Its is always said that Content is KING, and there is no doubt behind this because content is the only thing in the internet arena which helps you to make your Article more understating and more enjoyable. A perfectly written Article with Proper keyword density and with good keyword optimization is very easy to rank. So we can say that
If Content is KING, then keywords are Queen
They cannot go alone. So here Google Keyword Research tool comes into picture. Google has dominated the internet world so vastly that you cannot even thing beyond Google. Google is managing all the data and online information all across the world.
why Google Keyword Research is Necessary ?
Google Keyword Research should be our first step before writing any article. Because a Perfect keyword with very low Global Monthly Searches is very easy to rank on Google.
If you are devoting your time to write a long 500+ words Article and not thinking about how to put your main keyword in the Article then it would be very tough for you to see the Article on First Page of Google and all your Hard-Work will go in waste.
Step 1: Go to Google Keyword Research Tool and search for your targeted keyword and see how much is the competition and how much are the Google Monthly Searches.
The Low is the Competition and Google Monthly Searches means there is more chance to Come on First page with your selected keyword.
Spend at-least 20-30 minutes for Google Keyword Research and study all other related keywords in well manner. here is one of the screenshot for the keyword “Blogging IDEA“.
As you can see this keyword have very less competition as well as only 720 Global Monthly Searches so you can choose this keyword for writing your Article.
Step 2: once you are done with selecting your keyword then next task is to see all other suggested keywords so that you can include them also in your meta keywords. So Google Keyword Research tool have option to download all the keywords in CSV file so that you can keep them for future purpose and use them for your article. here is screenshot how you can do this.
What do they mean by Match Type ?
This is one important column, that you should be taking care of. There are three options for search type:
- Broad Match
- Exact Match
- Phrase Match
Broad Match is used for searching long-tail keywords. For Bloggers, broad match is useful but that again depends upon your blog type and target.
This is used for if you are targeting a keyword with the exact searches, exact match can help you to aim the keyword very sharply.
If you want some phrase search for your article then you can select this option and that will be like “Blogging idea for Niche” which is a phrase so easy to rank.
So Finally I would like to say that Google Keyword Research should always be your first step before writing any article because this can work as miracle for your article and you will be having very good feeling when your article will rank on First page of Google from million searches.