Few years back there were three animals adored by the people, but now those animals have become one of the most frightening beasts for bloggers.
And Google is behind their training.
Yes, I am talking about Panda, Penguin and Hummingbird.
In blogger's dictionary they are no more good animals because they have scared everyone with their harsh nature.
A big shift is going to happen very soon because Google is cooking something big to control the number of spammer. This might be first time in Page Rank history when they added around 8 months gap in two PR updates, where in the past they used to update PR after every 3-4 months.
Google Webmaster Central Blog offers guidelines to bloggers/webmasters that will help them markup their best content in ways that will help Google to identify it as possibly qualifying to be shown in an in-depth article result.
Following are the points which they want everyone to implement on their blog.
- Use schema.org article markup on your blog to help Google identify your site elements like header, navigation, post title, sidebar, footer etc.
- Use Google authorship on your blog to get better SERP.
- rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
- Put more efforts on creating quality content.
So Google is on the verge to change SEO completely.
You might be thinking that what is this schema.org?
Let's know more about schema and try to understand why this is important factor for any blog's SEO now.
As per Wikipedia:
Schema.org is an initiative launched on 2 June 2011 by Bing, Google and Yahoo! (the operators of the then world's largest search engines)to “create and support a common set of schemas for structured data markup on web pages.”
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. This helps search engines understand the information on web pages and provide richer search results.
In recent Hummingbird update you must have noticed that Google has changed the way they used to show search results completely.
Check these search results.
Example 1: I searched “compare coffee and tea.”
Example 2: I searched “songs of Taylor swift.”
Example 3: I searched “Samsung Note 3 price.”
You can see that Google is showing very decent and to the point results now.
So with schema.org you can add more information in your articles so Google will show them on search results.
- A list of albums
- A price for each album
- A list of songs for each album, along with a link to hear samples of each song
- A list of upcoming shows
- Bios of the band members
You can check some schema examples here on moz.com.
Apart from having schema implemented on your blog, you have another freedom to add micro-data on your articles to show more precise and accurate results in Google SERP.
What is microdata?
Microdata is kind of new structure for search engines which will help them to filter data according to their value. It will assign specific labels to specific types of content, such as people, reviews, events, sidebar, footer or recipes. Basically, it makes information really very easy for search engines to figure our and index. In this process search engine will have to make less stress on finding accurate content on your blog which in short give you higher priority. To see some examples in action, check out Google’s microdata page.
So we will have to make our blogs and business websites compatible with this new change and make Google to love our blog/website more deeply.
So we will have to take action now…
I would recommend to add schema on your blog so that you can join hands with latest SEO shift and be more precise when Google will show your blog in search results.
If you are using non-genesis themes on your blog then you can check this plugin to add schema.org on your blog.
But if you are a genesis user then no need to worry. 🙂
Because Genesis 2.0 already has this schema implemented on its latest framework and upcoming child themes.
What is in Genesis 2.0 Microdata?
Genesis 2.0 have added very awesome features which are compatible with schema.org. They are: WebPage, WPHeader, Blog, BlogPosting, Person, UserComments, WPSideBar, and WPFooter.
Below is a description of each markup in Genesis 2.0. You can click the link to visit the Schema.org page for more info on each one.
WebPage – http://schema.org/WebPage
Hierarchy – Thing > CreativeWork > WebPage
Tells Google that it is indexing a webpage so that other properties can be included. Here are just a few that can be used:
Blog – http://schema.org/Blog
Hierarchy – Thing > CreativeWork > Blog
This tells Google that it is indexing a blog post by using the blogPosting property. Now, all blog posts are also WebPages, but they have a few extra SEO perks. It can also include all of the properties from Thing and CreativeWork.
BlogPosting – http://schema.org/BlogPosting
Hierarchy – Thing > CreativeWork > Article > BlogPosting
WPHeader – http://schema.org/WPHeader
Hierarchy – Thing > CreativeWork > WebPageElement > WPHeader
This is a WebPageElement that can include markup from Thing and CreativeWork. Tells Google that it is indexing a header, which has important info about your site, like the site title and tagline.
Person – http://schema.org/Person
Hierarchy – Thing > Person
This will help Google index more about you and is super for you to include on your About page.
WPSideBar – http://schema.org/WPSideBar
Hierarchy – Thing > CreativeWork > WebPageElement > WPSideBar
WPFooter – http://schema.org/WPFooter
Thing > CreativeWork > WebPageElement > WPSideFooter
You must have noticed that few days back I changed my blog's theme and shifted it on Genesis 2.0.
You can check this link and search schema.org in my source code.
Read this article: Adding Custom Schema In Genesis For Your Specific Niche
I fell in love with Genesis almost 1.5 years back as their child themes are so easy to edit that even a newbie can learn very easily. I became such a big fan of genesis that almost 95% of my sites are running on genesis (including niche sites).
Genesis 2.0 have added all industry required standards in their child themes and changing their all themes to make them compatible with HTML 5 and micro data.
We have started seeing the shift which is happening in Google's algorithms. So we should make our blogs compatible with these changes to get more SEO benefits.
Here is screenshot of Google with inspect elements.
They themself are using schema on their website.
So take action now and move your blog either on Genesis 2.0 or install recommended plugin to make your blog schema friendly.
Note: I have launched one free theme which is HTML 5 and micro-data compatible. You can check my free theme at http://demo.bloggingcage.com/ !! So, after buying genesis 2.0 framework you can install this premium looking and clean theme on your blog and make it schema friendly.