Finding winning keywords is the base of online marketing.
If you don't know what you are going to target in your articles, you are wasting your time.
When I started blogging in 2011, I didn't know the importance of keywords and I made one silly mistake again and again.
I was seeing competition column in Google keyword planner and praying to god to rank my so-called low competition keywords.
Can you see that it's saying LOW competition?
Being a newbie, I was picking these keywords and hoping to get ranked in Google.
But they never ranked.
Because this column is for the advertisers.
If you want to advertise for a keyword “what is blogging” on Google, you'll have to pay 14.87 INR per click and the competition for the advertiser for this keyword is LOW.
This column is not telling that this keyword is easy to rank in Google, just because of LOW competition.
So make sure you clear this big doubt first.
This competitor column is not deciding the competition to rank this keyword in Google.
I hope you understood what I am trying to say here.
Now let's come to the second mistake of doing keyword research.
When you do keyword research, you always look for the average monthly searches on the keyword.
Which is a wrong approach.
Because Google's algorithm will see the total number of searches of that keyword in a year and divide it by 12.
Let's see how this works.
By hovering your mouse on that little graph, you can see the number of searches of that keyword in different months, and most importantly you can see the graph of the keyword.
Is it steady, declining or rising?
let me show you another keyword.
Although the search volume of the keyword is 201,000, but it is wrong.
Because this keyword was searched in December and January only.
You can see almost no searches of this keyword in other months.
So Google calculated all the searches in a year and divided it by 12.
So they got 201,000.
So if you target such keyword in your blog posts which are seasonal, you are going to waste a lot of your time.
And there are many keywords which are having declining graph, so selecting such keywords is also wrong.
So how to select winning keywords?
Winning keywords are the keywords which bring sales.
Those keywords will bring traffic to your blog and ultimately sales.
Example: best juicer mixer grinder
In this keyword, we can see that someone is looking for the best juicer mixer grinder. He is very much interested to buy the product that's why he is looking for the BEST.
Another keyword: best dog harness for car
Someone is looking for best dog harness for the car so that he/she can get the dog walk along the car.
Another buyer keyword: pocket knife for sale
Someone is looking for a pocket knife for sale. It clearly indicates that he is interested to buy a pocket knife that's why he is looking for the sale.
These are the winning keywords, or I would say “buyer intent” keywords.
Such type of keywords are searched by the buyers.
So how can we find such winning keywords easily?
With keyword modifiers.
In Google keyword planner, you have an option which says – keywords to include.
Here we are putting a filter, which says that show the keyword having “best” in it only.
You can see that we found 4 good keywords having the main keyword “best” in them. Now we can do more research about these keywords and start building a blog around them.
These are the other keyword modifiers.
- Where to buy
You can play with these modifiers while searching the keywords and find some of the best winning keywords.
I recommend to use Chrome extension Keywords Everywhere.
This will help you to find the search volume of the keyword you search in Google.
Here you can see that it is showing the search volume of my searched keyword “pet food online” and at the right side, it is recommending related keywords.
Make sure you install this plugin and unlock this feature to find good keywords while searching on Google.