200 Must Know Google Ranking Factors [InfoGraphics]

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I know, fighting with Google and fulfilling its SEO guidelines is a tough job.

Google is doing its best to filter out the low quality content and delivering accurate and high quality content to end-user.

There are many Google ranking factors to rank any website in SERP, but reading them all and finding them is a very tough job. Backlinko and Single Grain have done superb job to compile all the ranking factors at one place so that we can learn it at one place.

Go though all the ranking factors and see what you can do to get high-ranking for your own sites.

Google Ranking Factors

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  1. Madan Gehlot says

    Hi Kulwant Bro! Thanks for sharing a very useful InfoGraphics once again. I want to know your ideas on “high bounce rate and its impact on SEO”. Should we think high bounce rate means low quality content? What should be a maximum level of bounce rate?

  2. Mohammad Hussain says

    Superb Infographic that I have ever seen.All the useful Information in one place.nice effort keep it up….And you don’t have breadcrumbs in your theme,any specific reason not to that ??

  3. says

    I can’t believe there’s so many Google ranking factors! Some of the factors were unknown to me. Thanks Nagi for sharing this great InfoGraphics :)

  4. Prabhakaran says


    Optimizing a blog on these 200 factors is really tough work..

    Google why so rude..?


  5. says

    this post more help full for new a blogger like me thanks for sharing .
    can u sharing link about how to get more subscriber ..

  6. says

    Hi Kulwant,
    This is a great infographic it is an ultimate guide to say how Google ranks or sees websites. It is so lengthy to read I read here and there but I think I should spend some time over this as the information is so important for bloggers like me and many who blog. May be I will read this in my Tablet relaxing on my bed.
    Thanks for the share…

  7. says

    Really Awesome Stuff Ever :D, although it’s hard to remember these 200 ranking factors,
    Shared, Printed and Highlighted on the main Board! :)

  8. says

    One of The best and well designed infographic i ever seen.
    I just loved it…..
    Thank’s for sharing it……….
    It covers all the concern points about google……

  9. says

    Hi Kulwant,

    This is an awesome infographic that says it all :)

    I’m glad I stopped by to open this post and read these google ranking factors, which I think are so important, especially after the recent updates. I guess I am trying to do most of the things, but there’s always something or the other that seems to be left out as there’s a lot one has to cover. Nevertheless, I think this surely needs to shared and pinned all over.

    Thanks for sharing. Have a nice day ahead :)

  10. says

    Coole info and graphics. Thanks for the information Kulwant, This stuff is really useful after the Penguin and the forthcoming Google PR update

  11. says

    It took me more than 20 minutes to read this infographic, I’ve got to confes I didn’t knew all these tips.

    I found some mistakes, I mean I found that in this infographic are 2 mistakes, description from SSL Certificate is the same as Duplicate Content On Site, and same mistake at Co Citations and Numbers Of RSS Subscribers.

    Best regards from I. C. Daniel

    • says

      I appreciate your study and great concentration while reading this infographic.

      You were able to find the mistakes means you read each and every sentence. Such minor mistakes are very common but you must be very happy that you read it completely.

      I am extremely happy after reading your comment.

  12. says

    Great info graphic, although if you focus on the main points that rank websites, you really don’t need to worry to much about all the others. depends on your biz model I guess and what type of website you are building. I have sites in the top that do all but 3 of the points on this huge image. I don’t think anyone can ever get everything right anyhow, to many variables to say for sure if many of these points on the image even go towards ranking a website.

  13. Sandeep Rao says

    This is amazing info-graphic. Covers almost all important factors to improve a site’s ranking and optimization. Thanks for listing such a useful data in this post.
    I must say every new blogger should have a look at this to start their Google friendly SEO.

  14. Abid Omar says

    Thanks Bro…For sharing an infographics once again..!! Your blog is becoming great day by day..!!! 😀

  15. says

    Absolutely amazing infographic! I had no idea there was so many factors google used to determine a site’s authority. I never knew they considered so many obscure things like the length of url’s.

    Hearing about the blog commenting factor worries me a bit as I do a lot of blog commenting to initiate relationships with other bloggers. Oh well, I trust Google to figure out that I’m not doing it excessively or in a spam promoting way.

  16. Nathan Brook says

    Great post.. thanks for sharing.Good original content, well implemented on page optimization and a solid link building campaign is usually more than sufficient for SEO.

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