Twitter known as the micro blogging website, allows users to post text updates with what’s happening now, hot and new. An update is called “tweet” and mostly we find people tweet with questions looking for an answer. Facebook gives an opportunity to businesses to promote their brands through Facebook Ads. Similarly Twitter’s Ad campaign targets small businesses and offers them advertising opportunities. Small shops, less popular brands and chains can advertise on Twitter and join with other elite business profiles like Starbucks.
Advertisers participating in the program will have access to all of Twitter’s Promoted Products, which will allow them to promote their Twitter accounts, place promotions and messages on Twitter timelines and promote tweets which will then appear at the top of Twitter searches.
Small business owners can enhance their businesses using Twitter’s Promoted Tweets and Promoted Accounts. Twitter Ad program is very simple and requires no advertising experience. Users who can tweet can advertise on Twitter. Unlike Facebook Ads which helps advertisers to target a specific audience, with Twitter Ads you can choose different countries and reach your audience.
If you have a difficulty in choosing the countries, take the help of Tweepsmap to choose your target market. Just go to the Tweepsmap website and verify your Twitter account. Find out which of the countries your followers come from. If there are more followers from Canada and India, select these locations to target your advertisement. There are two ways in which you can decide how you intend to promote taking your affordability into consideration. Under Promoted Accounts, specify how much you can spend per day.
Promoted Accounts helps you gain new followers as your account shall be displayed in the Whom to Follow section of people who are likely to be interested in your account. You will be charged for every new follower. Promote your Tweets by paying per click and Twitter will display the most engaging tweets to your followers and others. You can see a sample of how Twitter promotes your tweet in the Preview section. Use Promoted Tweets to promote specific tweets like an event or blog post or your favorite product.
Many Twitter users have found good amount of success with Twitter advertising. Once such instance is the advertisement offer from Twitter in association with American Express. People having an American Express Card and merchants can try out the advertising opportunity for small business and run an Ad campaign on Twitter. They will be rewarded with $100 which can be utilized towards the Ad campaign.
You might have used Facebook Ads, why don’t you try Twitter Ads? The simple way to promote your small business and get recognized.