Imagine, you have a blog with daily 1M impressions, but there's no involvement of readers in your blog posts, They don't click likes, g+'s, tweet, they don't comment, they don't buy your products, then imagine one blog with having daily only 1K daily views, but the audience here is engaging and interested in your stuff, making your posts viral, commenting, subscribing, and buying your products.
Which blog would you like to have?
The one with 1M views per day, but no engagement, or the one with 1k daily visits, but having huge reader engagement.
Obviously, it would be the one blessed with reader's love!
Most of new bloggers think that success of a blog depends on the traffic and hit count of the blog, but it isn't, success of a blog is measured via the engagement of readers there!
I'm going to share a few well-working tips to increase the reader's engagement on your blog and get pleased with more social shares, comment, sales, and TRUST!
1. Tell them stories…and get to the point!
People like to read stories, when you write interesting stories, they will fully read it, otherwise, most of the readers online are skimmers.
For example, I've told you a story at the beginning of this post, and you got involved in it, and you liked it too, agree?
After completing the short story, come to your main point, this increases engagements a lot!
Again, people love to read stories!
2. Media – Audio, Videos and Images drive crazy
A boring essay-alike blog post doesn't make any sense or engagement at all.
You need to give it a life by adding images, videos and audio. This drives the readers crazy.
You will notice that most of pro-bloggers do videos, podcast, and put images in their blog posts, this is really great idea for increasing the engagement on your blog, this also decreases the bounce rate of your blog.
A picture says thousand words and a video is equal to hundreds of thousands of words! 🙂
3. Interlink Your Old Blog Posts
Why people leave your blog?
Because they got what they needed, now they don't know what to do on your site so they left it and started surfing around web.
What if you give the links to your relevant blog posts, they will definitely want to read it and they will be engaged in your blog!
This will also make them your fan, and increase your subscriber rates.
4. Show Relevant Blog Posts
There are few plugins with what, you can show relevant posts at end of every blog post of your, so it will make the job easier for me. You'll just have to install plugin, sit back and relax. The plugin itself will do the stuff for you, find relevant blog posts from your whole feed, and showup them (with thumbnails, and a summary too). Isn't it so nice?
The names of plugins to show relevant posts are linkwithin and nRelate. This two are the two best I think!
5. Give them Homework, and weekly tasks to do!
This idea works like a magic to increase relationship with your reader and increase reader engagement on your blog!
At the end of every post, give them some homework to do, and some weekly and monthly challenges to finish.
If you can add a little prize for completing the monthly challenges then it will work even more than expected.
So…what do you think?
I've shared some ideas to improve reader engagement on your blog.
Let me know what do you think about these sure-fire ideas, and yeah, before commenting, do click on social shares too.
…and before all that, first go and implement these ideas to your blogs, its better to act, rather than just read 🙂
photo credit: Highways Agency