With technology forever evolving, push notifications services have become an essential part of today’s world of mobile marketing. For every mobile or web-app, push notifications are crucial for engaging new customers as well as communicating with them more efficiently to retain the existing ones.
Reports suggest that push notifications are packed with user data.They are the most direct form of reaching your audience. People who subscribeto your notifications view them directly on desktop and mobile home screens.
Accengage, in a study of 50billion push notifications in 2018, reports that the opt-in rate for pushnotifications by android users (91.1%) is more than twice that of the iOS users(43.9%).
In both cases, propagating actionable push notifications is a hugelysuccessful strategy in the marketing of brands today. It feeds on personalizeduser data that is used to segment and delivers content as per user preferencesand choices.
Let us Check Out a Few of The Most Successful Push Notification Tools and Websites.
It is the top best value bet. Onesignal is one of the leaders in the industry providing almost all possible features of push notification services for free.
It is a trusted brand for more than 800,000 businesses sending over 5 million push notifications per day. It is a scorer in customer engagement, web push, powering mobile push, email as well as in-app messages.
It comes with developer-friendly pricing, wherein you could choose theright plan to suit your business requirements. They have three different plans– Free,Starter@ $90/month, and Pro@ $500/month.
Using a single multi-platform API and offering a simple plugin, itgives the capability of targeting specific users of your website or app.
Previously known as Appboy, New York-based Braze provides intuitivecustomer journey and campaign management and is a leader in mobile engagementand automation field.
Braze has a whopping 2 billion monthly active users, including top global brands like GAP, Microsoft, Urban Outfitters, and more.
It has been honored with being America's fastest-growing private companies by Inc. 500 while also being rated The Cloud 100 World’s Best Cloud Companies 2018 by Forbes.
It offers business-friendly plans, namely – Growth, Advanced, Pro, andEnterprise.
It has also featured at # 73 in the DeloitteTechnology Fast 500 List.
With features like onboarding, retargeting, multi-channel messaging,A/B testing, Funnel analytics, and much more, Airship is capable of providinginformation on audience preferences.
Poweringmulti-channel customer engagement, value, and ROI, Airship drives a highercompletion rate along with increased retention and growth conversions.
It offers professional services, technical support, and also accountmanagement.
Perfect for app developers who build a scalable and flexible realtimecommunication features which provides 40+ software developments kits along withspeedy support.
Some of the top brands, like Financial Times, GitHub, DataDog, aremajor users of Pusher.
Offering its services for Google Chrome and Firefox, VWO Engage, whichwas erstwhile known as Pushcrew, lets you know when your audience is active.
With a beautiful UI and clean design, the click-through rate andconversions achieved are higher. Also, the contact management service helps yousegment your target audience.
Its Cart AbandonmentCampaign is a personalized feature to reach out to users who exit withoutpurchasing with just an instant clickable web notification or Facebookmessenger messages.
#6. Amazon SNS
Amazon's Simple Notification Service is another cost-effective serviceto forward push services to almost all smart devices.
It is a fully managed pub/sub messaging, enabling you to decouplemicroservices, distributed systems, and serverless applications.
With a price of $1.00 for one million mobile push notifications, youcould broadcast a hundred thousand identical messages to different recipientsat once.
The finest andbest global brands like Airbnb, Siemens, The Guardian, Samsung, Cathay Pacific,NetFlix, Wipro, BMW uses AWS services for their businesses.
Sailthru has now acquired Carnival.io, a popularmobile marketing automation service.
The service offers mobile analytics, automated messaging based onlocation, behavior, and demography.
With over 50,000 marketers trusting their content, Sailthru offers acomplete alignment for collaborative success. It provides various services likeaccount management, product, and partner enablement, along with customerretention strategies.
Providing a multi-tenant solution and rich features, Kumulos is an idealmobile application performance tool.
It lets you control in-house campaigns as well as offers you thefeasibility of organizing campaigns using the client portal. Its platformfeatures include crash reporting and diagnostics, analytics, app storeoptimization, agency console, and also a client portal.
Its push notification organizer is relatively user-friendly.
Providing the power of multimedia-rich notifications, Pushwoosh letsyou segment your audience as per different variables. It engages the customerwhile raising the conversion rates with new digital marketing strategies.
Trusted by leading brands like Nestle, Coca-Cola, Avianca airlines,Pushwoosh builds engaging customer communication using various usersegmentations.
Its capability further increases with multi-lingual support and theoffer of setting the frequency of sending notifications.
Localytics focuses on the user's life cycle concept. It offers youreal analytics, smart targeting, personalized campaigns, CRM integration, andmuch more.
It has a 5.1 times conversion rate while over 400 enterprise customerssending out about 100 millionnotifications per day.
#11. Google Firebase
Offering functionalities like analytics, messaging, databases, andcrash reporting, Google Firebase builds apps faster than ever. With its cloudmessaging feature, you can send messages and notifications directly to userdevices.
It is built on Google infrastructure that scales automatically whileworking with other Firebase products, all the while collecting data andinsights.
The pre-packaged solutions come in the form of Firebase extensions.They are configurable and work in sync with other Firebase and Google Cloudplatform products.
Few of the largest apps likeThe New York Times, Trivago, Duolingo, The Economist, and Half brick, rely onGoogle Firebase for audience management and notification services.
It offers three plans to its customers which are- Free, Flame Plan@$25/month, and the pay as you go, Blaze Plan.
LeanPlum has leveled up its approach to push notifications with itsfeatures like multi-channel mobile engagement and personalization, mobilemarketing automation as well as retention, all from a single integratedplatform.
It has plans tailored catering to unique business requirements. It istrusted by prominent brands like NBC, TED, Tinder, and Zynga.
It offers custom plans to its customers based on specific scale andrequirements.
Targeting every stage of the lifecycle, Intercom drives Growth withits customizable messaging suite.
Its primary feature lead generation has set up its customers usingsuccessful onboarding and activation messages.
Intercom provides three business plans suiting every kind of scale andscope- Essential@ $87/month, Pro@ $153/month, and Premium with customrequirements-based pricing.
There are also various add-ons and business scale plans.
It has an elegant API that provides real-time background connection.Using the XMPP protocol, Catapush controls realtime background connection withdevices for a reliable and faster message delivery as well as tracking.
It supports in-chat experience using two-way communication in the pushmessages.
The four-tierplans make it effortless for businesses to choose their ideal deal- theFree tier that allows 100 recipients.
You can upgradeaccording to your MUAR (Monthly UniqueActive Recipient).
Plans start @ $22.65 from 1000 recipients, @ $203 for 10,000recipients and @ $362 from 20,000 recipients.
Built for easy integration, Sinch offers various APIs and SDKs forreal-time communication. It is also adaptable to various languages, includingJava, Python, and PHP.
It uses simple and user-friendly programmable communication tools andsoftware operators for engaging with new as well as retained customers. Itsinsight and analytics segments the users' relevance and choices and provideactionable data.
Creating an innovation loop, Mixpanel reads and analyses user behavioracross websites and apps, which is then used to send push notifications andmessages after being segmented according to the preferences of the customers.
More than 26,000 companiesuse the services of Mixpanel to retain and build new connections. Some of themajor brands include Expedia, Uber,Twitter, and Skyscanner.
Scaling as per the company requirements, it provides three plans- Freewith up to 1,000 monthly tracked users, Growth@ $89/month for up to 25,000users, and Enterprise with customizable pricing and features.
Over 300 global brands use Swrve to connect to their customers andbuild new connections. They have various solutions depending on the need of thebusiness, department, or industry.
It uses AI and machine learning to expand measurable business valueoutcomes. A few of the solutions offered by Swrve as per need are triggeringand delivery, customer churn management, customer data and segmentation, andmore.
Its users include international brands like Warner Bros., Microsoft, EA, and Sony.
Powering over 25,000 applications, QuickBlox is a winner with itscalling and messaging developer toolkits for all platforms.
It can be easily hosted using AWS, GCP, or Azure or any other cloudprovider available in the market.
It offers plans suiting every kind and scale of businesses- Basic,which is free up to 1,000 users, Start-up@ $49/month up to 10,000 users, Growth@ $219/month up to 50,000 users.
If your requirements are specific, you can go for Enterprise custompricing, which comes with a dedicated cloud and on-premise setup.
From automatic segmentation to automatic push notifications,PushEngage has incorporated features that make it trusted by more than 10,000companies for their business solutions.
Working in a clutter-free manner it has led brands to create potentialcustomers and target different segments with their USPs.
It is used by renowned brands like Domino's, Times Now, AJIO, andHarvard Business Review.
PushEngage hasbeen rated five stars by Capterra when it comes to pushing messaging andnotification services.
Acquire, re-engage, and grow is what LetReach stands by in itsapproach to business solutions. Not just higher opt-in rates, but it alsoenables higher CTR and views. It helps businesses drive more traffic towebsites through real-time messaging.
RealtimeRealtime communication by segmenting and targeting yourtraffic is the key to the right Growth.
It supports multiple opt-ins that onboard subscribers effortlessly.Furthermore, the detailed analytics provide actionable insights from clickperformance, subscription, and attrition.
Few of the key customers of LetReach are WittyFeed, PhoneRadar, and Digital Kickstart.
Nonetheless, all of the above push notificationtools or websites offer excellent services to their customers. However, abusiness needs to identify the right tool or marketing strategy for therespective business scale and industry.
Push notifications are a new-age marketing strategy that targets theright users across all domains, thus exposing businesses to a world ofopportunities using this tool.