Three tips for becoming a social media powerhouse
When I hear the word “brand” only a few distinctive names come to mind—Dyson, Coke, and Apple. It wasn’t always that way. This started to occur when I started working for a SEO company, helping clients achieve their branding and social media needs. The thing I learned about Dyson, Coke, and Apple are that these companies are constantly in our sights when we turn on the television, log onto our favorite social networks, and listen to the radio. These brands are distinct from millions of others because they’ve used the power of media to present their brands in a fresh, new way that has earned them world-renowned notoriety. Each and every one has solved a customer problem. Take Dyson for example…mounting their vacuums on balls instead of square-set axels completely solves the issue of cleaning in corners—it’s brilliant!
Branding is all about what Dyson did with their vacuums—it’s anticipating and understanding what your customer needs and presenting a solution to satisfy those needs. When I switch on the television and see a commercial for Dyson vacuums, I’m constantly reminded how they solved the problem of cleaning corners when no other company has. You bet when I bought a new vacuum this year, I bought a Dyson.
When branding your small company today, you actually stand a chance going up against the Microsofts and Dysons of the world thanks to social media, and free social media sites like Facebook, Twitter, LinkedIn, and FourSqaure. Suddenly small brands have just as much of an opportunity to utilize this free marketing medium to establish their brand. However, how you do it is key…
Here’s how to create a truly unique brand for your business using social media:
1. Remain consistent in everything you do
Your business brand should communicate who you are and what you do in every web banner, social media campaign, blog post, and video. The key is to keep your brand consistent across all of your online and offline marketing projects. For instance, the colors, the identity, and the core message should remain clear and consistent across all marketing platforms—print ads, online ads, slide share, Twitter, Facebook, blog posts, direct mail, video, commercials, brochures, etc.
2. Become an expert
Big or small it doesn’t matter—your brand can become a knowledge expert for clients and potential clients who have questions about your industry. You can do this by producing fresh, relevant content for your blog, website, Facebook page, and Twitter account, showing viewers that you are passionate and knowledgeable in your field.
3. Interact with your clientele
People who use social media crave the interaction—blog comments, user polls, interactive video, retweets, image shares—all of these activities can help transform your business into an online viral marketing powerhouse. So when you’re clients comment on your blog or post on your Facebook page, thank them, acknowledge their contribution, answer their questions, or provide further resources to help them find what they are looking for.
About The Author
Caeden M MacGregor is a staff writer for Prestige Marketing, a specializing in organic and paid search marketing. Caeden has written for numerous blogs on a variety of topics ranging from guest blogging to landing page optimization.