Facebook is one of the best traffic source available on the world-wide web. Google also announced that social signals will play a bigger in determining search engine rankings. Many online businesses make a Facebook page for their brand then add a like box in sidebar and add a premium plugin or module which automatically updates page picking the headlines and featured image.
Thus making every social media interaction automated. This results in no social interaction and thus worst performance on social media platform. Social media communities are intended for productive interactions between people with similar interests. So here five killer tips to make a Facebook community
Unique and awesome landing page
Design is an important factor behind success of any online venture. It is also true in case of Facebook pages. Separate landing page should be created for new visitors and force them to like your to see content. It increases followers to visitors ratio.
Many people still underestimate the power of Tumblr in traffic generation. You can drive thousands of visitors every month, just download a good-looking theme and after writing every post on your blog share it on tumblr. It worked really well on my design blog. If you post lots of pictures on your blog then give it a try.
Create unique content
Common myth about Facebook marketing is the pages who post most often gets higher talking about and more popular than pages which are updated less frequently. There are numerous examples available of pages who create their own content and that becomes viral.
Most of these add their Facebook page url as watermark on their creation and everytime anybody copy and share their creation, he is actually promoting their page. Creating unique and viral content is a time-consuming job but it pays well. Specifically in case of local pages, you can never copy other pages.
Connect with a community
Facebook is a social network. You can never build any kind of authority or a brand without building an attachment with a community. Here communities are of two kinds – Interest based community, for example people interested in a local language music, people interested in a special kind of martial arts or anything for which people have passion.
These passion enjoy to devote their time to their passion, here comes the great opportunity. Make a community via a Facebook page and give all those people having passion for a similar subject a platform to interact.
Secondly communities can be based on upon location. This idea is already matured as there are pages of almost every city but in case your city doesn't have any big page, it is a big opportunity.
Location based pages are highly targeted and often admins of these pages are contacted by local newspapers and magazines to post their stories. First step in creating a local page can converting your Facebook profile into a page, it is bit difficult but best way to start.
Read: 4 Must Join Facebook Groups for Bloggers
Finding killer content
Finding killer content for social media community is not an easy task. Not all content become viral. You need to make a blueprint of your content acquisition strategy. Searching for related pages is not enough as most of the users follows many pages in the same niche. So it is foolish to copy from related page from related page.
Whenever a follower finds you copying from another page, he will unlike the page. That person can share this fact on his profile and this will act as a negative marketing as many people from his friend list who are following you will unlike your page and will turn to the page from where you copied content.
It is wise to find fresh and new content. Stumbleupon, Reddit and Scoop.it are great source to find viral social media content.
Facebook insights provides a detailed traffic and interaction analysis of pages. Data mining is really important, it is really important to find which posts did really well and became viral in past, you should find related content and modify your content acquisition and sharing strategy as per this data.
You also need to find on which days page got maximum number of likes and finding the post behind this. Learn from mistakes and don’t replicate that mistake again.
See why every business should use Facebook?