Are you building a mailing list?
If you are a serious blogger, then I'm sure you do.
Email marketing is an excellent way to establish a relationship with your readers, but you must do it the right way (for example, avoid spamming).
Using the right tools is going to influence your results. This is why you must choose carefully the most suitable email services provider for your market.
Let's see the most important features of these services.
Landing Page Generator
GetResponse offers a simple to understand landing page creator included in all its plans (this is a feature that I have not seen on many other platforms).
Within the control panel, you can choose between more than 100 templates available, with matching “thank you” pages for helping you reach your goals.
Other than that, you can use the drag’n’drop WYSIWYG editor. You don't need any HTML coding knowledge, just move, resize, edit and crop any element of your landing page: text boxes, backgrounds, input fields and buttons.
Plus, there are more than 1000 free photos to personalize it, with a built-in toolkit including filters, effects, etc. (images are available in the Multimedia Studio, within your account).
When you are ready, you can get the code to publish it on your own domain, or you can select to get free hosting on GetResponse subdomains. I really like the option to leverage the power of social media, by publishing it on your Facebook fan page.
The result is a landing page with a mobile-friendly design, which adapts itself to visitors coming from desktop, tablets or smartphones.
When your page is live, you can start the fun by running some A/B testing. Create different versions of your landing page to better understand the one that performs better and converts more (you can integrate it with your Google Analytics account to better monitor and track the results).
Campaigner does not offer this service.
This is a feature that comes handy when you want to automate your email marketing.
An autoresponder is an email that is automatically sent to the user, usually after a certain time interval from the inclusion in your mailing list.
This feature is extremely powerful, because it allows you to keep in touch with users for the a long period… actually doing anything! You just need to set it up once, and then every time a person subscribe to your mailing list, he will receive the same series of messages.
- Unlimited messages per day
- Advanced timing control
- Simple cycle management
- Day-of-the-week selection
- Drag ‘n' drop order management
- Quick message edition
The configuration process is guided and very simple.
Also, Campaigner offers the autoresponder service. You can choose to send your series of message on a recurring or triggered basis and send emails on a timed schedule.
Recurring autoresponder is a great feature for birthday or anniversary emails, customer retention messages and renewal notices.
Triggered autoresponder is used to create an email or a series of messages to keep your contacts engaged. For example, creating welcome emails, drip campaigns or lead nurturing emails.
With both GetResponse or Campaigner, you can easily use segmentation and integrate your data with Google Analytics.
I like the drag and drop editor of GetResponse. It's pretty easy to create your newsletter, by creating your own design or by choosing from more than 500 templates available. The editor is easy to understand and really straight forward. This means you can add your personal touch to the template you've chosen, to create a unique design. Select and edit each block of texts or buttons. Also here, there are more than 1000 free images available (that you can actually edit) to use within your newsletter.
With Campaigner, there are more than 800 templates available (one of the industry's largest email templates). There is a drag and drop system here too. You can add links, texts, buttons and images to build your newsletter until it looks right.
Both services grant an email creation history, so to view the history of your newsletter and easily make any modifications.
And with both ESP, the design is mobile-friendly.
This is the funniest part.
When you finish creating your newsletter or autoresponder (or even landing page with GetResponse), you can add different versions of them, so to run A/B testing.
I'm sure you know that the smallest detail can have a heavy impact on how many users are going to check your emails and how many people click through to what you’re writing and promoting.
With both GetResponse or Campaigner, the A/B testing is a straightforward process. Just type your variations in both platforms and start your tests. Then checking which modifications work best, you can determine the winning campaign.
This is a feature offered just from GetResponse.
A webinar can be a powerful way to engage with your audience by sharing your knowledge on specific topics. You can also gather new contacts and increase your mailing list with this marketing events. Sharing on social media gives an additional boost to your brand, together with using the chat, polls, screen sharing, whiteboards, and YouTube integration.
You may want to build a follow-up series of emails to build a strong relationship with your users and the analytics option lets you study the reports for future optimization.
GetResponse has different anti-spam policies and ensures a deliverability of 99%. For instance, it checks if the messages sent via their services are genuine and it helps to avoid getting labeled as spam by the recipients.
Campaigner does not declare the percentage of deliverability, but, of course, offers a series of tools to ensure your messages reach your subscribers, without being marked as spam.
GetResponse is translated into many languages (including Spanish, German, Russian and many others), which makes this service available to a wide number of people around the world.
Campaigner is only available in English, which actually reduce the reach, quite a bit.
Both platforms offer social integration (to quickly post or schedule your messages via Twitter of Facebook) and social sharing options (to let your readers easily share your emails and content via their favorite social media profiles).
GetResponse offers surveys and polls feature to ask the opinion of your subscribers about different topics. Campaigner does not include this service.
Both platforms offer different plans, according to the size list.
Campaigner cheapest price is $19,95/mo, for up 1,000 contacts and jumps to $29,95/mo for up to 3,500 users.
GetResponse starts at $25/mo for up to 2,500 contacts but gives a lot more feature and functionality (included the landing page builder). The next step is at $49/mo, including also the webinar service.
Campaigner is missing some features that GetResponse offers. They also need to work on their interface and their email editor isn’t the best I’ve seen. On the other side, their customer service is excellent (24/7 assistance) and delivery rates are great.
With GetResponse you'll get what Campaigner offers, plus, landing page editor, webinar service and survey and polls feature. I must say the system is more sophisticated and the design is better.
As a conclusion, I'd suggest to choosing GetResponse. The extra features will save you time and money to go searching somewhere else and their popularity is synonym of safety and professionalism.
It has become one of the favorite tools of some of the most famous and respected marketers in the world – including Neil Patel of QuickSprout.
What is your experience with mailing lists?
What service are you using?
Do you have a favorite ESP?
Please share your experience in the comments below, thanks!