Maybe they were the very first blogs you started reading, and maybe you found them after a few months of reading smaller blogs. Regardless, you all have come across them at some point – the blogs that aren’t just blogs, but blog empires.
The ones that make you wish that you were a professional blogger and realize that you are not even close to becoming one. You can download plugins, insert keywords, and brush up on all of the relevant SEO tactics and it’s still not going to be enough when it comes to taking your blog up to the “must read” level.
So what’s missing?
Your blogs brand.
That’s right. Just like a brand of software or a brand of clothing, if you want your blog to be more professional, something that people actually buy into, you need to brand it.
Here are five benefits that come with branding your blog:
It gives your blog a theme
By building a brand with your blog you are developing it into more than just a website with a mishmash of information and content. You are unifying every aspect of your blog into one neat package that lets people know exactly what kind of information they can find when they visit your site.
It helps grow your blog
Whether you love them or hate them the professional bloggers who have created a brand for themselves all have one thing in common: a really large leadership base. Once your blog has a defined brand it becomes easier for people to share it, which means your blog essentially starts marketing itself.
You become an expert
Creating a brand that people can rely on for a certain type of information makes you invaluable as a resource. People begin to turn to you for the latest information, products, and services about a certain industry because they view you as an expert in your particular field.
Your readers become more invested
The more people perceive you as an expert, the more they trust you. The more trust you build with your readers the more invested in your blog brand – and thus you – they become. This results in a loyal following, and having dedicated readers is a defining factor in a blog’s success (see #2).
It makes your blog a business
Once you have a brand you can change your blog from just a blog that anyone could write into an actual business. You can sell products, you can sell services, you can sell reviews… and you can profit from it.
Building a brand for your blog isn’t difficult; all you really need is a clean logo, catchy slogan, and a lot of quality content. However despite the relative ease with which brands are created, most bloggers skip this crucial step in growing their blog. Don’t make that mistake; find what makes your blog unique and use it to your advantage to brand your blog.