The issues surrounding duplicate content and search engine optimization have been discussed by SEO’s for a long time with none of them coming with conclusive analogies about it. Many people have different views about the issue, most of it, merely myths. The purpose of this article is to dispel the issues, factors, rumors and erroneous reports surrounding duplicate content.
In starting days of the search engines in the 90’s, duplicate content penalties were started around by Google to discourage spammers who are always looking of the methods to drive traffic on their blogs.
For some time, duplicating content all over was an effective way of getting traffic, but things have changed now. For the search engines, even in the absence of duplicate content, duplicating content on a site with intention to manipulate the search engine ranking should be done at your own risk.
This leads to the next question: when is duplicate content, duplicate content?
The truth of the matter is the presence of duplicate content on the web. Since there is no straight framework to take action against everyone who steals website content, because Google is not going to punish each and everyone.
Another factor that is making it hard to deal with duplicate content is lack of algorithm capacity to detect who really created content first. This makes most administration elements related to duplicate content hard to manage. All this has made it easy for black hat internet marketers, spammers and content scrapers to survive. In addition, many businesses are in a hurry to get online. With this craze, it’s becoming harder to police duplicate content online.
How to Check Duplicate Content?
However, not all is lost. Duplicate content can be monitored and detected using duplicate content checker PlagSpotter that can help you find it. Moreover, with the benefits unique content has on your websites search engine optimization, it’s becoming more and more important to watch out for it.
Once you get content scrapers to remove what they stole from your site, you should also worry about on page duplicates. On-page duplicate content exists in different forms, which hurt your performance and business.
How this is generating automatically in your blog?
The first kind of duplicate content you should worry about is duplicate content caused by multiple URLs that access the same content. The most common is the duplicate caused by poorly redirecting www and non-www versions of a website. These incidents also increase with different versions of the website such as those caused by mobile wap sites with the same content and tracking measuring parameters, which create a history of duplicates on the website.
Most duplicate content on a website can be fixed if you ensure that the content is unique before publishing. Redirections with the permanent redirects in the HT access files of the site can also help tweak such URLs to the correct ones. Rel=”canonical” tags have also been praised for the work they do on dynamic URLS.
Here is the Screenshot of one of my blog which was having duplicate content
I saw in SEOMOZ Dashboard that I was having too much duplicate content on my blog. Which is too bad from SEO point of view.
Duplicate content issue arise when your blog is having too much replytocom parameter and Google consider them as duplicate content on your blog.
Harsh Agarwal from ShoutMeLoud wrote about this issue on his blog and you can read that below.
Once I took action against duplicate content, I was able to remove them all. I added following piece of code in my Robots.txt file and implemented what Harsh suggested in his article.
This code disallowed Google bot to crawl my replytocom parameter url and this little code saved me.
Final Words !!
If you haven’t checked your blog for duplicate content then do this task first if you want stay in safe side.