Whenever you try to get settle with the Google algorithm, it throws you back with a new one with more innovative features and functions.
After Penguin and Panda, Google introduced Hummingbird to change the phase of SEO. Penguins and Panda were the updated version of its older version but Hummingbird is totally a new program algorithm that is released to make SEO even more intelligent.
After the release of this new version from Google, many platforms were formed across the globe to discuss various strategies to improve page ranking and increase traffic to get noticed by Google. Hummingbird is shifting focus of content writing from keywords to interactive articles. Considering this big change, content writers should now focus on making the write-up interactive rather than increasing the density of keywords.
Hummingbird which is known for speed and precision will take search behaviours into considerations with use of modern technologies. As the number of people using mobile phones and tablets to get information from Google, hummingbird strongly emphasises on conversational information.
What’s more, hummingbird will pick up keywords from complete sentence structures rather than just selecting the keywords to provide ideal answers. This simply means that Google can answer long queries more easily even if the page is not optimized. This will allow some pages to answer the queries and improve their ranking position.
With the implementation of hummingbird, the practice of providing the information in a commercial content is now been replaced by placing the information in an informative content. This will ensure that people searching for Indian tours will also get informational content along with tour advisers and providers. Along with SEO, you also need to focus on SEM (Search Engine Marketing).
Google has studied the human search behaviors and found that just by typing the particular topic, the result was not found. Hence, hummingbird will now encourage people to type long queries and get more precise and accurate answers to their queries. Information is basically obtained from conversations and this comes from conversational style on content that makes your article interactive to the audience.
In addition, your content should cater to different types of visitors; one who is searching for answers, understanding the search behavior and what is being served to which user. When you get these things in place, you can simply strengthen your online position.
Let us look at top 5 SEO Strategies to make love with Hummingbird
1. Relevant and accurate content
This is the most important SEO strategy that one must follow to appeal the Google hummingbird. You must ensure that your web pages are relevant and precise than ever before, helping the hummingbird to easily identify your web page based on your relevant and selected keywords. Using multiple keywords on the same page will no more help you to improve your ranking position.
You can use reverse-noun adjectives or plurals to make it unique. Moreover, if your website has different products and services then the best way is to have a dedicated page for each of them.
Besides mentioning in your body content, you must also ensure that you use keywords in your metadata, image tags, and header tags. Images easily attract viewers and therefore you must ensure that you use unique and attractive images that reflect your website and encourage viewers to visit your website. This will in turn help you improve your web page ranking.
2. Boost Social Signals and Don’t Ignore Social Media Traffic
With the increasing number of people using social networking websites such as Facebook, Twitter, Google+, and more each day, it is advisable to have linking icons on your website. This will allow visitors to directly visit these social networking websites from your website.
Moreover, it will also ensure Google that you are a relevant customer who also visits these networking websites frequently. It is your responsibility to make navigation as simple as possible for the visitors. Additionally, hummingbird will take this point into consideration and also indicate that your content is relevant, helping you improve web page ranking in Google search engine.
Now most of SEO strategy roaming around social media signal and social Media Traffic. So make sure to share your contents in popular social media sites and its believed that social media votes also have authority like web sites for example if someone has a twitter account having thousands of follower and if he is twitting one link that will get more authority. Main thing to note is always trying to build reputation among social media world.
3. Build Natural Links
Everybody aware of backlinks and method of traditional link building. But with new penguin and humming-bird algorithm you have to careful while building backlinks to your site or content.
You should not use backlinks to one particular anchor text, rather you have to make a strategy while building links.
Always try to distribute links for example if you are building links for one certain keyword try to use that particular keyword certain no of times then use naked URL of the particular content as your anchor text/link, rest backlinks can be build using “click here”, “check”, blog name or article full title name so that it will look original and natural.
4. Responsive website design
As more and more people are taking complete advantage of the mobile phone technology and using it to search for any information while on the go, it is advisable to create a responsive design for your website.
It means, no matter of the screen size, your website must be able to fit any screen size and must be clearly visible to viewers without compromising the quality. This will also allow people with long queries to get answers for quickly even while they are on move.
Responsive website design will greatly affect as well as improve your web traffic and also help you get positive results in short time. With hummingbird algorithm, Google giving importance of site loading speed and responsive design. So if your site is taking too much time to load it will not give good search result, so try to use CDN network to make your site speed better and always use responsive themes to negate hummingbird algo update.
Blogging Cage is using Genesis Framework on this blog which is fully responsive, you can check them for better looking themes.
5. Careful On Paid links
The Days are gone where you were able to cheat Google, but now it’s very difficult to cheat Google in link building.
Always careful about accepting paid links because Google easily trace how much outbound links your page has compared to inbound links you are getting from external source.
It’s advisable that your out bound links should not exceed the no of inbound links. Try to get good authority inbound links to make your blog worthy. Don’t put stress to get high no of spam links.
Penguin had started to punish these acts and Hummingbird will also continue to do so. Whenever you get such type of backlinks, it is advisable to check the links and crap the links coming from questionable sources.
The main purpose of Hummingbird is to provide specific website results to visitors that help them get answers to their question even more easily and without putting in much effort. This will also help them in saving time in a great way and make it convenient for the viewers to get answers for all their questions.
Above all, hummingbird is a great update for search results as well as to improve your online presence by increasing website traffic. Besides, it clearly indicates that website owners should stop giving more importance to keywords and focuses more on creating rich and interactive content with relevant information.
Moreover, getting a good ranking position in Google search engines is what matters the most and therefore it would be a good decision to follow their rules strictly. This will certainly help you take your business to a new level and remove off the socks of your competitors.