It is said that, “Content is King.”
Then what are the keywords?
If there is importance of ‘content‘ then there must be some for ‘keywords‘ also.
We will have to say, “Keywords are Queen.”
They support each other, and with proper tuning of both of them, you can write EPIC content. The content which will be loved not only by your awesome readers but search engines also.
Doing keyword research is a art as well as science.
“Art is bringing about of a desired result through the application of skill.”
“Science may be described as a systematized body of knowledge based on proper findings and exact principles and is capable of verification.”
So while doing great keyword research you will have to develop your skills to get desired results and will have to study the nature of your visitors.
Note: This is a long article, so either free your mind from all the distractions or bookmark it for further reading.
I have selected a keyword which has good number of local as well as global searches, so during the process we will come to know about the easiness or difficulty to rank this keyword.
First Step: Let's start Keyword Research
The very first step we will do is open Google Keyword Planner Tool, so that we can find the potential of keywords.
Here I am selecting my main keyword as “acana dog food”
Step 1: Click on search for new keyword and ad group on left-hand side.
Step 2: Write down your main keyword.
Step 3: Select the country where you want to rank your keyword.
Step 4: Click on keyword filter option and decide average monthly searches.
Step 5: Click on get ideas.
Note: The competition showing here is for advertisers (Means if you want to use AdWords for your keyword which has high competition then you will have to pay more to get high position for this keyword).
Here our keyword “acana dog food” have 12,100 searches, which is a good to go keyword.
Second Step: Let's see our competitors
Now we will search same keyword on Google and see how many people are there on first page with this EXACT Keyword.
Less the number of people on first page with exact keyword, easy for us to rank with that keyword.
Here we will analyze that which are the search results having our keyword in title as well as in description. Because if they are already ranking with this keyword then we will have to check each and everything of that blog to outrank them.
Third Step: Spy you competitors
Step 1: Check Domain authority and page authority of your competitors
Here I will use OpenSiteExplorer to check this.
Note: I am picking first exact match search query from Google.
You can see that our competitor have very good domain authority as well as authority of this page is also very high.
This page alone has Total 99 backlinks from 14 different domains.
Step 2: See age of domain
For checking domain age I use DomainTools website.
Note: Age of domain is a very big ranking factor. To compete aged domain with good DA and PA is very tough.
This domain was created 07-07-2008 (around 5 years back).
Step 3: Check PageRank of our competitor.
This website itself is a PR 4 site and the link we are going to compete is PR 2.
I am using PRChecker here for checking PR.
We will do all these steps for each of our competitor and see DA, PA, Backlinks, PageRank, and age of all.
How to Proceed?
For ranking any keyword you will have to make one blueprint and one file which will contain all information about your competitors.
You can make one excel file and make column for Website, DA, PA, PageRank, Age etc for all of them and then analyze it thoroughly.
How was I doing?
This is the exact procedure to rank any keyword which I am following or I can say I was following. Doing all this research takes too much time and we actually don't know anything about our competitors until we do full research.
How can we do this in easy way?
Here is good news for you?
I am using one tool to do all these things for me with just single click and I am saving tons of my time during keyword research.
Note: If you don't want to use any tool then no problem. Because that tool is also doing same things, but because it is automated so you can save your time.
Here is screenshot of the tool (Click on image to enlarge)
You can see that this tool is giving me information about my 10 COMPETITORS and I am able see everything (DA, PA, PR, Age etc.) at single place.
Which tool am I using?
I am using LongTailPro (my affiliate link) which is helping to check the easiness or difficulty to rank any keyword in just 2 minutes. And with this tool I am able to check my top 10 competitors and spy them.
Here is full screenshot (Click on image to enlarge)
This tool costs $97 for lifetime updates but I have requested them to provide some discount for my readers.
You can buy this tool in just $77 with my affiliate link and you will get world-class tool in your hand. This will fasten the process to do keyword research and you will be able to find tons of potential keywords in a single day.
Buy LongTailPro in $77 (my affiliate link)
This was the complete keyword research guide which I followed to rank my keywords.
If you have any doubt then ask me in comment section, and I will be here to solve your queries.
The Niche Blogging Series
#2. A Free Keyword Research Guide For Newbies