Whether your main efforts are focused on creating a successful blog or building out your own series of successful affiliate marketing campaigns, the one common theme across both models is that you need to focus on your optimization.
Optimization is the act of making something as “perfect as possible” — and when it comes to convincing your audience to take action, nothing less than perfect will do.
For a website or blog owner, a great way to optimize your site for your audience would be to make sure it loads faster, has great navigation and is responsive across all viewing devices.
At the same time, you also want to ensure your site is both optimized and monetized for maximum revenue as well.
This can be done by placing call-to-actions throughout your sites, such as newsletter signups and recommended products or services.
For affiliate marketers, the act of optimization is quite possibly one of the most important things they can focus their efforts on, as usually done through the use of landing pages.
Landing pages are used by affiliate marketers as a “pre-sell” page that allows them to cater their offer to a direct audience before sending their traffic to the end offer.
When attempting to optimize landing pages for affiliate marketing purposes, the end goal is to get the user to take action and complete the offer or sale you are trying to promote.
It doesn't matter if your main source of traffic or revenue is from blogging or affiliate marketing, the more you know about site optimization, the better you can grow and scale your brand and business over time.
There are many ways to optimize both web sites, blog and landing page, but in this post we are going to cover eight of the most effective ways to do this when using landing pages — based off the “Advanced Landing Page Optimization” infographic provided by AdsBridge.com.
8 Ways to Optimize Your Blog and Landing Pages to the Max!
While the majority of these methods are focused on affiliate marketing and how to generate leads through landing pages, many of these same tactics can be implemented into site ownership and blogging as well.
Take a look at each of the key points below and see where you might be missing out on further optimization on your own sites and ad campaigns.
1. Have a Clear Call-to-Action
The “call to action” is the most important aspect of any landing page or piece of content on the internet.
It tells your audience exactly what you want them to do. In most cases, this is a simple “Click here” or “Gain Access” type of button. However, some landing pages may also have a lead gen form right on the page itself.
No matter what your call to action is or how you are collecting data, make sure it pops off the page and grabs the attention of your audience.
With more brands and businesses now using social media (specifically Facebook) as their marketing platform of choice, it's also important to consider your options for creating call-to-actions that relate with your fans, followers and audience.
For bloggers, nearly the most important call to action for all of them is to get someone to join their mailing list. Since 70% of the people that come to your site for the firs time will never return again, the best way to keep them coming back for more is by getting them on your mailing list.
The best way to get them on your mailing list is through popup windows and lightbox forms.
2. On Landing Pages, Less Text Is More
How many times have you been to a website or sales page only to see endless text and then immediately click the “X” button to close out the window?
I'm sure it's happened plenty of times!
While this may seem like a great way to give your audience all the information they are looking for, it can be a complete overwhelm at the same time.
Instead of flooding your audience with too much content and information, stick with the “less is more” concept and provide them with the best highlights possible so they can move on to your call to action.
3. A Clean Landing Page is a High Converting Landing Page
Just like “less text is more”, so is the overall content of your landing page.
More often then not, landing pages are being promoted through paid advertising methods such as media buying and pay per click marketing.
This means you are sending people directly to your landing, so you shouldn't need to worry about placing content on your page strictly to help with SEO and ranking in the search results.
At the same time, sometimes the best way to convert your audience into a lead is to just give them one option, which is to click anywhere on the page to send them directly to the offer they are interested in.
4. Use the Right Images to Portray Your Message
I'm sure you've all heard the saying, “A picture tells a thousand words” — and that saying is true, so make sure the images you are using on your landing page are delivering the right message.
We aren't just talking about using high-quality images and not obvious fake/stock photo images, but ones that compliment your call to action and keep your end-user engaged.
For example, if you were promoting a contest online, you would want to show a picture of an excited person who just won a prize of their own. This type of image would help your audience feel that same emotion and make them want to take action right away.
5. Bullet Points Highlight Your Features
As we keep mentioning throughout the article, keeping your landing page clean and to the point is one of the best ways to increase your conversions.
Bullet points are one of the best ways to highlight all of the benefits and features of a product or service, while not taking up a lot of space of making your site visitors read to much.
Keep your bullet points above the fold and near your call to action area, so the user stays engaged.
6. Use Colors that Compliment Each Other
When designing your landing pages and ad copy, don't use specific colors just because they look nice and seem to blend with each other. Instead, you need to use colors based on the emotions they trigger.
For example, colors like BLUE offer a sense of trust and security, while PINK is often used to promote youthful and female-focused products.
7. Create a Sense of Urgency
If you had an endless amount of time to complete something, would you do it right now? Probably not, and this is the mentality you need to take when building out your landing pages and call to actions for your audience as well.
Some of the best methods for creating urgency are by having a countdown clock, posting a “closing date” and using trigger words like “Limited Supply”.
8. Remove Distractions and Navigation
While navigation and ‘recent articles' are great features for your website or blog, they can be an absolute killer for your landing pages. To increase the focus and conversion rate of your landing pages, be sure to remove all distractions and navigation from your page.
Remember, you are only sending people to your landing page so they can do one thing — complete the offer you are promoting!
Bonus Tip: Split Testing is Key for Longterm Success
I highly recommend that you implement all of the optimization tips above, however if you aren't actively split testing what works and what doesn't you are going to kill your chances for creating an ad campaign that has any life to it.
By knowing why and where people are clicking on your landing page, you can continually improve conversions by split testing colors, placements, wording, call to actions and much more.
Just by increasing the click-through or conversion rate on your landing page by a few percentage points, you can bring in thousands of dollars in extra profit over the lifetime of your ad campaign.
When it comes to split testing, we could literally talk about it all day, so I've listed a few of the best split testing resources for you below.
- The Power of Split Testing Colors on Landing Pages
- 50 A/B Split Testing Conversion Case Studies
- Don't “Submit” to Landing Page Submission Text
- Split Testing with Facebook Ads (case study)
- 5 Landing Page A/B Tests (And Their Surprising Results)
Landing Page Optimization Infographic Summary
With over 1,500 words in the books, you should now be on your way to becoming a landing page optimization expert! With these actionable tips, I hope you are just a few steps closing to squeezing out some extra conversions and dollars out of your next ad campaign.
To get the most out of your landing page, always be sure to track your campaign progress on all levels.
This means having your own tracking system in place, along with monitoring traffic and leads reporting from both your traffic sources and your affiliate network of choice — don't rely on just what the affiliate networks are reporting to you!
As mentioned earlier in the post, all of this data was based off the original AdsBridge “Advanced Landing Page Optimization” infographic shown below.
Through the infographic, you will discover some additional takeaways on how to create better landing pages, while also giving you some visual examples in the process!