Google Plus is just another Social network.
And there is a misconception about it.
What Google has done by rolling Google Plus to the masses, is doing what it does best. It has upped the ante for quality content. Google Plus is a social network that is used by Google to measure a blog's popularity and its reach.
The SEO value of Google+ makes it worth more than just a social network like Facebook and Twitter.
Well most SEO expert have told and shown us that, the Google +1 and search results has a powerful correlation.
People at Moz, has even published a full report on the correlation of the Google +1 and search results. It's not a surprise that there is a correlation between Google +1 and search result, but the matter of the fact is, its way to higher than expected.
The story of Google+
Google+ was the word of everyone's mouth when it rolled out as a public beta. People were very much arguing that is Google Plus the next big thing? Well, for one it did not shut down Facebook or Twitter and second of all it never became the hit that Facebook was.
But, that is not the case for us, the bloggers. Well, Google Plus should be the most targeted social network in terms of SEO value. In 2010 Matt Cutts made it official that Google Algorithm does include Social signals in it.
Google values the amount of social reference and social backing your blog gets. Google keeps a check on the number of time your post is liked, tweeted, pinned and Google+1 -ed.
Google+1 is ranked above all the other social signals and it gives a lot of credit to the post that you have published. A great article is shared and promoted by its reader and that what is Google watches.
How does Google+ boost SEO value?
Unlike Facebook and Twitter, public posts in Google+ posts are indexed by Google. This is due to the fact that Twitter has told Google not to follow its links due to security issues and Facebook has those privacy settings that does not allow Google to crawl Facebook profiles.
But this is not the case of Google+, public post are indexed by Google. The indexing of one post back to back in Google+ has deep impact on search results.
The impact is much more than personal gain, everytime a person shares your blog post, you get a link back to your blog from Google. A +1 means that your blog posts might be shared and therefore Google will keep a count of how many times the post has been shared and popularity it has gained while being shared.
Though Matt Cutts say that this should not be a big deal in the world of SEO, but study shows results otherwise. Google +1 is needed and is the biggest social signal in the SEO world.
Actually it's not the +1 that is actually getting you the traffic or high ranking some of your posts, but the fact that these +1 builds link in a shared post on Google+ . You are actually building links this way and this in turn is organic link building.
Google Authorship is boosted by Google +1
Google+ is also used to make search look much more authentic and increasing click-through rates on searches. One such major thing is Google Authorship, where Google display rich snippet about the search result.
Google tells you about the author of the result and allows you connect or discover more article by him.
Google +1 also has a great impact on Author rank. Author rank is just like page rank, the better the author rank the better your post will rank in SERPs. The idea here is that more frequent and trust worthy author will get higher ranks than non trusted and new authors.
Steps to earn more Google +1 for every post
1. Add +1 buttons in your blog and blog posts
The absolutely basic of increasing Google +1 is adding Plus one buttons at the appropriate areas. Add it before the post starts and after the post start. You can also use the social sharing plugin to boost your Google +1 count.
2. Engage in Google+ communities
Google Plus communities is one of the best way to earn +1 beneficiary for your post. Communities are the best place to find people who are like you. You can engage with those people and share your experiences and posts. It allows you to add more people to your circle and a growing circle allows you to get more +1.
3. Help other users on Google+
The best way to connect with other users on Google+ is to help them. The act of a help will earn respect for you in other person's eye. They will try to connect to you. When they connect, they are in your circle and therefore you get chances of more +1 and blog promotion.
4. Use Hashtags
Hash tags are the best way to promote your articles. Hash tags were brought to the world of internet to promote tweets. But, today every social website is using it to promote their articles and status. A hashtag is a like a tag for a story, it's the generalized term for a group of similar post. Therefore I suggest using Hashtag as much as possible.
So now you might have understood the way Google+ works. Google has done brilliant job by rolling out Google Plus and integrating SEO with it. SEO is an ever-changing scenario and this +1 change is one you should totally adapt to. This will keep you ahead of your competition.
Remember Search engine are getting smarter day by day, therefore each SEO trick counts, so start implementing experts say and in no time you will reach the top.