We bloggers love to emulate.
We think it is a copy paste business.
‘Oh! This blogger is covering topics on android and posting screenshots of AdSense earning. Let me do the same’.
It is a very common thought. We all make this mistake. In our desire to learn something from a fellow blogger, we start copying.
It is with this understanding that I give you 7 such words or phrases or actions we are in the habit of copying from bloggers’ blogs and their promotional methods.
#1. Updating Facebook with Quotes
We all have bloggers in our midst who love to quote quotes on Facebook wall. There is nothing wrong with it but when everyone starts doing, its gets highly irritating. Arghh!
But why do this happen? It is an emulated popularity gimmick.
Blog posts and Facebook updates are filled with statements like:
- Check this post, its epic shit!
- The image is so hilarious, it’s epic.
- Epic ways to become popular – goes another blog title.
The propensity to copy ideas will shame Homer’s and Vyasa’s ‘epic’ creations. Lord, pardon me!
#3. You and You’re = Your
I just don’t understand this trend.
Mind you, I don’t have any personal grudge against Americans but a lot of American content confuses between ‘you are’ and ‘your’. For example,
‘You’re going away!” Correct
‘Your going away!” Incorrect
Sadly, I find many Indian bloggers making the same mistake. Wake up bloggers and learn basic grammar!
#4. Force Feeding Hosting Coupons
Blogging is a big thing, we all know.
But, what’s the point in sharing hosting coupons repeatedly on social networks? How many sales do you generate?
It’s almost like force feeding a chicken to be slaughtered. Note this:
- If you’re a blogger influencing considerable authority, you don’t need to use such strategies. Your email list should suffice.
- If you’re just starting out, create a coupon blog. It will work better.
…and don’t just float coupon codes. Offer a bundle of products with it. You will make more sales surely.
#5. ‘How to’ do this & do that?
There are 2 kinds of ‘how to’ posts.
- How to “specific” posts? Example – How to unlock Android ICS?
- How to “generic” posts? Example – How to become a great blogger?
Which one is more useful? I go for the first one because
(a) It is actionable.
(b) It is actionable.
(c) It is actionable.
[Repeated intentionally for emphasis]
The second one is basically useless, especially when it comes from newbie writers. Perhaps there is no point in blaming newbie bloggers because they are following others, making the same mistake.
If really great, popular and authority bloggers like Kristi Hines, Zac Johnson or Ileane Smith were to endorse the same topic, it will have weightage definitely and more worthy of attention.
#6. Catchy Title, Not-So-Catchy Content
You see this brilliantly catchy title, decide to check it out but the ‘real’ content which matters more than the title falls short of your expectations.
This often happens because there is a recent trend going on to focus more on attractive blog titles.
True, titles make the reader click the link but hey, where is the ‘real’ content? Just blog title won’t bring loyal readers cum subscribers cum potential buyers. Will they?
Many blogs display a resources page. Nothing wrong with it, right!
There is one thing wrong.
The purpose of a resources page is to recommend products which you’re using on the blog. Sometimes resource pages will contain a huge list of products but the blogger only uses some of them – this is problematic.
Why recommend products which you’re not using? Just to make some affiliate buck?
Nothing wrong with earning affiliate commissions but at least, promote the products you’re using on the resources page…it gives more authority and legitimacy.
What do you think?
Share your blogging experiences with us.
Image Credit: realboxscore