We are still doing blogging and putting our efforts to make our blog as one of the best blogs in the world.
We are reading too many blogs to get the ideas and then write it in our own words to spread information in more advanced and easy ways.
But is “blogging” dying?
I don't think so.
I was going through one internet marketing forum (RiseForums.com) and found very interesting conversation. The conversation which forced me to write this article.. The conversation which forced me to think again about my blogging career.
The conversation which we are going to continue here.
Before proceeding further let's have a look on this Google trend graph.
This might be a frightening graph for you…. but this is true.
You can see the peak of blogging in 2005 when most of the big blogs emerged. It continued till 2007-08 and then started declining.
I was lucky enough that I started my blogging career in Q4 of 2011. 🙂
Here we are going to talk about facts and figures about blogging and then have a discussion about its future.
What actually is blogging?
You must be aware about the origin of this word.. if not then here is what it means.
WEB + LOG = BLOG
Means blog is a medium on WEB which can help you to make your LOGS.
In my words, “Blog is just a tool to market your services and skills.”
You cannot use blog just to write, because at the end you are going to monetize it with display ads, affiliate marketing, your coaching, services, books, tools, plugins, themes or anything.
So blog is an online publishing medium to spread your voice, communicate with people and then get some rewards in return.
Why is it dying?
I was also shocked when I saw the graph.
One question came in my mind, “If not blogging then what?”
What are the other things people are doing rather than blogging and how are they monetizing?
If blogging is really dying then why are we still putting efforts to write on our blog and make it popular?
What if this will actually die?
I have my personal views on it so let's continue…
1. People are inclined towards content marketing
More and more people are searching for content marketing, because this is the GIST of internet. We cannot assume the presence of internet without content.
Companies are putting more efforts on content marketing to grab more business.
Let's see some figures.
- Companies with blogs have 97% more inbound links.
- B2B marketers are using blogs to generate 67% more leads.
- Brand websites with blogs have 434% more indexed pages.
- 61% of the customers in US made a purchase through a blog.
- 37% marketers believe on blogs.
and the figures continue supporting the content marketing.
See the graph
2. Companies are putting more efforts to make infographics
A picture is worth a thousand words.
At quick sprout Neil Patel explained about creating a popular infographics.
Having a great infographic can help you to get more inbound links, more shares, more visibility, more clients, more mentions and too many other benefits.
A quality infograph will not cost more than $1000 if you really want to make it in professional way other wise you can use Visual.ly to create free infographics.
See the growth
3. Videos are trending
Google bought YouTube in 2006.
They knew its potential and paid a big sum of $1.65 billion.
Seeing the trend, companies are putting more efforts to make videos to lure more customers and convey their message to broader audience.
Having a strong presence on YouTube can help you to build an authority and help people with your videos.
Start making tutorial videos, interview videos, informational videos and start helping people by hitting their subconscious mind.
Note: Videos directly hit our subconscious mind.
So what can we do?
As I explained about, you will have to put more efforts on
- Content marketing
- Creating infographics and
- Creating videos
There might be few other methods also which will help you to build your online business….. but if you are still thinking about doing “blogging” only then it's the time to take action.
At the end I would just like to say that blogging is taking new shape and people are trying new methods to take it to new level.
Infographics, Videos, ebooks are just a new way to do blogging.
Even the searches of WORD “blogging” are decreasing day by day but it is also emerging as a new method to promote your business.
So start doing something which you have never done before.