As any search engine optimisation company will tell you, SEO isn’t as simple as just placing a few keywords here and there on a webpage. There’s a lot more to it if you want to use SEO to get a website noticed and placed high in the search rankings of a search engine such as Google to Boost Search Rankings. One thing that many websites should consider is their category with regard to the search engine and how this category can be taken advantage of by using relevant keywords in order to get a rankings boost.
How you can Boost Search Rankings ?
Google may improve the rankings of websites that fall within categories used in Google’s local search and that are also relevant to the query a Google user has searched for in terms of the regularity of particular keywords. The potential search-rankings boost is a result of the statistical analysis Google performs that looks for links between the frequency of certain keywords and the kind of websites that contain those keywords to help you to Boost Search Rankings.
A gardening centre might sell plant pots and so ‘plant pots’ could be a phrase that appears especially frequently across the many pages of its website. Google would probably categorise the website under ‘gardening’ in its category for its search. So the gardening centre’s website would be a relevant result if a user was to search Google for ‘plant pots’, since the keyword would appear regularly on the website and it would be in the correct Google category. Such a website then might be raised in Google’s search rankings due to its particular relevance to where the user is and what the user is looking for.
However, if a website frequently mentioned plant pots but was not actually a website about gardening, Google would typically categorise it differently. The result would be that although in theory the website would appear on search results if a user looked for ‘plant pots’, it wouldn’t get a search-rankings boost because its category wouldn’t be as relevant to the query made by the Google user.
Google uses categories in its local search capacity to identify the kind of content each website contains. The process used to assign categories is complex and what category a particular website falls into can depend on the frequency and regularity of certain keywords within its content and how often these keywords appear on other, similar websites.
If you’re a website owner or content creator and you’re wondering how Google is categorising your site, and how to How SEO May Boost Search Rankings it can be difficult to find out. What you can do is use Google Webmaster Tools to identify what keywords Google is finding across your website and then consider whether these keywords reflect what your website is actually about. Google may well use the kind of information you can view when using Webmaster Tools to determine the category your website falls into. However, it might also use other data, such as analysing how the keywords it finds on your site fit into searches for those terms by Google users.
A search engine optimisation company will want to use many methods to get the websites it deals with ahead of rival sites in the search rankings that appear after a Google query. Ensuring that keywords on a website really match what the website is about may be one way to receive a significant rankings boost.