If you don’t know what a bounce rate is then I’m considering you as someone who has recently entered in the field of online marketing or perhaps, you have been sleeping since last 10 years. Well, don’t be offended if you already know what a bounce rate is because this article is not actually about basics of bounce rate but it is about the five killer tips that can help any blogger or marketer to decrease bounce rate on their website. We all know that the lower the bounce rates the better. If you see the bounce rate of your website going higher, you should know that there is something wrong with your website that is causing people to arrive and leave immediately.
Anyways, let’s just get down to business without wasting any more time and discuss the top five killer tips that can help you decrease bounce rate of your blog.
1. Kick out distractions
If there is anything on your website that is causing a viewer to get distracted then kick it out right now. It can be anything like the new template design of your blog, the header style, the logo of your blog, the pop-ups that appear as soon as visitors enters your site or the advertisements that you have placed to earn revenue from your website. By taking a considerate look at your website, you will realize what is causing users to leave the website without showing any interest in your products or services.
2. Improve your Layout
Human eye is always looking for beauty and elegance. It doesn’t matter whether the person who has just arrived on your website is really interested in your products or services or not but if your website design is eye catching, he will not mind spending a little more time there. This is how you can keep untargeted visitors busy on your website so they don’t spoil the overall bounce rate of your site.
3. Killer Content
Well, you already know that you need some killer content to keep visitors busy on your website but this is such a point that cannot be missed and let me reinforce it one more time here. My friend, if your site doesn’t contain unique content then you can forget about reducing the bounce rate because people have so many other things to do than to finding quality that doesn’t exist in your work.
4. Make it to the point
Today, people don’t have a lot of time. If a person visits your website and can’t find what he is looking for, he will never mind leaving it as soon as possible. So, it is your responsibility to make sure that anyone can navigate through your website easily and find what they are looking for.
5. Easy To Read
You must have a very good command over language but don’t assume all your visitors to be good at it. Most of the people will only be interested in reading your blog posts if they can understand what you have written. So, make it simple, easy and digestible for your readers.
6. Inner linking
To decrease bounce rate, you need to increase your Inner linking of your website. Inner linking means that linking your own content with other pages. For example, If you have Post A and Post B then Inter linking them with each other if both the posts have relative content in it. Inner linking will make the readers involve in your content. There is a chance that he can go to other posts and read them as well. It will increase his time on your website and it will help you to decrease bounce rate.
7. Clean Navigation
Navigation is one of the main thing which is required to engage your user in the content and website. If your content has quality then he should be given a chance to go through other pages and posts. This can only be done if you have some quality melt through your navigation. Your navigation should be good on website. I would suggest you to have breadcrumbs on your website.
These were some of the tips which you can implement to have better bounce rate. You can attract more visitors and make more engagement with them by supplying interesting content and other tactics I shared here.
Share your methods also that what you do on your blog to decrease bounce rate.