Google has always tried to reduce spam from the internet and in the same quest, they have introduced a new algorithm called Google Author Rank. If you don’t know then let me tell you that, the Google Author Rank is already in action and your SEO results are highly dependent on it. So, if you want to rank well and not get penalized by Google then you need to have a better Author Rank. The author rank is directly linked with Google+ so first; you will have to make a Google+ profile and an impressive one.
Below are some tips with the help of which you can improve Google Author Rank before getting penalized.
1. Improving Average PR
Before you start reading this passage, keep in mind that I’m talking about average PR of your website not the PR that your main URL has got. Things have changed a lot in search engine world latterly and in order to rank well and also to improve your Google Author Rank, you need to improve page rank of your inner pages as well. The overall average page rank of your website needs to be good as it is the only way, Google will consider you as a legitimate marketer and not a spammer.
2. Be Social on Google+
I don’t use Google+ a lot because I have been using Facebook and Twitter since a long time. However, after seeing some of my Google+ pots appearing on top of certain search results, I figured out that Google+ is very important. Not only you can socially engage with your friends via Google+ but you can also use it to improve your Google Author Rank and also the ranking of your website as well.
3. Gather as many Google+ (+1) as possible
Just like me, you might have ignored the Google+ +1 button in various Google products considering it an optional thing. Well, this is still an optional thing but to be honest with you, +1 is basically a vote. So, if you get a +1 for your post, it will move up on search engine rankings. I have tried this technique on one of my posts and the results were great. Of course, if you move up in SERPs, it increases your Google Author Rank as well.
4. Number Of Circles
This may have nothing to do with Google Author Rank directly but this is the information that is shown in front of your Google Author Markup in search engine results. If you are in a lot of circles, it tells Google that you are quite popular on social media and that increases your chances of getting a better Google Author Rank.
5. How Frequently You Post
Another factor on which your Google Author Rank is directly dependent is the frequency of your post. You need to prove Google that you are a regular author who keeps writing about different stuff and post it on the internet. So, it is better to keep producing new posts and publish them on your blog regularly.
Finally I would like to say that you want do big in blogging and want to prepare yourself to improve Google Author Rank then you must follow these tips.