You might have heard this statement thousand of times on various blogs.
No Doubt, this statement has become one of the universal truth in internet marketing.
Like “Two and two are four” in the same manner “Money is in the list.”
My fellow bloggers asked me this question many a times and every time I was explaining the things, like this have these benefits, those benefits and all. Many newbie are still in confusion that why people are saying, “Money is in the list”
And the biggest question they have is, which list we are talking about?
Here I am going to cover very basic things about LIST so that when you will hear this statement again then you can easily know what they wanted to say.

So what is the list?
This is a simple list of people who are interested to get your mails, so they will subscribe you. This is a list of people, which you will have to build on your blog via feed-burner (old-school method, so people are no more using it in professional ways) or via some e-mail marketing tool like Aweber.
When you will be having option on your blog to subscribe you, then people will be putting their mails to get your latest updates in your inbox.
But the very first thing you will have to do to convince people is write great content.
Until and unless you will not be having great content on your blog, people will not subscribe you.
Writing better blog posts and driving more traffic on your blog should be your first priority before doing anything else.
So, when you be having all these things properly set up on your blog, people will start subscribing you and ultimately you will be having great list of subscribers on your blog.
How to start making the list?
I know that question is running in your mind, how can I start?
Getting into e-mail marketing and building your list needs time. You will have to decide that which is the thing which you will be giving to your subscribers in return of getting their mails.
In my case I am giving my eBook called Blogging Domination Guide where I am teaching you basics of blogging and how you can start making money with your blog. it took me 2 months to compile this book and to decide which matter I want to put in this book.
If you want to start you e-mail list then you will have to decide that which thing you will be giving in return.
- It can be a free eBook.
- It can be a course.
- It can be a Plugin made by you.
- It can be a theme made by you.
- It can be audio tape.
- It can be video tape.
And there are many other things which you can give your subscribers in return when they will subscribe.
Everyone love to have FREE goodies, so when you will give them such things they will subscribe you.
I highly recommend to use Aweber for building your e-mail list because this is the best e-mail marketing tool and all big internet marketers are using it.
Now you know that what LIST we were talking about.
But How Money is in the List?
I told you what is LIST and how you can build it. Now let’s comes the point, how MONEY is in it?
Your main target to build e-mail list will be building loyal readers which will be waiting for your mails i their inbox so that they can head over to your blog to read latest articles.
Let us assume that I am having 1000 subscribers in my list and when I am sending them mails then only 400 of them are reading my mails on regular basic.
This is giving me clear idea that there are 400 people in my list who have become my loyal readers and they are reading all my mails.
Let’s monetize our LIST now.
Few days back I wrote review article about Subscribers Magnet. This is a plugin which can help you to build your e-mail list very easily and effectively. In this article I have showcased all the benefits and features of this awesome plugin.
After writing this article I sent one mail to my readers that read about this awesome list building plugin.
If some of those people will come at my blog and read my article then few of them will be convinced to buy that plugin.
And if they will be buying that plugin with my affiliate links then I will be making 55% commission per sale.
Now you can see that my LIST converted into money machine for me. Every product they will be buying, I will be making money. This method has been proved best method to monetize.
Here I took the example of 1000 subscribers only. What if you have 1,00,000 subscribers.
You can clearly see that how big money you will be making with your list.
Final Word!!
Hope all question have been cleared in your mind about Money is in the List.
If you still have any queries then be in touch with me via comment form. I will be replying all comment.

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great post bro,i like it but getting that much subscriber is not easy at all.what you say?
Hussain recently posted..Interview with Pradeep Kumar,Super Duper Blogger
Nothing is impossible in this World Man. Keep thinking for best and best will happen to you.
If you think you cannot, you cannot.

if you think you can , you can.
Kulwant Nagi recently posted..Money is in the List. But How?
I agree with you. It attract the people on your site.
I read many blog but it is quit impressive.
Thanks!! great job!!
Deepak Mehra recently posted..Manufacturing Operations Management Software
Thanks Deepak.
Kulwant Nagi recently posted..20 Most Effective Ways of Doing SEO [InfoGraphics]
Great info dude! Money is in the list, it depends on the relationship we had with our list.
Thanks for great share!
Shahzad Saeed recently posted..BuySellAds- How to Promote Your Blog in 7 Simple Steps
Well said Shahzad. It seriously depends on our relationship with readers.
Kulwant Nagi recently posted..20 Most Effective Ways of Doing SEO [InfoGraphics]
Thanks for this post Kulwant. Money is in the list for sure and in one sense the list is what proves to be the backbone of blogging business. List is a “must have” component for anyone to make money blogging!
Mukesh Dutta recently posted..Business Ideas In Travel And Tourism Industry – Start Now!
Nice post !
Loads of useful tips her to make money with a mailing list. I have been working on my mailing list for a while no so i am going to use some of these tips to monetize it soon.
Thanks for the share
Phil M recently posted..6 Simple Tips To Increase Facebook Likes, Comments And Shares
Nice post !
Loads of useful tips her to make money with a mailing list. I have been working on my mailing list for a while no so i am going to use some of these tips to monetize it soon.
Thanks for the share
Thanks for appreciating and dropping comment here.
Kulwant Nagi recently posted..WP-Optimize: A Plugin to Make Your WordPress Blog Clean
You said it right Kulwant, forming a good list matters a lot, especially when you are looking for targeted and returning traffic.
Rahul Chowdhury recently posted..It may have happened to many bloggers.
Rahul, a great list is such a valuable property that once you will be able to build it, there is no need to worry about any Google panda/Penguin updates. Because we have already built strong reader base with our list so no need to worry about search engines.
Kulwant Nagi recently posted..WP-Optimize: A Plugin to Make Your WordPress Blog Clean
Wow!! this is the first time I came to know about e-mail marketing even though I am an seo expert.But I strongly believes that just simply getting into email marketing would not bring fortune to you. Must work hard and harder to get to the best.
And I have subscribed
thanks a lot bro
E-Mail marketing is one of the great methods which every big blogger use to monetize these days. Start making a great list and monetize it.
Kulwant Nagi recently posted..WP-Optimize: A Plugin to Make Your WordPress Blog Clean
Hey Kulwant bro, that’s a well put article.
It was worth reading. Whoa I can’t think of that much subscribers. To be frank, I just got only 13 for my 18 days old blog.
Amal Rafeeq recently posted..How to Mine Gold From Your Guest Posts by Exploiting Them
I have followed every step For my new Blog Recommended by Webmasters around the Blogosphere. But I have not Found any Genuine Article or Content where I can find Basics About List Building. So I am Worried
Ravi recently posted..4 Methods to hack Facebook Account used by Hackers
Ravi, tell me what confusion you have. I would love to help you.
Kulwant Nagi recently posted..20 Most Effective Ways of Doing SEO [InfoGraphics]
Hi Kulwant,
I have read it many places that you should offer something for free, so that you can convince your reader to subscribe for your email list. But I think this isn’t a way for list building. I think lot of people will only subscribe your list for getting your freebie. Once they get it, they would easily unsubscribe it next minute. So your trick actually won’t work. I hope you got point here.
Aasma recently posted..Quality Web Hosting
If they unsubscribed us this simple means that they were no more interested in our mails.
But the good thing is, they still have our FREE book which have many links of our blog inside it. If bychance they will open our book after 1 year and come back to our blog from one of the link in book, then they are going to subscribe us back.
This principle is very same when you will open a shop. There will be too many customers. All the not going to buy and all are not going to go back empty handed. So we should not worry of they are unsubscribing us.
Kulwant Nagi recently posted..20 Most Effective Ways of Doing SEO [InfoGraphics]
damn that’s a really nice tactic kulwant..never really thought of that! ya I know subscribers magnet is a really nice plugin…with this technique affiliate marketing will be skyhigh…categorizing our email list is very important if we want to send personalized information for a group of people i.e. things that group is interested in..nyc post!
Regards,
Gautam
Gautam Doddamani recently posted..Google Plus pushes Large Cover Photos, Neat Hovercards and About Tab
Subscribers magnet of working great for me and everyday I am getting good number of subscribers.
Thanks for the love.
Kulwant Nagi recently posted..BCIS 8: Interview With Vishad Shanghvi From GyaanExchange.com