Role of Long Tail Keywords in Today’s SEO and How to Use them?

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By virtue of recent changes in Google Panda and Penguin algorithms, forgotten long- tail keywords concept is again in limelight amidst search marketing professionals. However, this proficient SEO concept, that was left out few years ago due to bygone SEO trends which was more and oriented to quantity rather than quality, has again become pretty accepted as an invaluable method to gain organic and quality traffic on to the site.

Long tail keyword concept emerged as a necessity, around a couple of years ago, while most of search marketing professionals realized that the keyword they were targeting not just had huge competitions , they were not much close to searchers intent. However, introduction of long tail keywords catered them a wide and less competitive spectrum, and an effective medium to guess searcher’s intent more accurately.


There is no doubt that consistently varying search engines’ policies have long been pushing numerous old and new SEO strategies into clouds of darkness. But the long tail keyword concept is still standing its ground firmly, even more than ever in the past. With the arrival of a time when quality and informative content has become the sole base of achieving good search engine ranks and traffic, webmasters are now looking to use proven, authentic and genuine SEO methods like long tail keywords only.

What is Long Tail Keywords Concept?

In a nutshell, any generic keyword that is made up of few relevant keywords about the products or services you offer and relate to searcher’s intent more clearly, can be considered as a long tail keyword.

To understand the concept of long tail keywords, let’s take an example. You are seeking a destination to spend your summer holidays with family. You, your wife and your kids visit one of several holiday providers in the town to make a quick and ultimate choice. Few hours and several holiday plans and numerous destinations later, your family is still looking for something different. Another agency, same question and same answer – No, to all the vacation packages.

“Don’t you want to go for a trip”, you grill at your family after losing all your temper. “We do, but a trip to an island with lots of historical and adventurous activities”, they reply.

Ah, how frustrating! Won’t that have been good to know before visiting agencies? Won’t it save your time and energy both? It certainly would.

So here, a long tail keyword can be a combination of words including required information like holiday destination type, destination’s offerings, holiday plan specialties, and anything else about the destination, e.g. “cheap summer holiday packages to surfer’s paradise Cape town”.


Advantages of Long Tail Keyword Work

Unquestionably, the bucket of advantages of long tail keyword is much broader and deeper than conventional core keywords. Utilizing keywords in a more specified way, webmasters can find a huge turn over in their credibility and popularity; consequently rise in online communication and business sales. Here are few benefits of using long tail keywords.

Help You Win the Market

The moment one enters a simple core keyword in Google search, a bombarding of thousands of thousands results startle his eyeballs, whereas, searching for a particularized keyword brings a considerably confined array of results. To get the picture clearer, check the difference in search results for holidays, and then check the results for summer holidays, summer holidays in South Africa and summer holidays in Cape Town South Africa respectively.     

Upper results are enough capable to illustrate that more you go confined, more you receive confined results. Furthermore, when you go for more particularized long tail keywords, you can notice a tremendous fall in completion amidst businesses as well.  This is especially helpful for webmasters who have long been targeting core keywords dancing on a very strict rope of competition, but top rankings are still far away from their reaches. This distinctive approach can indeed help businesses to beat the existing market, pushing their presence to top results in a more confined way.

Draw Quality Traffic -> More Potential Customers-> Absolute Rise in Sales  

Receiving loads of traffic by ranking high in search engines for a range of core keywords is unquestionably a big thing, but it shouldn’t be considered as a sign of rise in your business sales too, just like not everyone searching for “Holidays packages” is willing to buy one.

On the other hand, long tail keywords may draw less traffic to your website, but it surely has much higher quality traffic rate, which is surely a symbol of potential customers. For example, consider a searcher searching for “summer holiday packages to Cape Town South Africa”, it seems that the person has already done online research in the past, and now most probably comparing the cheapest packages, biggest bargains, etc., and is more likely to buy the package.

A Searcher Friendly and Futuristic Approach

Future of online searches is really unpredictable even if you are carrying a future telling crystal stone in your bag. But, one thing for sure, use of natural language will dominate most of search engines in upcoming days, including Google.

Today’s searcher believes more in a human conversation method while searching for the results rather than following conventional core keywords. Take an example of travel industry. Travelers who was supposed to never go beyond their firm favorite core keywords like summer destinations in order to choose their holiday destination, has now started performing their online searches in a more confined way by implementing trendy humanistic keywords like “Which is the best destination for summer holidays”, “What are the best activities to do on Summer Holidays”, etc.  So, in this changing era of online searches, long tail keywords concept offer webmasters an advanced approach which is surely going to last for extremely long.

How to Use them?

There is definitely a need to use long tail keyword in a precise and intelligent way. It is especially important to know that informative and quality content is the biggest affair of search engines and searches these days. So, don’t try to stuff excessive numbers of long tail keywords in your content, on the cost of quality content. Simply try to include them only whenever they are required, and use them in varieties.

To develop and identify proper long tail keywords, think like a searcher searching for you, your business, your products and your services. Identify searchers intent, study your searched data, check regional searches, establish various searching terms that can express your business, your services and your products in simpler ways OR you can refer A Complete Guide To Find Potential Keywords


Online searches are becoming a kind of human communication day by day. Traditional searching keywords are losing popularity and credibility both, which has restructured the freeway for forgotten long tail keywords concept to SEO industry.

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  1. says

    hi Anil

    Long tail keyword research is a great advantage for content marketers and SEOs…

    You cannot afford not to use long tail keywords in your blogging/writing, as usually, LTs are the key terms and key phrases used by individuals in the search engines to find solutions to their needs or responses to their questions…

    If you use Google suggestion in combination with LTs, then your blogging traffic will definitely soar through the roof… also use LTs with a keyword research tool such as Keyword Canine or Long Tail Pro – you’ll be able to get a clear view of how competitive your LTs are – so you know what to focus on — and what to skip

    Hope it helps?

    • says

      John, certainly, it will help. LT in association with Google suggestions can help you dominate your niche. it’s a great strategy. I agree. And, thanks for reading!

  2. says

    Very valuable tips about long tail keywords.
    You have elaborated all the necessary points here in the keyword formation with the manner of using these.
    Thanks for sharing this useful information!

  3. says

    Long Tail – where has it gone to? No where as far as I’m concerned, I suppose your first couple of paragraphs may of been specified to the avg. of marketers, but personally… I’ve never stopped using long tail keywords and neither have many others.

    Where did you get this information?

    Greg Smith

    • says

      Smith, firstly thanks for reading. And, yes, you have a point. However, I personally realized that long tail keywords have an entire ocean of capabilities and still many marketers are skipping to take a deep in it. While concentrating on long tail keywords does wonders for how you rank, it also lets you beat mammoth competition with targeted words!

  4. says

    The article is highly informative and I really get to know about the immense importance of Long Tail Keywords. The example which you choose further helped me in getting know to about the same in an easy way.
    Keep it up

  5. says

    There are a lot of things has been changed in seo after updated of Google’s Panda and Penguin and according to them now keyword rank is not easy task to do. So these are the ideas which is showing ray of hope in between dark clouds.

  6. adityakumar says

    On Page SEO and Choosing Keywords wisely is essential these days. I have seen many bloggers struggling in Tech niche for long years just because they were not able to pick up right keywords.

  7. adityakumar says

    Really awesome Tips,it’s very tough to rank on google but if keyword is chosen wisely and backlinking is done Manually then everything is possible.

  8. KAPIL singh heera says

    HI ANIL, this is such a great article, i would like to say that i used short keywords from last year and do not get profit but when i started using long tail keywords i got hundreds of visitor because when i used short keywords at that time i do not know the whole concept of long tail keywords and short keywords is very difficult to rank fast.

    • says

      Thanks Kapil, glad you found it helpful. And, Kapil, I think you would unquestionably benefit from this helpful method of long tail keywords. Start focusing on the long tail keywords and outcomes will surely delight you :)

  9. says

    great work Mr. Anil . your article will definitely help many bloggers who are unable to build their traffic till now. the concept of long tail keywords is fabulous. moreover i also use it to improve my traffic. and beginners must have check it to increase their traffic.
    thanks for sharing among us.

      • says

        ya it helping me a lot and visitors on website are increasing day by day…
        i wanna say that everybody should use these because it increases the chance to hit your long keyword title most..
        thanks Anil

  10. says

    hello anil
    Great article written, yeah its time of long tail Keyword as i think. most of the search visit i get is from Long keyword searches, thanks for the article to use them gently :(

  11. Yash Vardhan says

    Using long tail keywords, surely gives you high amount of traffic and sales, I have been using adwords tool to find long tails and till now I have seen good rise in my traffic. How is Long tail pro? I have heard a lot about it.

  12. theblogarticles says

    Thanks a lot for sharing this as it definitely has sparked my imagination a bit. Up to this point I was really just going through the motions on LinkedIn and not utilizing it to its full potential.

  13. Prashant says

    Long tail keywords easily get ranked. After long tail keywords get ranked well, we can start ranking short keywords, as we can’t say how people are going to search keywords on Google.

  14. says

    Online marketers should use the best tools when ranking their website to search engines. Top keyword tool like Keyword Canine should be use to find out the competition and its difficulties when ranking it to Google. I’m looking forward to read more information about this tool. Thanks in advance!

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