Guest posting has become quite common these days in the Blog and website world. A guest post provides a fresh voice and attracts attention from people. It helps in publicizing the blog/website at a bigger level. If the guest who posts is an expert in the field, then it makes it all the more interesting for the readers to engage with the article posted. With various techniques being adopted towards increasing web traffic in the cyber era, introducing guest posting to your website or blog as a regular feature could help you increase is popularity in the following ways.
Advantages of Guest Posting
Your Website Remain Fresh
One of the main advantages of introducing guest posting feature in your blog or website is providing novelty to your regular readers and giving a reason for new visitors to stay on the blog. People who read your blog or website regularly must be quite used to the voice and opinions of the regular writers. Giving them something completely new would encourage them to read more and interact more. As far as new visitors are concerned, a guest author who is well versed in that specific area is a good enough reason to stay on the website and continue to read.
Better Social media Interaction
There is no doubt that the social networking websites are immensely affecting the websites are being ranked. While you update your twitter or Facebook with the guest lecture news, a lot of people outside your network, who are familiar with the work of the guest author might also be interested in becoming a regular reader of your blog/website. Features like retweet, likes and shares on these social networking sites would help you in further publicizing the new feature as well as your web portal. This way both the readers as well as owners of the blog/website would be benefitted in a major way.
Better Search Engine Optimization
Another important advantage of using guest posting feature is the indirect way in which it would contribute towards search engine optimization. People who surf the internet with the keywords related to the guest author’s subject would also be directed to your website or blog. This in turn would lead to increase in traffic for your website. However, for this method to be effective, it’s important that you include appropriate keywords in the article posted. Relevance of the keywords used is the key to attracting more traffic. However, care should be taken to avoid keyword stuffing which might lead you in the negative direction.
Finally, make sure that the guests you choose are perfect for your website. This could have a major impact on the way your site is ranked. Do not choose someone purely based on their fame and area of interest. Things like experience, compatibility and confluence in thoughts also matter a lot.
Keep the above given tips in mind and work your way towards introducing this new feature to your website. The important point to remember is taking small steps that would lead to productive results instead of rushing into something without giving a deep thought.