Twitter is THE source of micro-blogging. As bloggers, we often use Twitter as an extension of the blog persona, expecting to draw traffic, build some authority and network with others. The ‘right’ kind of blog Twitter marketing can yield significant results.
However, getting a Twitter followership isn’t easy or simple. You can’t spend hours clicking ‘Follow’ and neither do you have time to network on Twitter 24×7.
In this article, I offer you 5 working tips to get more followers on Twitter. I do assume you already have a Twitter account, with a nice user profile description and image.
How to Get More Followers on Twitter?
It isn’t difficult. Just understand the science controlling the social media ecosystem and you’re all setup.
The complete social media ecosystem is ruled by “push and pull marketing system”.
What is the Push and Pull Marketing System?
In short, you put the product (blog) either in front of the buyers (pushing) or get the buyers to come seeking you (pulling). ‘Buyers’ here means ‘readers’. The ultimate purpose in learning how to get more followers on Twitter is to expand your blog’s brand. Isn’t it?
So, let’s get on.
All the strategies conform to the push and pull marketing concept.
1) Identify Your Authority
Who are you? A non-entity?
What do you want to become? – That’s the real question, which leads to another thought – how do you want Twitter profile visitors to identify and relate with you?
Dan Zarella, a data scientist with HubSpot, researched the importance of Twitter bios and the relativity factor, and found that people prefer to identify with an authoritative figure.
See the findings above.
As a blogger, we fit anywhere between Founder and Author. Ensure that “what you are” is clearly visible in the Twitter profile bio. Don’t be vague and uncertain. Be specific and focused.
2) Do You “Burst” Often?
A reason why you need to find more Twitter followers is because you’re un-followed frequently. Why is that?
In 2011, a group of Korean researchers studied 1.2 million Twitter accounts over a span of 50+ days, delving into the nature and content of tweets and the level of interaction. The researchers wanted to understand why Twitter accounts get un-followed.
The research revealed that when people share unnecessary things about their life, write on vague and uninteresting topics and tweet too much within a short span of time, it leads to a high number of account un-followers. You can read the report here.
It means you can’t afford to take Twitter presence lightly. You can’t log-in at your own will every couple of days and send a sudden burst of tweets. First, the action won’t benefit the blog and second, you’re likely to be un-followed.
Your Twitter feed should post consistent updates.
Often, you can pitch it and post a personal update so readers know there is a real person behind the account. You can also sync Facebook with Twitter for auto-sharing account updates on either platform.
3) I Scratched Your Back, Did you?
Twitter pretty much operates within the “you scratch my back, I will scratch yours” environment. Start following people who follow you.
The action might seem counter-intuitive to the current purpose but it helps in the long-run. You’re not a celebrity who follows a couple of people and yet has millions of followers!
Twitter is a crowded place. Often, you won’t even read all the tweets showing up in feed. Therefore, be selective about whom you’re following and following back.
If it’s a blog-based account, remain relevant to the blog niche.
This way, you create a selective community of active Twitter members who identify and are interested in your blog niche.
As a result, when you push updates, they’re more likely to read and take action.
4) Informers vs. Meformers
A Rutgers University research found two things:
- Twitter “Informers” have twice the number of followers than “Meformers”.
- Between Informers and Meformers, the market share is 20:80.
The research founded the term “Meformers” implying tweets which are mostly about the tweet sharer. In comparison, Informers are those who push information out on the web for the benefit of other users.
The researchers studied endless data from millions of Twitter accounts and their interaction to identify 9 types of Twitter updates, as presented below.
According to their data, 53% of tweets were from Informers (Information Sharing) category and 48% were from Meformers (Me Now) category.
Why you needed to know this?
You need to become a part of the “Informers” category and share content which benefits the reader ecosystem. There is a lot of opportunity because the market share is just 20%, which also means you have the chance to become an authority Twitter presence.
5) Content Creator vs. Content Curator
Many social media experts suggest that to master any social media platform, you've to follow an existing influences or authority figure.
It is a fact but just a half-truth. Even if you tried, it is quite tough to get the attention of influencers. They are already too busy and occupied maintaining their own web domains.
Therefore, you have to turn towards something else; you’ve to understand the distinction between content creators and content curators, and decide which one you’ll be.
A content curator is one who scoops up niche-based information around the web and shares it on platforms like Twitter. A content creator is, as you know, a blogger, among other content creator types.
If you’ve just started blogging, begin by sharing blog posts of those who are a step above you in blogging. Such bloggers have just left the tag of a ‘newbie’ and entering into a more professional sphere of blogging BUT they will notice you, for sure.
You can follow a mix bag method. Curate and share content of other bloggers and create and share your own blog content.
It is a cyclical strategy benefiting both, the bloggers and the readers.
Twitter is a giant ecosystem in itself. Spend time on the platform and build a targeted base of followers. It will work wonders in your blogging journey.