Getting penny clicks is easy.
And many big marketers are already getting even less than $0.01 per click.
I tried to study the science behind it and finally I was able to promote my Facebook page with $0.02 per like. I started one page around 20 days back and today we have 4,422 total likes on that page.
Here we are going to talk about few basic things which will help you to get penny likes (as low as possible) to promote your page.
Note: These clicks will vary according to countries. Getting $0.01 per click would not be possible when you are targeting USA at start, but with time you will learn everything and start getting cheap likes from USA too.
Before starting I would like to show my campaign which helped me to get $0.04 per like overall where today same page is getting per like in $0.02.
Special Note: When you will start campaign it might suggest you high CPC bidding but as you will continue your campaign it will start decreasing day by day automatically.
Here is what I am getting today.
If I will run this campaign for few more days then I will start getting likes in $0.01 too. 🙂
How Am I Getting This?
For getting cheap likes you will have to study audience of your targeted niche. If you want to promote any online game them most obviously you will target youngsters as compared to old people. So finding target audience is very first step before any page promotion.
Let's take an example of Grand Theft Auto V Game.
If you want to promote any page related to this game then you will have to study behavior of people who will be interested to like your page.
Check audience with Alexa
YES !! We will have to check audience of that particular niche using Alexa.
Here I am going to talk about Grand Theft Auto, so I am going to study their official page.
After opening RockStar Games, you can clearly see following graph in Alexa.
This graph concludes:
- They have more male users.
- Who are not into college or into some colleges.
- Most of the people play this games while staying in school and few from home.
So according to these stats we can make a Facebook campaign where we will target following few things.
- Age: People who are not into colleges or are into some college might fit into age group 15-23. So from here we got our age target.
- Gender: Males
- Interested in: Obviously men will be interested in women. 🙂
- Relationship status: These people will not be married or engaged. 😉 So we will have to select Single or In a relationship and see which category has more audience. So always go with more audience or do split testing.
- Education: Selecting everyone would here be a good option because it will target wide category.
Then click on Optimize for clicks > Manually bid for clicks.
After doing all above setting here is what FB is suggesting me.
As you can see they have suggested me $0.06 bidding per click with suggested bid range $0.04-$0.08.
I will start my campaign with either $0.05 or $0.06 (little bit above than minimum bid) and my ads will start running.
When you will continue these ads for 2-3 days then you can edit your campaign and reduce CPC to even more lesser price, and ultimately you will start getting penny clicks on your Facebook pages.
There is one website QuantCast which can help you to do more advanced study related to your audience and you can target people with more smartness.
Note: I have tried this on Facebook pages only. These days I am running few more campaign and will show you few more interesting things about Facebook ads in future.
If you have any question related to Facebook ads then feel free to ask me and I would love to solve your queries.