Success Occurs When Opportunity Meets Preparation.
This one quote pushed me to achieve $9000+ in 4 days during Black Friday/Cyber Monday promotion.
..and I did a lot of preparation to hit this mark.
In this article, you are going to learn
- How I got the idea to build the list
- How I prepared for this campaign
- What ads I was running
- How much did I spend to build the list
- How I hooked my list to buy stuff with my affiliate links
- What were the success ingredients
- and how can you replicate this in any industry.
I attended Affiliate World Europe in June, where I met a guy (I don't remember his name now, but yeah, I can recognize him if I see him at any upcoming conferences) who was doing affiliate marketing with email marketing.
He told me that he is building an email list of target subscribers, and giving them value in the emails.
Further, He told me that he is running Facebook ads to build this list and this one list of target buyers is making him $70,000+ every single month.
I had read this many times that email marketing is dead, but this one intelligent guy gave me hope that anything can be achieved with the right marketing plan.
I came back to home on 30th June and started my 7 days email series to provide FREE blogging training.
I was so excited that I finished writing these 7 days emails in 4-5 days and started my ad campaign at Facebook.
This ads campaign was running on 500 INR per day budget, which ended up generating 13,986 clicks in 9559 INR ad spent.
Later I tweaked this whole campaign and converted it into lead ads. I was using LeadsBridge to sync leads with my FB leads.
This time, rather than paying Facebook for the number of clicks, I was paying the straight amount for the number of leads.
Now I was paying 18.09 INR for every lead.
Which I felt was a good price to generate a quality lead.
But the whole game changed as soon as I started using LeadsBridge to run lead ads at Facebook.
Generate 1789 Leads at the price of 9.2 INR per lead.
I ended up generating 6241 subscribers during this period after spending around 70,000 INR.
Note: I am using ConvertKit to collect email subscribers in my database.
Here is what I played extra with my FB ads. 🙂
Whenever someone joins my 7 days emails series, I send them on a congrats page where I asked them to check their email and whitelist my email ID to get upcoming emails in your inbox (to avoid spam folder).
My Congrats Link – https://www.bloggingcage.com/congrats-7-days-blogging/
Once they check their email and click on this confirm button, I send them to another page where I suggest them to join our Blogging Cage VIP group.
and further, they receive a welcome email where I suggest them to join this FB group.
Here is the exact copy of my first mail..
So here are the results I got after redirecting them to my VIP group.
17,650 subscribers so far and this is growing everyday..
It has become a one-stop destination for newbie bloggers to interact with other professional bloggers. Here they can put any query related to blogging and get an instant reply within few minutes.
So I played the smart game by getting my email subscribers to join my list as well as my private group where I can interact with them anytime. 🙂
On Black Friday, we shared some awesome deals in the group and many people ended up buying products with my affiliate links.
(If you are a member of my VIP group, I personally thank you for buying from the group posts.)
Here are the emails I am sending to my subscribers when they join my list.
If you have joined this email list, you might have seen that the prime focus of this 7 days series is giving value.
I am giving value to my subscribers by telling them what blogging is, how to drive traffic, how to get ideas, and ultimately how to make money with a blog.
On Black Friday Week….
I sent the very first mail on Black Friday telling my subscribers that Black Friday deals are live.
Few people ended up buying some themes, plugins and hosting.
I analyzed that A2Hosting was selling like hot cakes, so I diverted my full attention to promote this hosting on this Black Friday.
So I sent another mail.
Note: You can see that open rate of my emails is very high. The reason behind this is ConvertKit. They have cleaned servers and very high deliverability rate, which ultimately lands my email in Gmail's primary tab rather than promotion tabs.
I sent 2-3 more emails to my subscribers, which ended up generating 40 sales for A2Hosting itself.
Which made me a nice $5600. 🙂
Later I promoted Teachable discount offer by running FB ads.
Promoted ContentStudio in my Facebook group and generated $708 with them.
and few sales at different networks which accumulated $9000+ in total.
What were the success ingredients?
#1. Don't Listen to People
If I would have listened to people who were saying that email marketing is dead, I could never generate $9000 in 4 days.
They give you suggestions only within their limits.
So better don't listen to naysayers.
#2. Listen to People
Yeah, it's contradictory to my point number 1.
Listen to people who have done something awesome with any promotional campaign. Ask them how did they do it. What were they doing, which vertical they were trying, what tools they were using and what did they learn by running such campaigns?
For me, I could never make this much money if I would have never listened to that random guy.
#3. Set the Goals
This is something which separates success and failure.
If you don't plan your goals, you are not doing a real business.
You should have a clear picture in your mind that what you are doing to do 6 months down the line, 3 months down the line, 1 month down the line, and next week.
You should have a clear picture of everything.
What action you are going to take, how you are going to take them and how much time and money you are willing to spend.
Nothing comes easy.
You have to prepare for everything if you want some extraordinary results in your life.
I prepared for 4 months.
I was building my list from July 2017 to November 2017.
I was tweaking my ads creatives, my headlines, description, links, landing pages and almost everything to get quality leads at the lowest possible price.
If you have something in your mind which you think that you can scale at a bigger level.. JUST PREPARE the resources and marketing plan for it.
See what other people are doing. Read case studies, read success stories and join some private forums to learn from the experts.
Most of the people in online marketing industry are not willing to invest.
Neither their time nor money.
They want quick results.
I invested 70,000 INR to generate my email list and made over 600,000 INR.
Such ROI is not normal in the industry. It takes efforts and planning to get this huge ROI.
#6. Build Assets
My VIP group and my email database is an asset now.
Whenever I have any upcoming service, any product, any speaking session or anything, I can tell them by sending an email or by sharing in my group.
Some people might read emails only where few might check FB groups only, the goal is to reach to maximum audience.
#7. Keep Learning
There should be no end of your learning.
Keep investing money and time to learn the stuff. You never know which one small tip can change your life and you never look back.
I have subscribed Medium.com‘s monthly subscription where I read best stories on the web in a curated form.
Keep reading awesome blogs and forums to educate you daily.
#8 Do Experiments
If you don't do experiments in your business, you cannot grow at a bigger level.
For me, this was an experiment. Either in or out.
Either I could lose 70,000 INR or make it big with the efforts.
Whenever there is something in your mind which you think that you can take it to the next level, jump into it.
This is what all billionaires in the world did.
They created something which didn't exist earlier, but they had a strong belief in themselves and their idea.. and you see the results today.
This was my biggest 4 days earning so far.
I am amazed to imagine that if I could generate this much money with just 6000 subscribers (or I would say my total 9000 subscribers), the game can be changed totally if I generate 60,000 subscribers next year or 160,000 subscribers.
I am thrilled to take this experiment to next level where I am seeing more doors opened and more money coming in my pocket. 🙂
If you have any questions, feel free to ask in the comments.
A share of this article with your friends is highly appreciable. 🙂