, I am having little issue with my free theme in footer. I am looking on it, and after finding it I will update download link very soon.

  9. Not all Google’s changes are scary. In fact Google is doing everything to help its users and also to improve the search results. Now we are getting more and more improved and relevant results. Of course, during this change some of the genuine sites get hit too!

    Having our sites with schema markup is highly important. Thanks for sharing this Kulwant.

    • Yeah Jane, they are making us very insecure. I was surprise to see that you have also started using Genesis for ProBloggingSuccess. When did you make the change? I think you were using thesis for this blog.

      Can you please share your experience after changing the theme?

      And thanks a lot for coming back. 🙂

  10. Really amazing..Lot of good stuffs,
    I do agree sites with schema markup is most important,
    Thanks for the detail info,

  11. really interesting and cool article for those who just avoid seo, once it’s done is not enough if you operate a website you must need some one to take care of SEO for their websites.

  12. I was looking for a complete informative article about latest Google animals update and changes in SEO and finally I found the this here. article is very good and will help me to optimize my blog according to new seo changes.
    thanks
    Kerry

  13. Most of the people were confuse what to do after the latest hummingbird update. You solved my problem by this article and I also hope many over here also got relaxed. Thanks for sharing this Kulwant. I am fond of your blog.

  14. complete article about Google’s algo or you can say Google’s updates…
    from this post you teach a great lesson about these alogorithm and also gave guidance how to overcome…..

  15. Really a nice article about new generation seo. A lot of things changed after the recent Google algorithm update and the way you described the application of schema.org was very helpful for me.

  16. I haven’t completely understood how to use structured data to show in the search results for my sites. Also the Schema thing is a lot complicated as whenever I try to learn something, I can’t get that in my head.
    But still, this post helped me learn some new things about SEO and how it is changing.
    Thanks 🙂

  17. I am really very tensed after Humming Bird update as each and everyday my websites are losing their rank in Search Engine.
    But i found your article really informative and i will surely apply these changes to my website…!!!

  18. Nice article . These updates are running in everybody’s mind and seems that solutions you provided are going to help. You have provided everything which one may not understand and even plugin to add schema.org . I appreciate that. 🙂

  19. Good article about google algo. Found it very educative and am gonna make changes to my site, for me to get found easily.

  20. I am really very tensed after Humming Bird update as each and everyday my websites are losing their rank in Search Engine.

  21. Woooow What a Great tutorial, I am looking for a tutorial on how I can implement it on my blog, I use genesis 2.0.1 with News theme. Please how can I download that your free theme? It’s asking for Password

    • Kingsley, for this you will have to install genesis 2.0 compatible child theme on your blog. I have removed my theme because people were copying my original design.

  22. Great! you did a awesome research bro 🙂 article is very informative, and I have also started making changes in theme. thanks for writing this wonderful article for us 🙂

  23. As a wordpress theme developer i knew implementing schemas on any theme is not a big deal at all. The point is whether all the available free and premium themes are ready according to the scheme.org. Now google is forcing this schema to segregate important data with unimportant data. so i think its time to implement this in all our theme.

    What is actual changes in my traffic, after implementing this schema, will let you know very soon.

    • wowww !! It’s great that you have skills to play with WordPress themes. I think at present most of the themes don’t have implemented Schema in their structure, but with your skills you can implement them. 😉

      Do share your result with us after implementing.

  24. Comprehensive breakdown of what t expect, nicely done. I’m curious to see what Google does next to change the game.

  25. So how do I Implement this on my Genesis theme?? I use genesis framework 2.0.1 but the mark ups are not there in my source code

    • Either you will have to install 2.0 (HTML 5 and Schema enabled) theme or make changes in your theme to make it 2.0 compatible.

      Check this – http://cobaltapps.com/genesis-xhtml-to-html5-css-converter/

      You will have to add following code…

      // Enable HTML5 markup
      add_theme_support( 'html5' );

      Note: You will have to make changes in function.php too.

      • Well I now have a Genesis 2.0 theme, genesis news theme pro. Which is using the default mark ups. Any idea how to implement custom mark ups

        • Kingsley, what kind of custom markups do you want to make? Read this article – http://www.wmwebdesign.co.uk/genesis-2-0-one-click-activation-of-html5-markup-with-dynamik-and-genesis-extender/

          Have a great day.

  26. Hi,

    Firstly, its a great blog…Just landed here from google and regret why i could not find earlier

    I hav equery Recently i upgraded my blog to Genesis 2.0 and observed that all the microdata i.e. hentry is wiped out. As i understand Genesis 2.0 does not support hentry microdata. At the same time i observed drop in traffic by 20%. Pls suggest, is it because of change in design.

    My second query is Disqus system does not support Hcard. How can in implement dual comment system as implemented by you in genesis 2.0 to take advantage of g+ comments and how g+ can be implemented in wordpress.

    Looking forward for your help. Thanks in advance

    • Thanks a lot Nitin.

      As per your query chances are more that you are not using Genesis 2.0 compatible theme, as they haven’t made all theme 2.0 compatible till now.

      See – http://my.studiopress.com/themes/ only starting 8-10 themes are Genesis 2.0 compatible.

      I have never used Disqus commenting system on my blog so I don’t have any idea about. I would love to answer if you still have any query.

  27. Kulwant, thank you so much for this awesome article.
    I’ve learnt lots of thing from this, that too in detail. It was very well described and useful content.
    Thank you for sharing this post, enjoyed reading it!

  28. This one is really awesome article. Thanks for writing this to us. Hands down for your effort. Keep it up.

  29. I want to enable breadcrumb in genesis theme but don’t want to show that up in search results, is there any way to do this??

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