Have you ever thought about rewriting your ‘About Me‘ page?
Think about that.
We all probably thought that once back in the days.
This article comes as a reminder. Sometimes our mind keeps the important things in the subconscious mind. We know they're important, but our mind doesn't bring it to the table until someone else talks about it.
Some of the experts believe that an ‘About Me page‘ on your website or blog is the most important page. The reason is probably that it tells about you. This is the section where a newcomer wants to jump on and find out stuff about you.
The question is what people want to know.
This could be a number of things such as:
- What's real name?
- Where are you from?
- What do you do?
- How do you do (whatever you do)?
- What's your experience?
- How long have you been doing this?
- What's your email address?
- How to contact you?
There could be a list of things that people might want to scan your ‘About Me' page for.
The point is, whether your about me page does have those things or not.
You know, you're in good hands.
I have done this, personally.
But, I will show you how industry's experts have done that.
So, you don't have to brainstorm on it, but rather read it and take away the cream part.
Let's say; I have done the research.
There are four essential elements of a compelling ‘About Me' page:
- Call-to-Action: The CTA is important. It means where you're actually adding the button or clickable link to your ‘About Me' page on your website. It would be useless if there isn't a proper CTA in place.
- A Brief Write-up: The longer you make an About Me page, the easier it gets to avoid it by the reader. People like to read something that looks short, precise, and catchy. Make short paragraphs and add sub-headings.
- Storytelling: Stories make things interesting. Try to bring your story to your ‘About Me' page. What it does is actually it keeps readers engaged and interested. People like motivational stories to take away the positivity and influence. So, give them.
- Marketing Side: At last, don't forget to add something really important. Tell them in the easiest possible words that what you do exactly. Highlight the services you provide or products to make, even use bullet points to do that. Make sure they (readers) leave with a clear picture of your business.
That was a bit of teaching.
The next part will blow your mind.
Once you say such things, like ‘blow your mind, next part is the cream; the rest is the coolest part‘, etc.
You just add more responsibility to your promise. And, it's a good thing. It makes you realize that buddy you have to live up to that promise.
How to Make a Compelling ‘About Me' Page
Here are some essential steps that will be required in order to make a compelling ‘About Me' page:
The first reason why people come to your ‘About Me' page would be to get to know you. If you're not telling your name, place, and occupation right at the beginning, then we got a problem here. Because in my experience, 90% of my visits to the ‘About Me' pages of people were for knowing their names and country.
This comes from my personal experience. I'm pretty sure many of you would have done something similar in the past. So, what we need here is that put everything you need to show here but start it with your brief intro, so that when people move forward reading your bio, they at least have an idea that what your name is and where you're from.
Here is something interesting.
Everybody knows Neil Patel. He is amazing. Right?
If you go to his About page, you'll see nothing but a brief video about him.
You know what…
Where does it begin from?
My name is Neil Patel.
Isn't it cool?
I loved that. It's always great when you believe in something, and someone like Neil is doing the exact same thing.
Write Your History
Yup. It's true. Your history is important.
Are you wondering why someone would read your history?
The answer is based on a single reason: STORYTELLING
People love stories. People want to know:
- What happened to you
- How you succeeded
- How you started off
- How difficult it was
- How much effort it takes
- What you did to get through
- What worked for you
Never ever underestimate the power of STORYTELLING.
Stories compel people to open up and read the page you want them to see. Not only do they find out about you, but they also come one step closer to your business as well. Being honest and transparent is a key here.
Ryan Biddulph‘s About page does pretty much well in this regard. He has written his history since the beginning, and how he got into the life, he is in now. Plus, he also mentioned his ebooks on his about page which is another sign of business as I just talked about it.
Tell What You Do
This is the most important part. Make sure you don't miss out this one. If you don't tell people that what you do exactly, it's not going to work.
Listen up, a brief paragraph with a headline is far better than explaining your philosophy in 500 words, just to explain what you do. People want things done quickly, so you should be telling them in a jiffy.
And the best way to do that is designing your ‘About Me' page in a way that it begins with an intro, then comes to your history and slightly move forward to what exactly you do or sell.
Just give any suitable subheading such as:
- What I Do
- What We Sell
- Our Services/Products
- How I Make Money
To be honest, you should be telling them the services you provide to make money or name the products you sell — And maybe, linking to their respective pages would do the justice. At least, someone who lands on your ‘About Me' page finds out what you make or sell.
The Crew tried to make it simple. They simply made a page that says ‘how it works' — Although; there are many other companies that have similar pages that explain how things work around them, but Crew kind of made this page as their ‘About us' page.
Highlight It Prominently
Meet Rick Mulready. He is one of the people who impressed me. When I looked at his blog, I decided to listen to his podcast as well. But I liked his blog more than podcast, and I try to keep an eye on it as well.
I'm not a stalker. If I don't research, I won't be able to share great things with you guys.
Now, coming to the point.
Rick's ‘About page' has everything that makes it short, precise, and amazing. He briefly mentioned it all, even how he can help businesses, plus, he mentioned his podcasts and also highlighted the story that how he started off.
You may not find a number of bullet points, a dozen of heading, and things like that, but still it appeals you to look at it.
Maybe, it's because he has chosen the subheadings amazingly which don't allow the visitor to go off the hook without reading it all.
This teaches us that highlighting the most dynamic version of yours could be a gamer changer. In other words, choose the subheading that mesmerizes the audience to stick to it and finish it up is important.
One more thing you may ponder is the size of the content. When a visitor looks at a shorter paragraph, he most probably wants to read it because it looks no big deal.
Link up a CTA to Contact
Here comes the technical part. I love this. Now this differentiates a standard ‘About me' page and a smartly written ‘About me' page. A call-to-action (CTA) can certainly make a difference here.
Jim Connolly knows this, which is why he has added a CTA at the end of his ‘About‘ page.
See, when you tell everything you do to someone, and the next thing someone (who is interested in what you do) can do is to reach you out. It increases the engagement chances as well as lead generation becomes a possibility.
In fact, you can ask someone to sign up to your newsletter. Just like Gregory Ciotti did it. This is really cool.
These are simple tricks that help you extend your relation with the blog visitor, and you may end up getting a subscriber or a new customer. So, never take your ‘About page' for granted. Never ever.
I have read it many times that most visited page of any website or blog is the ‘About me' page…
In fact, I remember, most of the blogs I ever visited, I, at least, checked their about pages once.
The bottom line is that you need to have an ‘About Page' that solves someone's problem. If not really, then, at least, it helps them identify that:
– Who you're
– What you can do for them
– What your experience is
– When you started all this
This all information could be a game changer if it is there on your ‘About page'.
You know why?
It tells three things:
- A Story: It means how you did all this and how you can help anyone else with all your experience.
- The Short write-up: When you write your ‘About Page' like a 10th standard English essay, no one is going to read it. Make it short, precise, and interesting.
- Product to Sell: Don't spoil your all effort of telling your introduction and history by not telling what you sell. No matter it's a product or a service. Just clarify what you do and what you are selling.
Did you find something helpful in this article that could improve your About page?
Let me know in the comments below.
I love to talk to the readers.