Your email list is an asset.
I don't know how much business you are driving from Facebook, Twitter or Pinterest.
But have you ever thought what would happen to your business if they die one day?
You might be getting tons of traffic from Google organic search results… and generating good sales every month.
But what would happen if your site gets panelized one day?
These were the things which were making me feel very insecure when I started my blogging career.
I was scared to death.
Although I was putting a lot of efforts to drive traffic on my blog, but I was very much scared because of these unexpected threats too.
I regret for not building email list from my blog from the day one.
As I started reading more blogs, I found a similar pattern on almost all of the blogs.
They all were giving some free goodies if I signup for them.
At first, I thought it must be something very professional. They are experts in their fields so they are giving away some valuable products/eBooks/tutorials at free of cost.
But once I started digging more, I found the secret.
They all were focusing on email marketing… Focusing on building an email asset.
Soon I started writing my book “Blogging Domination Guide” and placed a nice looking eBook on the homepage at my blog.
Let's understand this first.
This is a simple list of people who are interested to get your mails, so they will subscribe you.
This is a list of people, which you will have to build on your blog via some e-mail marketing tool like ConvertKit.
Get a nice looking optin form on your blog and people will put their emails to get your eBook (it can be anything like audio, video, product or a training sequence).
I have this nice looking optin form at my blog which I built using ThriveLeads.
Note: If you don't have great content on your blog, people will not subscribe you.
Writing better blog posts and driving more traffic on your blog should be your first priority before doing anything else.
So, when you be having all these things properly set up on your blog, people will start subscribing you and ultimately you will be having great list of subscribers on your blog.
All big bloggers in the world are using optin forms on their blogs to capture the mails.
No! I am not.
Because we know the secret behind making money now.
How to Start Making the List?
I know that question is running in your mind, how can I start?
Getting into e-mail marketing and building your list needs time.
You will have to decide which is the thing which you will be giving to your subscribers in return of getting their mails.
In my case I am giving my eBook called Blogging Domination Guide where I am teaching you basics of blogging and how you can start making money with your blog. It took me 2 months to compile this book and to decide which matter I want to put in this book.
If you want to start you e-mail list then you will have to decide that which thing you will be giving in return.
- It can be a free eBook.
- It can be a Course.
- It can be a Plugin made by you.
- It can be a theme made by you.
- It can be an audio tape.
- It can be a video tape.
And there are many other things which you can give your subscribers in return when they will subscribe.
Everyone love to have FREE goodies, so when you will give them such things they will subscribe you.
I highly recommend to use ConvertKit for building your e-mail list because this is the best e-mail marketing tool and all big internet marketers are using it.
ConvertKit is a service which will store all your emails at their server and you can send email to all of your subscribers at once when you want it.
Further, they have an automated system at the backend which sends email to your subscribers automatically when they signup at your blog.
Everything is easy and automated.
You can make very good looking optin forms on your blog by using ThriveLeads.
Here are some awesome examples.
In last 5 years I have used multiple email optin plugins on my blog but so far ThriveLeads is the best investment I have ever made.
So many options to choose and best drag and drop builder.
So Which Are the Best Places to Place Optin Forms?
You can place them on the following places..
- At the top of your blog's header (ThriveLeads can do that).
- At the sidebar of your blog.
- After the blog post (people are more likely to subscribe here when they finish reading your blog post).
- At the footer of your blog.
- In about me page on your blog.
- You can place optin forms in your high traffic blog posts.
and there are a lot of other good places which you can tweak as per your blog.
Here are the Reasons to Start Building Email List Today?
1. It Connects You With Your Readers
The very first reason to do blogging is to share your thoughts so that you can connect with more and more people.
Blogging is such a nice platform which connect you with the real world and people know about you.
E-Mail list can connect you with your readers and you can more returning readers. You can connect with them in real time and can send your updates of posts. You can select any timing and can send them some number of posts.
Note: Sending notifications daily will annoy your readers and there are chances that they will unsubscribe you. So never do this practice.
2. You Can Send them Personalized Messages
Every month there comes lots of festivals. You can wish your readers Merry Christmas, Happy New Year, Happy Holi, Happy Diwali etc.
Which will make them happy to get wishes in their inbox and this will make a personal bonding with you.
3. You Can Promote Products
This is the most important point which most of the internet marketers love to do. You can promote some good products to your e-mail subscribers and let them know the benefits to use the product.
I personal love this because it brings instant money in my pocket.
On daily basis we use a lot of products to make our tasks simpler. It can be an SEO tool, a product management tool, blogging tool or a designing tool.
We all use many tools on daily basis.
Being an experts in the industry we know that which are the best tools.. But our audience (mostly newbies) don't know about such tools.
So you can send them emails to let them know about the tools.
Once they make the purchase, you make the money.
4. Ask Questions
If you are thinking to implement any strategy on your blog or going to launch any product in future, you can ask your readers about the interest. This practice will give you idea about the interest of people who are visiting your blog.
With polling you can take suggestions.
5. It's Private and Direct
Your email is password protected so it's secure. No public conversations, just one to one conversation with the person who is sending you an email.
It's direct. No Middleman.
Just hit the send button, and it's in the receiver's inbox.
It's personal.. It's direct.
6. Quick Traffic
You can send an instant mail to your subscribers as soon as you hit the publish button on your blog post.
They get the notification in their inbox and finally land on your blog to read the article.
Quick and easy traffic from your target prospects.
Money is in the list
I told you what is LIST and why should you built it. Now let’s comes the point, how MONEY is in it?
Your main target to build e-mail list will be building loyal readers which will be waiting for your mails in their inbox so that they can head over to your blog to read latest articles.
Let us assume that I am having 1000 subscribers in my list and when I am sending them mails then only 400 of them are reading my emails on regular basic.
This is giving me clear idea that there are 400 people in my list who have become my loyal readers and they are reading all my mails.
Let’s monetize our LIST now.
Few months back I reviewed a product called SEO Powersuite on my blog.
It's a great product which is helping me to do many SEO tasks. Rank Tracker tools from this powersuite is my most loved tool which I run daily to track my keywords.
After using this tools for few weeks and getting satisfied with it, I started sending emails to my subscribers that how this tool is helping me and how can they make their SEO tasks simpler by using it.
SEO Powersuite is giving me 33% commission on every sale I generate.
Is my reader makes the decision to buy the product after clicking on my affiliate link, I make a decent $100 per sale.
Isn't this awesome that you are generating sales just by sending mails?
Now you can see that my LIST converted into money machine for me. Every product they will be buying, I will be making money.
Here I took the example of 1000 subscribers only. What if you have 1,00,000 subscribers.
You can clearly see that how big money you will be making with your list.
People in your email list are more likely to buy your product as compared to other targeted buyers.
I am using optin forms (created by ThriveLeads) at various places on my blog. You can see one at homepage, one button after the post, nice looking forms in my about me page and placed nicely in few other high traffic posts on my blog.
If you have a blog and very much passionate to make it your full-time career, I strongly recommend to start building email list today.
This is an asset which is secure and powerful.
Now Your Turn
I have shown you the benefits of building an email list and given you one month free trial of ConvertKit too.
If you still have any questions regarding email marketing, feel free to ask in the comment section below.
I would love to see you sharing this article with your loving friends so that they can also get inspired by this article and start building their email list from today.