You might not think that a creative writing college course can teach you anything about marketing, but the truth is that the lessons you learn in a college creative writing class can actually translate to your SEO writing and marketing campaigns (internet, social media, and print). To learn how and why you should consider enrolling in an online creative writing class to strengthen your skills, continue reading below.
Grammar and Editing. Let's get the most obvious advantage out of the way first—enrolling in an online creative writing class will definitely help strengthen your writing and editing skills. All too often marketers know how to “approach” their target audience but when it comes to spelling and punctuation, sometimes wires can get crossed. Just take a look at presidential nominee Mitt Romney's long list of marketing/campaign spelling duds. You don't want this to be you–after all, people lose faith and trust in those that have poor spelling and grammar skills (and social media is no exception). While an English class can help strengthen these important skills, creative writing instructors are more involved in making sure that your piece of work in flawless since there is a lot of peer-to-peer editing involved.
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Characterization. In every story, including a content article, there needs to be a main character. A protagonist. If you're writing the story from a first person perspective, then naturally the character is you. But for any marketing content article or campaign, your target audience has to actually like the main character. An online creative course can teach you how to make even non-fiction characters relatable and likeable so that you can reach a large audience.
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Anecdotes. Last but not least, just because you're in the writing marketing biz doesn't mean that your articles are supposed to be dry and boring. In fact, chances are that if your articles sound too robot-ish or spammy, your audience will be turned off and you'll lose their business. A creative writing class on the other hand can show you a few techniques to lure readers in and keep them engaged. One of the more popular methods is using an anecdote as the lede—a personal story that helps kick-start what the entire article will be about. This kind of lede (introduction) can really get a reader interested from the first couple of sentences.
In conclusion, marketer's (especially those involved in online content marketing and social media) need to make sure that they are constantly keeping their writing skills up to par. An online creative writing class can help tweak those skills or serve as a refresher so that everything you put out is exceptional.