Ranking on the first page of Google is the dream of every online business owner.
As per SmartInsights, the First result in Google gets around 30% clicks, where 10 result in Google gets only 2% clicks. Ranking at the top not only brings a lot of business to your online brand but it boosts your authority as well.
Google keeps on launching many algorithm updates throughout the year to make the search engine better. These updates work like a charm for few SEO experts where many of them keep on struggling to rank their blogs higher in Google.
Search engine optimization is an on-going process in which you have to continue to improve your rankings in Google.
There are many techniques in the market that experts are using to rank at number one in Google, but here in this roundup, our main goal was getting the ideas to rank any website using the white-hat methods.
We asked 15 experts, “How to get your website on Google,” and the replies we got are mind-blowing.
We contacted some of the well-known faces in the SEO industry and asked them just one question.
Let's see what are they suggesting as per their experience.
Ranking in Google is a complicated process, but at the end of the day we can simplify things down to content and backlinks.
With your content, make sure you’re completely answering the search query. If it’s a discussion on “how to lose belly fat”, are you covering all the sub-topics required to answer that question?
Are you talking about exercise? How about avoiding transitive fats?
Also, think about search intent. If someone is searching for “buy electric scooter”, then they’re looking for an e-commerce shop. Don’t serve them up a listicle on your favorite electric scooters.
When it comes to backlinks, naturalness is key. Get your links from real websites, preferably ones that have rankings and traffic in the same niche as yours.
There are so many facets to SEO that people can (and do) write entire books about the subject that still doesn't cover it all.
However, there are three core fundamentals you want to focus on:
- On-site SEO
- Link building
- and a focus on the Content you'll be ranking.
On-Site SEO should be kept in consideration from the start, but as your site will likely start small, you can probably take care of most things in a day or two, and come back to it later once the site is bigger.
Keyword research is going to be a huge part of your efforts – and will determine a lot of what you decide to write about – because you want to target terms that will actually make you money (however you plan to monetize the site) and that you actually stand a chance of ranking for based on the authority of your website.
From there, you need to get people talking. Having great content is never enough. People have to find it so that they can actually share it and link to it.
Link building can be uncertain and time-consuming, but success here really does give you the best chance of success overall, so it's not something you should take lightly.
From there: Be consistent. Rome wasn't built in a day. It certainly helps if you've picked a niche you're passionate about so you can keep putting in the work while things may be slow.
We all know that backlinks are still one of the biggest ranking factors. But it can be really difficult for new websites to attract high-quality ones.
My favorite way to get links from authoritative websites is by using what I call the Double Survey Technique, which I wrote a full guide here.
This technique has gotten GrowthBadger coverage and links from big sites like Forbes, Moz, and Backlinko.
The first step is doing original research (creating data-driven content).
Journalists need data to cite in their articles.
Bloggers are always looking for new topics to explore.
And people love sharing eye-catching facts with their audiences.
By running a little survey or study of your own, you can create something that helps all three of those groups — who will then reward you with links and shares.
The second step is to get some influencers in your space to kickstart social sharing.
Simple: Ask them to contribute opinion quotes to your results article. Then, let them know when it's published and ask them to share. They won't all share it, but some will.
Which will instantly help your article reach more people AND give it automatic credibility.
The best way to rank for a niche website is to know your customers, and then optimize your content based on what they are searching for.
You can do this by surveying your audience to find out what they are looking for, and also doing keyword research using a tool like Ubersuggest or SEMrush.
Find the keyword phrases that have good search volume but low competition and use them to plan your blog content around content that your audience is searching for.
You are more likely to rank for this content. Aim for content that has to search results for sites with similar or lower domain authority (DA) scores to your own website.
Then create posts that are more recent, more detailed, include more visuals and give more helpful information than those that are already ranking for the keyword phrase.
Doing this over time with relevant, helpful content is the best way to start ranking for a search around your niche.
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All this begins with picking the right keywords. Meaning, not simply the high volume ones, but the long tails, with the right user intent. I also wouldn’t recommend bothering too much about the keyword difficulty provided by different SEO tools.
The next thing you need is to figure out what kind of pages are ranking for the keywords you wish to target. Are those the blog posts, what kind of blog posts, landing pages, tools, etc. This will give you the idea of the content you need to create for your website.
And finally, when you are done with the content, start promoting it like crazy! Build links, write guest posts, valuable comments including the links to your content, and watch your rankings and organic traffic. It will help you to notice any changes early and act accordingly.
Summing up, I have to say that promoting a niche website to rank on the first page of Google is almost the same as with any other website… The only difference is that you should pay more attention to the target keywords and to the actual promotion process.
You need to build links from the websites around your niche more that from the general ones. This is where Quality works better than Quantity.
Ranking a niche website on Google is just a piece of cake when we choose the topic with low competition and decent search volume.
You can get the niche ideas from Amazon, Quora, Impact Radius and ShareASale affiliate networks.
So, the keyword research procedure for finding a profitable niche is essential. After finding a suitable niche that you can compete in,
1. Do Competitor Analysis (Look at their content and link building tactics)
2. Make a content plan (Include Skyscraper Techniques)
3. Publish the articles with the best on-page SEO strategies
4. Build Relevant yet Quality backlinks through social media, Outreaching, guest blogging, and blog commenting.
To rank a niche website without a large budget you need to get your onsite SEO on point. Niche sectors also need to maximize their conversion rate due to low search volume/traffic.
So, ensure your call to actions are clear and ubiquitous, prominently position your contact details on every page. Link directly to the best content from your homepage and main navigation, write unique and relevant meta title and meta descriptions for every page, write authoritative content on each page.
Then support your excellent onsite work with good offsite SEO; contact your suppliers and partners to request a link back, request relevant bloggers link to your best content, investigate your competitor's backlinks and emulate the best ones and add your websites to relevant niche directories.
Setup your Google Search Console property before you start and you will then be able to analyze the source keywords that bring your organic traffic and you can then refine and optimize for those.
Google constantly changes its algorithm, for example, it used to be better to post as many articles as possible. However, now things are different.
It’s more beneficial to publish one long detailed piece covering the whole subject than a couple of shorter ones.
My advice to rank a niche website is to dig deep and find which are the keywords, queries, and topics people are searching for and create content that answers all of their questions. Aim to catch a featured snippet by answering straight the questions your potential visitors may ask.
Sure, it could take a lot of time to spot all the pain points you should cover, but it is worth it.
The best places you can check are tools like Ahrefs, Google Keyword Planner, Google Search Console, Google Suggest, and, of course, don't forget about the “People also ask” section in the SERP.
Forums as Quora may help you find a hidden treasure – keywords that have high search volume and are easy to rank for.
Ranking a niche website on Google starts with great keyword research. Ideally targeting keywords with over 5,000 exact match searches, but the low competition to get in the top ten.
The next step is to focus on creating long-form quality content. This content is more valuable for the reader. It will encourage them to stay on the page longer, click links and engage with your site more.
Hopefully, if they got value, they will check out other posts/pages and return to your site on other occasions.
Another crucial piece of the puzzle is building quality backlinks from authority sites. These links pass authority to your site and help your rankings.
Ranking a niche website on Google is not very different than ranking any website. It's about following the same tasks of doing keyword research, writing great content, making sure this content is optimized for your keywords, making sure your site is fast and its design responsive, and finally building links.
One difference is that extra care should be spent on keyword research. If your niche is very specific you may need to broaden a bit the keywords in order to get enough traffic.
When it comes to link building, if you don't have any idea where to start, learn by looking at your competitor's backlinks. If you don't have direct competitors look at websites that sell similar products.
And if you're the only one to offer this product, use that at your advantage when reaching out.
Here are a few of the suggestions from my side.
Establish domain authority – For any website to rank high on Google, it needs to have decent domain authority. In the SEO world, this means incoming links from other high authority websites. So, if your website is new, this should be your first step.
Establish trust and demonstrate your expertise on the subject – You need to prove to your users and Google that you are an expert in your field. Besides getting incoming links from trusted websites, you need to show your expertise through your content and explain in your author bio, and about page, why you are an expert and why should people trust your advice or website.
Create pillar content to target the most popular keywords in your niche – Identify the most popular keywords in your niche and publish pillar content to target every keyword. Content should cover everything there is to know about that keyword all in one place. Break your article into sections to make them easier to read and ‘connect' your articles together with internal links.
Publish content to target long-tail keywords and questions related to your topics – The next step is to keep publishing content targeting long-tail variations of your target keywords. Try to differentiate the content as much as possible to avoid ‘duplicate content issues.'
When it comes to ranking a niche website the obvious answer would be to start with keyword research, especially long-tail keywords – They may not bring much traffic but it's likely to be more targeted and specific to what your niche is.
The big thing we believe will really help a niche website is to get relevant backlinks from other websites in your niche. This will be highly targeted and highly powerful and will allow you to rank very well.
Any other websites/affiliates that are in the same niche, reach out to them and see how you can add value and get a link back to your website/content.
Highly relevant backlinks are one of the major keys to getting a niche website to rank.
Beyond the standard buildout of relevant content and the development of quality inbound links, I believe there are two major opportunities for niche sites to rank in Google.
The first is properly leveraging schema markup to achieve visibility in Google’s Knowledge Graph and position 0 (the best answer to questions) as well as optimizing images and other multimedia files to take advantage of the World’s second-largest search engine, Google Images. When it comes to increasing organic rankings, I recommend the following two strategies for niche site SEO:
Add structure: Used structured markup (schema) to ensure your classes and related product pages as well as business information (name, address, phone number), is properly formatted for Google and other engines to index properly. This is especially vital for emerging trends like voice search, not just local SEO. This is a minor aspect.
Optimize images: Google images is the second largest search engine by volume (bigger than YouTube even). Optimizing your product and service images with ALT text is essential to ensuring they rank in product-related images searches. The images link to the product pages where interested parties can purchase easily. Additionally, images are a powerful revenue opportunity via shopping capabilities on social media sites like Instagram and Pinterest.
If niche brands do not address structured markup via schema, they will miss out on the latest algorithmic changes, as well as images, which have been widely popular in the last few years but are under-optimized.
Launching a website is easy. The hard part is ranking it in search engines for targeted keywords.
However, a new site gets some traffic, but that’s not enough when you have a big goal with it.
Here is what you can do to rank a niche website in Google:
Focus on Keywords and Backlinks – The first tip I have is sticking to the basic things:
- Start with keyword research – Keyword research is important when your focus is organic traffic. Brainstorm keywords that represent your business, products, and services that you offer. To get more profitable and easy to rank keywords, you can use a keyword research tool like SEMrush, Longtail PRO, or Ahrefs. Make sure you pick keywords that have low competition and high search volume.
- Do Internal Linking – Try to allocate at least 7-8 internal links from powerful pages. A website with internal linking ranks faster than a site without internal linking.
- Build Links – Linking building is still an important ranking factor. The more link you will have, the better. Focus on quality links than quantity.
Get .edu Links with Coupons – EDU links are more powerful links that you can get to your website, but it is not easy.
EDU links can boost your ranking within a short time. If you have an eCommerce website, you can provide exclusive coupons for students. Here is how it works:
- Create exclusive discount coupon codes for students.
- After that, find .edu sites using operator “site:.edu student discounts”.
- Once you have a list of EDU sites, contact them that you are offering discount codes for students. It would be nice if you create discount codes under college names.
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In order to rank a niche website on Google, the business owner must pay attention to the “EAT” bundle of SEO factors.
In more detail, B2B and B2C brands need to start building the “Expertise” – “Authoritativeness – “Trustworthiness” score for their team members' personal names through multimedia content creation (video, audio, text, etc), optimization and distribution on social media channels (Linkedin, Facebook, Pinterest, Instagram, Twitter, etc).
The content should offer high value for free to their ideal audiences, answer their questions, address their pain points and educate them, entertain them consistently and long before they ask for the sale.
This is the only way to build and win the trust of today's customers/clients.
Along with all the strategies that SEOs have been implementing so far, such as:
- ONSITE SEO
- Technical SEO
- Offsite SEO
- Guest posting
- Having a strong presence on Social Media
Business owners, CEOs, or experts in a specific niche, should start putting themselves out there and start creating real and authentic relationships with their ideal audiences. Google will be looking at the authority of the author and the brand behind a piece of content in order to rank it. So, build your EAT from 2020 and after!
I have only one niche site (SetYourOffice.com). I've been running it for over a year now. This year I'm going to launch another niche site. Here are the techniques I'll be using to rank it on Google.
Targeting Mid-Tail Keywords: There used to be a time when we can easily rank for long-tail keywords. But it's not working anymore. And when it comes to short-tail keywords, it's almost impossible to rank for short-tail keywords with a new niche site. The best way is to target the mid-tail keywords. These are the keywords that lie between short tail and long tail.
Promoting The Site Extensively: We don't promote a niche site the way we promote an authority site. But it shouldn't be treated this way. Now Google prefers authority sites over generic sites. So we need to build an authority around the niche site to rank higher on Google. And the best way to do it is, promote the niche site extensively.
Building Backlinks: Yes, Backlinks are still the number one ranking factor. Having a good number of backlinks will help a niche site to rank higher on Google. Building backlinks is essential for niche sites as there is less chance that a niche site will get backlinks automatically.
1st Step: The most important step is to make proper research and pick an easy niche. In order to tell if you stand a chance to rank on the first page, just type the keyword phrase on Google and see which are your competitors. Ideally, you want to compete with sites that are not very strong or relevant.
You can judge how strong they're by checking their DA (MOZ metric), DR (by Ahrefs), Age of Domain, Number of backlinks to that domain.
Niche research is a step that you don't want to skip. I know it takes time and efforts but you don't want to end up on page 2 for years because your competitors are big and powerful sites.
2nd Step: Do keyword research and create a content calendar. There are many tools that you can use to get keyword ideas and to see the search volume of a given keyword phrase. If you're looking for a free tool check Ubersuggest.
3rd Step: Create content which is better than anything on the web. You want to create superior content than your competitors.
4th Step: Start building links. Build links from powerful and relevant sites. Ideally, you'll be ranking somewhere between page 2 and page 10 without any links and a few good links will help you to get to the 1st page.
After reading all the expert's opinions, now you know very well that how to get your website on Google and start ranking it easily.
Start implementing the methods and very soon you are going to see your blog ranking in various search engines.
These expert roundups are one of the best ways to learn from the experts and implement the key learnings on your blogs to make them grow with less resistance.
Make sure you start implementing the learnings as soon as possible on your blogs and rank your money articles in Google with ease.
We would love to hear your thoughts if you have some interesting tips to share with our readers.