If there is one platform that every business should be using more effectively, it’s social media, and the two platforms that immediately jump to mind when we say social media are- Facebook and YouTube.
With the third largest population of the world on Facebook and with over 3 billion hours of video-streaming per month, both these platforms have given us enough space to be creative and market ourselves.
I wakes up in the morning, washed my face; looking into the mirror, I thought – today is the day when I will take my business to the next level and kick some serious butt.
So I started searching the best motivational video on YouTube.
The only thing I know is that the search engine I am using is the second most used search engine on the planet, and that site is not only a video site, but is a branding and marketing tool on steroids!
Now human beings are highly visual in nature. Movies, selling way more than any other form of media, are a proof of concept. And then I decided to go and make my first video. TODAY!
Now I have to struggle with some other problems.
- I don't have actors.
- I don't have shooting material.
- I don't have editing software.
- I don't even have the requisite technical knowledge!
- I don't have a script.
But I was pretty much sure that, ‘I just need to succeed once with YouTube’
—–Many YouTube celebrities were made this way. Jenna Marbles for example, shot to fame with one video which got over 58 million views. And she’s just a one person at her home with a camera! Imagine what a team of a few creative people could do! That one great video is enough to give you a mind-space in your customer’s mind and give you subscribers. That’s all you need.
I started writing the following solutions down to the questions to be more explanatory:
- You don't need actors. You could make a great presentation and convert it into a video or alternatively you could just show people how to do stuff that would help them and make them subscribe to me or better – BUY from me!
- Well we don't need an off-the-chart camera. A good phone camera could do for the moment. iPhone cameras are really good.
- I explored PowToon.com very awesome movie maker which is really-really easy tool to learn and operate. Camtasia is another software which is really handy. I could learn it in half an hour off YouTube itself. See how life comes full circle?
- No other technical knowledge is needed except how to operate the few above mentioned tools.
- Well, if somebody kept a gun to my head and told me to write continuously for 10 minutes without stopping, would I be able to do it? Well, if I can, then why not do it and repeat until I finish?
You see, life is really easy when you see it in a different light.
Whether your brand already has a YouTube channel that’s in need of a facelift, or if you're interested in developing one from scratch, this article will provide some practical tips and valuable tricks to help you kick-start the process.
That one great video is enough to give you a mind-space in your customer’s mind and give you subscribers.
That’s all you need.
Many YouTube celebrities were made this way. Jenna Marbles for example, shot to fame with one video which has got over 58 million views. And she’s just a one person at her home with a camera! Imagine what a team of a few creative people could do.
Whether your brand already has a YouTube channel that’s in need of a facelift, or if you’re interested in developing one from scratch, this article will provide some practical tips and valuable tricks to help you kick-start the process.
8 Tips to Build an Effective YouTube Channel
#1. Your Audience's Need
You know that your product/service is the best and everyone in the world ought to have it, but what people connect with is a whole another story.
There are two basic things that people end up watching- either it is entertainment, or something that gives them value, preferably both. Designing your content around the idea that gives them value and promotes your product is a sure way of getting those crucial shares.
Creating how to videos always a safe and effective way to deliver value to your target audience. howcast.com, is one such company that helps you make how to videos, for more ideas on this type of content.
#2. One-Size Doesn't Fit All
Rather than creating one type of videos, create a menu of videos with a different target audience in mind each time. Branching out to all of your audience and building a video-share web is the key to a maximum engagement level.
But create a different video each time. Don't try to engage every type of audience in one video.
#3. Customers to Evangelists; The Authenticity Clause
Your audience will only connect with you if they trust you and only then can you make them from your customers to evangelists. Authenticity and delivering valued content is the key to make your audience connect with you.
You have your own company’s page and website, but what you truly need is space on other’s Facebook pages and youtube channels.
#4. YONO – You Only Need One
There just needs to be one video to make your brand. As Mark Cuban says in his book, “Don’t be afraid to fail, because you only succeed in your business once.”
That’s it. Similar is the case with youtube videos.
You only need that one video which goes viral (if you are aiming for that kind of a response) and brings to you the essential target audience you want.
#5. Great Content, Yours or Others
You don't need to make all the videos yourself either. You can make a youtube channel which shares content that aligns with what you want to achieve.
#6. It's a Unique Marketing Tool
Business meetings and people/companies usually close the session with ‘follow me/us on twitter or facebook page’.
But how many of them do you hear saying ‘We have a cool youtube channel, watch our videos they're great’. Not only does this show confidence in your product or business, but it also sets you apart.
#7. Regularity is The Key
Luck favours the regular. That should be the new catchphrase. Most of the youtube channels usually fade away with time, because they are never regular.
If you promise our audience that there will be a video every week/month, your regular audience will hold you on to that promise. Remember, if you cannot deliver a youtube video on time, what will it say about your service and time commitments? Those shares will take some time to come, but they will come.
#8. Tags Done Right
Search engines can see that you have a video, but they can't determine the content.
To make sure people are finding your channel you must tag your videos and your channel, properly describe your channel, and pay close attention to video titles. If you allow embedding people will be able to spread your message for you without you having to do anything!
Cross connect your YouTube channel to your other social media accounts and to your website to encourage sharing, and remind people to subscribe to your channel so they won’t miss important updates.
All that I needed now is to find what clicks in my head to make a new video!
—Remember the creativity part does play a crucial role, but you don't need to be Christopher Nolan to create a video content. All you need to do is get started and create that first video. Rest will follow. Have fun!!
These were some of the filtered down and crucial points of getting a jumpstart from youtube.
The possibilities are endless. All you need to do is find what clicks. Remember the creativity part does play a crucial role, but you don’t need to be Leonardo Da Vinci to create a great video.
All you need to do is get started and create that first video. Rest will follow. Have fun!! Having a YouTube Channel is good for business, but before that you must too have a Business Website.