SEO industry is changing so fast and it has become one of the must to do thing for online survival. Many people are so much confused about doing SEO that sometime they make it worse by doing wrong SEO practices.
So learning proper SEO is the very first step in online world.
In this fast changing SEO world there are some SEO experts who are doing extremely well and they are shouting their voice to teach more and more.
Today we have Neil Patel, who is the most loved SEO expert from the industry and running 2 million dollar companies.
Neil was listed one of the top influencers on the web by The Wall Street Journal. His blog Quick Sprout, produces annual revenues in excess of $1 million and has been featured in news outlets including Inc. Magazine, Forbes, Gigaom, and Business Insider. Neil reportedly had a $5 million offer to sell Crazy Egg, but he declined this offer, saying he felt the company would sell for at least $10 million.
His blog QuickSprout is one of my most favorite blogs, and I don't even miss a single article there. His out of the box SEO tips and strategies to grow blog are attracting many visitors on this blog.
So let's have chat with him.
1. Welcome on Blogging Cage, Neil. I am feeling great to have you here.
Thanks for having me!
I grew up in middle class America and I wanted to live a better lifestyle. I realized I wouldn’t be able to live a more luxurious lifestyle unless I become an entrepreneur. At that point in my life I was around 12 years old and I didn’t really start my entrepreneurial journey until I was 16.
3. SEO is a big industry. How you found yourself interested to work in this area of online marketing and how you started learning the things?
I got into the SEO industry because I couldn’t figure out how to drive traffic to my site. I hired a few agencies but none of them produced any results. Sooner or later I figured out how to grow my own traffic and at that point in my life I got addicted to online marketing.
I started learning all of the new tactics and tricks out there by attending industry conferences, reading blogs, and networking with other marketers.
4. Google keep rolling its updates. Many blogs are getting killed overnight (even if they are good). According to you how good these Google algorithms are?
I am not sure on the number as only Google has that information. As for the quality of the updates, they actually are good.
5. You have setup million dollar businesses like CrazyEgg and Kissmetrics. How the idea to enter in this field came in your mind?
It was through problems my co-founder and I were facing. All of our businesses solve problems we as well as other people are facing in the market.
6. QuickSprout; A great blog to learn SEO. How this blog is helping you to grow your business and how much time you are devoting to build this blog much better?
Over the years the blog has become popular and people get to know my companies through this blog. I spend a few days each week to building out Quick Sprout.
7. How you start your day and what are the activities you like most in your daily routine?
Here is my daily routine.
8. You have big names in your clients list like TechCrunch, AOL, Amazon, Microsoft etc. How you attracted such big players in the industry? How difficult or easy it was to satisfy them?
I get these clients by speaking at conferences and blogging. If you can teach people how to improve their business through marketing, some people will just hire you as they don't have the time to do it on their own.
9. What are the things we should keep in mind when we are starting any online company?
If you aren't solving a big problem in the marketplace you're not going to create a huge company. Creating another me-too company won’t do help the world.
10. I read on your blogs that infographics drove millions of visitors on your blog. How all this system works and from where you outsource the work?
I don't really outsource my infographic creation, we do it in-house. Here is our process: http://www.quicksprout.com/2012/06/11/5-ways-to-get-your-infographic-to-go-viral/
11. What are the best FREE ways to drive traffic on blog apart from doing SEO.
Social media is the best way to drive free traffic. You just have to figure out what social sites your target audience is on and make sure you are on them.
I usually talk about SEO and I cover a lot of the stuff in this guide here: http://www.quicksprout.com/the-advanced-guide-to-seo/
13. Blog for Google vs Blog for people. Which you suggest and why?
Always people! Search engines will adapt their algorithm to what people want. Even if this hurts you in the short run, you should be blogging for people first, then search engines second.
14. I have seen many big blog owners have built the community. How good it is? And how important it is?
Assuming it is valuable for your readers it is worth doing it. If you are doing it to game the search engines, it is a waste of your time.
15. Too many blog are rising in a single day, so soon blogging will reach at saturation point. What are your thoughts about this?
I don't think there will ever be too many blogs. There will be a lot of junk blogs, but there aren't enough quality blogs on the web. And there aren't great blogs in every space yet… for example you won't find too many great hedgefund blogs.
16. What should be the steps in first 6 months of blogging?
6 months is too big of a time frame as lots can change within that time. You should follow this 31 day plan: http://www.problogger.net/31-days-to-building-a-better-blog/
17. What are your future plans?
Keep focusing on KISSmetrics. Other than that, I have no plans.
18. Message for my readers.
Keep chugging away. Never give up with your marketing efforts… sooner or later things will work out if you are doing what’s best for customers.