One of the mostimportant aspects of growing your blog is to have a good number of backlinks.
Backlinks work assignals which tell the search engine and its crawlers that your website andcontent are worthy of getting ranked higher up in the search results.
Organic traffic, which you get from search engines, is always preferred. More traffic from search engines means you have readers on your hand who want to read your content, and you have a higher chance of selling your product (if you are into affiliate marketing).
Nevertheless, thebottom line is backlinking helps you rank higher in search engines.
So how do you getbacklinks?
One of the preferred ways is to connect with other people from high authority websites and ask them for a backlink in the form of guest posts and so on.
This process is known as outreach.
Outreach is avery basic concept, which means connecting with more people, usually to spreada message. You can channel the same concept to reach people and get backlinks.
But getting theemail address of important people is often hard because they prefer keepingtheir mail addresses limited to certain people so that nobody can spam themwith useless info.
Getting theaddress is the first crucial step in your backlink outreach program. So hereare some ways you can get the email address to contact.
Why outreach people?
Even without thepurpose of backlinking, outreach is a crucial element of networking.
It is simply notpossible to make your way to the top without having connections. Havingconnections can help you while you are facing some problems, know aboutsponsorship deals, and a lot of benefits.
Building yourselfa network of bloggers can help you to know more bloggers and more websites fromwhere you can get more backlinks.
Ultimately you would aim to become an authority in whatever niche your website and business are working under. To achieve this, you must know who the authoritative figures in the niche are.
Connecting with these people can help you propel your website by knowing what they did right and what they did wrong.
Outreach can helpyou in many ways for the overall growth of your website.
But here we arefocussing mainly on how you can leverage that to get backlinks. People usuallytry to get backlinks through a guest post, as buying sponsored link postings toyour website would be an extremely high sum to pay (if you are targeting highauthoritative websites).
It may be hard tobelieve, but there are services available on the internet, which can help youfind mail addresses. While they might not give you accurate results as to whatyou wanted, but they work most of the time.
Some of these popular tools are:
You can startwith any of them, but to make your task easy, it is preferred that you go withthis. Your entire job of finding is automated and saves you a lot of trouble todig through the Internet (more on that later).
Hunter.io is oneof the most popular tools available on the internet to find people’s emailaddresses.
You first have tosign-up on the website to use their service. The business plan follows afreemium model; with the free version (titled as a casual user), you get about100 email searches per month with the paid version (titled as power user) withno restriction of 100 mail searches.
There are various plans to choose from: starter, growth, pro, and enterprise. Since you probably won’t target more than 100 people at one go, the free version will work good in your case.
The paid versions are usually for the ones who are planning on promoting their services across the mass.
The developersbehind the tool have made the entire using of the service quite simple. Yoursearch for the domain whose mail address you are trying to obtain.
After you hit enter, you will be presented with a list of email addresses associated with the domain. If you want to be more specific, you can also click on the find someone search bar to get the mail address of the person you are planning to mail.
To make theprocess more secure, they provide users with a verification badge across thefetched mail address. You are also provided with a toggle option to look at whereit found the mail address.
With Hunter.ioyou are not limited to finding mail IDs, there are a lot of other usefulfeatures:
You can alsodownload the extension available for your Chrome browser to further increasethe functionality of the service.
What Rocket Reachdoes differently is instead of finding email addresses through websites anddomains, it looks for mail addresses through profiles on LinkedIn. It alsoexplores Crunchbase and AngelList as well.
It similarlyfollows a freemium model, the only drawback being: you are limited to fivesearches per month. This limitation is quite low and won’t be sufficient foryou as well. Usually, you target ten companies hoping at least 3-4 mail getsconverted into replies.
With RocketReach, you make use of a Chrome extension.
Clearbit is oneof the well-known companies in the sector of Business intelligence and offers awhole set of amazing tools to help you do your business online effectively.
It works similarto Rocket Reach, using a chrome browser extension.
There are two versions: with the free one offering you about 25 mail searches per month, quite low compared to the hunter.
One of the standout features is that it allows you to find the details of anybody who sends you an email. Using Clearbit extension, you can easily find about the person in detail who is sending you mail for the first time.
Alongside it also provide you links associated with that profile such as LinkedIn profile links.
The plugin isquite easy to use. Once you install it and connect your Gmail account, you cansearch the plugin directly about the company you are targeting. One of thedrawbacks is that it works only with Gmail and outlook.
So if you areusing Yahoo, this might not come in handy for you.
One of thedrawbacks of Hunter is that despite being a very powerful tool, it doesn’tallow you to search for email addresses from companies such as Gmail or Yahoomail.
VoileNorbertovercomes this. It works on the same lines of Hunter; you have to provide thedomain name or by using the person’s name along with domain for more refinedsearches.
But its strong point can also be its weak point. If you are looking for Gmail addresses with the person’s name, you are bound to come across emails that have common names only differed by additional alpha-numeric characters.
In that case, you won’t be able to figure out which Gmail is the actual account of the person you are trying to target.
Still, you canuse it along with any other tool on the list. The free version offers you 50email addresses/month. There are four paid plans in case you want to increasethe volume of searches.
Ninja outreach isone of the well-known companies working under the influence marketing industry.They offer solutions to connect with other people easily and one of the waysthey facilitate this is through their amazing chrome browser plugin.
It is one of the most powerful tools, offering you features like data mining. Data mining digs through the website to find every possible information crucial in contacting them and knowing about them in detail.
From their personal contact number to domain authority, the plugin digs every possible information relevant to that person.
It also provides you with other crucial information such as finding the demographics of the audience of the website directly. And other essential information such as bounce rate, time spent on the website and so on.
They have a Chrome Extension Ninja Outreach Lite.
The extension follows a freemium model. With the paid version offering you features like contact form auto-fill. Usually, you need to contact people through the contact-us page of the website. This extension has all the template and data loaded in it, so you can directly fill contact forms without any hassle.
If you are notgetting any leads from the first step, one way to start your campaign to searchthe email address to subscribe to the email list.
The websites youare targeting will usually be high-authority websites. And with everyhigh-authority website, they will have their mailing list to connect with usersbase effectively.
You can leveragethis opportunity to get some leads on the mail address.
Once you start getting emails from that specific website, you can note down the mail address from where they are mailing. Usually, it would be a very generic one, such as firstname.lastname@example.org or something on those lines.
Companies rarely would send outgoing mails in the form of newsletters through private mail addresses.
But if you havethe luck in your favor, you might get one. Or even if you don’t get one, mailsfrom the company often leave the person to contact.
This way oftenrequires a stroke of luck and a bit of patience but is an effective way to findnonetheless.
If the abovemethod felt indirect and time-consuming, how about directly contacting theperson?
There are varioussocial networking websites, from LinkedIn to Twitter to Facebook. If you don’twant to take the long road to get the email address, you can leave them a text.
Although there’s a factor of luck here, without sending them friend requests (on Facebook) if you text them, they might or might not like to reply to unsolicited messages.
The same goes for platforms such as LinkedIn. For twitter, you can directly tweet to them, but the same goes for it; it is up to them whether they want to reply back or not.
With websiteslike LinkedIn, you can connect your way to the target person through mutualconnections, although that will be time-consuming. But in the end, you willhave a good connection with people who can help you.
You can also trycontacting them unconventionally through websites like Instagram and Quora.Although there’s no guarantee of whether this would work, if it works, it willhelp you build some solid relationships.
You can alsoleverage the power of search engines to help you find email addresses.
For example, you can search @xyz.com, where Xyz is the name of the domain you are targeting. What it does is that it will scan for mail addresses all over the web ending in @xyz.com
Suppose anemployee Sam, is working in xyz. His mail address would be email@example.com. Now sammust have posted his company mail address on various places over the web as apart of his own and company’s outreach.
With the help of the search engine, you can easily get all the employees who have a @xyz.com mailing address. This will give you a huge list of email addresses to work with.
There are alsoother tweaks to find more about the places where you can get there mailaddresses, some of these are:
What this query looks for is pages in Xyz website titled contact and so on. These can give you a headstart to get addresses. (Replace Xyz with the company’s name you are trying to find).
Also, you can usethe following queries:
These querieswill help you target the person specifically.
Sometimes smallto medium-sized companies usually post mail addresses of the important peoplerelated to the website on it. As they want to increase their size, it involvesconnecting with people more and more. One way to achieve this is for users tobe able to communicate with the main guy running the website.
Usually, thesewebsites have a team page. This pagelists all the important people and might include the person you are aiming totarget.
If they don’thave any team page on the website, you can also try the contact us page. Theseemails are usually directed to a centralized location and are vetted toappropriate departments.
So you can mailthem with your query about backlink, and whoever is handling the inbox to mailaddress can redirect to the right person.
This is the mostunconventional method present on this list.
If you havenoticed carefully, email addresses follow a general format, and there arevariations of it.
Companies usuallyfollow these mail addressing formats for various reasons, but the primaryreason being it is easy to remember. People in the same company might have tomail each other, and to make it a convenient job, the company keeps it in someconventional manner.
They also do thesame for maintaining a degree of formality and standard among the addresses.
If you manage toget hold of any on the mail address of the employee working in the company andyou know the name of the person you are thinking to target, you can use theformatting style of the employee to predict it.
To check whetherthe mail address is valid or not, you can use a service like e-mailchecker, which will comehandy to you if you are trying to guess it. Another superb way is to use a toollike Email Permutator.
It takes in inputthe user’s name, surname, and the domain you are targeting. This website willthen give you a list of different mail addresses you can check individually,whether they exist or not.
This method is abit risky, though. There are mail addresses which are not made public on theweb for some reason. Using both of the above tools, you can get a list of mailaddresses that shouldn’t be publicly accessed. This access is illegal inseveral countries.
Most of thepeople are on Twitter these days. Twitter can act as a great source ofengagement with like-minded people and build new connections.
People even droptheir mail addresses in the form of tweets so that relevant people cancommunicate with them. Suppose our employee Sam tweeted long back that herequires graphic designers, and he wants to see if he knows anybody in hiscircle who is or who knows a graphic designer.
Sam will thentweet out that if anybody knows such a person, then he/she can communicate withme at this email address.
But usually,people refrain from using standard email formats like name@company_name.com.This is to prevent them from bots and to get their inbox spammed withunsolicited mails (quite the irony!). So they usually prefer to go withsomething like this:
Name “at” company_name “dot” com
This way, stayclear of the bots.
But you canleverage this understanding and do a reverse search with the help of Twitter’s advancedsearch feature.
Once you reachthe advanced search feature, one section will be provided for putting in aphrase and keywords and another which asks for people. You would only requirethese two, as the other two:time and places rarely come handy.
You can type inyour keywords like email and put the target’s Twitter handle. It will processfor a while and give you a list of tweets containing the mail addresses.
Almost all thecompanies and websites want to have a social media presence by building theircompany’s social media pages. They aim to connect with people more closelythrough social networking websites.
Ubiquitouslyalmost all the websites prefer having a Facebook presence as well.
So what if youare not able to reach that specific person on Facebook? You can try dropping a message on their Facebookpage. Usually, these websites are run by social media managers, and you mightget a reply from their side.
It might benegative, but what’s the harm in trying? There is a good chance that they willgive you the email address as a matter of redirecting the queries, which iswhat their job is. They can also redirect you to other people who can give youa lead.
So these are theways you can find somebody’s email address for backlink outreach.
Although you cantext them directly over social media channels, the chances of you getting areply are less if you are not connected with them in any way. Also, it isbetter to keep things related to the website and backlinking on the formal sideof things.
If luck is withyou, you might get the mail address of the targeted person with a tool likeHunter, and you wouldn’t have to go down. Although almost all the steps, evenif they give you a working mail address, it would be ultimately to luck thatthey will reply you back.
But if one ofthese techniques doesn’t work for you, you can often employ a mix of differentstrategies mentioned in the list to get your job done.